Marketing Operations

Health can’t wait.

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

Marketing Ops is one of Alan's highest-leverage functions.

It sits at the intersection of marketing strategy, data, and technology — turning systems into growth engines and ensuring every touchpoint with prospects and members is timely, relevant, and scalable.

Alan is growing fast across France, Belgium, Spain, and Canada. But today we're leaving value on the table. On the prospect side, we drive more traffic but can't convert it properly: no scoring, no intelligent routing, no nurturing that adapts to buying intent. On the member side, messaging is one of our primary touchpoints for engagement, retention, and trust — yet nobody operates it strategically. Personalization stays shallow, communication pressure goes unmonitored, and shipping a message often means filing an engineering ticket.

We need Marketing Ops leaders who can architect scalable systems, operate them strategically, and progressively embed AI into workflows — to raise quality, reduce manual execution, and unlock growth without scaling headcount linearly.

⭐️ The Marketing Ops job ⭐️

We are hiring two Marketing Operations Managers, each embedded in a different crew:

• Growth Infrastructure — focused on prospect acquisition: building a unified lead engine that captures, scores, routes, and nurtures across all channels

• Product Platform — focused on member lifecycle messaging: operating Alan's messaging stack as a scalable service across 1.7M+ profiles

Both roles share the same DNA: strong marketing ops fundamentals, data fluency, a product mindset, and the ability to be both hands-on and strategic. Crew placement will be determined based on the candidate's experience, interests, and fit during the hiring process.

Why is this role interesting?

• Speed: marketing, product, and sales teams ship campaigns and messages confidently — Marketing Ops turns bottlenecks into force multipliers across every crew

• Trust: clean data, governed attributes, proper segmentation, and enforced rules mean the right person gets the right message at the right time

• Scale: as we grow to millions of members across multiple countries, we need operators who keep our platforms clean and the user experience protected — without scaling headcount linearly

• AI at the frontier: this isn't a maintenance role — you'll identify high-priority use cases for AI agents, train and refine them to a senior marketer's quality bar, and drive real adoption

What will you do with us?

You'll be a partnership with marketers — not a service desk. You'll partner closely with engineers, data, designers, and cross-functional stakeholders (PMMs, sales, growth, product) within a PM-Tech duo crew model.

Regardless of crew, you will own a core set of capabilities:

• Marketing Automation & CRM: own and optimize our marketing stack (Customer.io, CRM integrations); build automations that enable marketers to launch campaigns independently, at scale, across all geos

• Data Model & Governance: maintain CRM data quality, attribute/event design, and database hygiene as a sustained practice

• Segmentation & Lifecycle Design: design and maintain lifecycle stages, segmentation logic, routing rules, and re-engagement flows across multiple audiences and geos

• Nurturing Infrastructure: own the nurturing stack and campaign processes; make launches autonomous and compliant

• AI-First Operations: identify, build, and refine AI agents for email copywriting, lead scoring, next-best-action recommendations, and content generation — making marketers AI-powered, not replacing them

• Performance Monitoring: track the full funnel from first touchpoint to conversion; identify leakage and prioritize from data

• Documentation & Enablement: create playbooks, train teams on tools and processes, reduce the marginal cost of new campaigns

Then, depending on your crew:

Growth Infrastructure — you'll build a unified lead engine (no more tool-by-tool silos), design lead scoring and routing models, crack multi-channel activation (email, WhatsApp, Voice AI), build AI agents that pre-qualify and enrich leads, and maintain a live feedback loop with BDRs, AEs, and Inbound Sales.

Product Platform — you'll operate Customer.io and back-end triggered emails as one governed system, monitor communication pressure and enforce channel rules, define and enforce recipient lifecycle paths, drive 100% Design Studio adoption, and co-own outbound messaging strategy with PMMs and product teams.

By your first year, we'll know it worked when:

• At least one AI agent is in production on a key use case (email nurturing, lead categorization, content generation), with a second scoped or live, and adoption is real

• Any marketer or product Alaner can launch a campaign or ship a message without bottlenecking through ops or engineering

• CRM data model, attributes, and segments are properly owned, documented, and clean — the data we see is data we can act on

• Every contact has a documented path through our messaging — segmentation is sharp, messaging is relevant, and pressure is monitored

• Marketing's contribution to acquisition and engagement is visible and quantifiable, from first touch to conversion

⭐️ Is it you we are looking for? ⭐️

You'll be a great fit for this opportunity if you:

• Have 5+ years in Marketing operations, growth ops, CRM ops, lifecycle marketing, or lead generation in a tech environment (B2B, B2C, or B2B2C)

• Have hands-on experience managing marketing automation platforms at scale (Customer.io, Braze, Iterable, HubSpot, Marketo, Pardot, Salesforce, or equivalent)

• Have a strong understanding of CRM data models — attribute/event design and data hygiene as a sustained practice

• Can frame and implement processes for lead scoring, nurturing, segmentation, and personalization

• Have a product knack: you can define what's not working, identify what to build next, and see problems as opportunities to bring more value

• Bring data fluency and analytical rigor: you read platform and campaign data, surface anomalies, and draw business insights

• Can be both hands-on and think strategically — you drive the big picture while staying close to execution

• Have strong stakeholder management skills — you'll partner daily with engineering, product, sales, and marketing teams

• Can manage multiple projects simultaneously in a fast-moving environment

• Communicate with excellent written and spoken English

• Are impact-driven with a strong bias towards improving processes

For this opportunity, we are aiming to hire within the C0-D level range.

• Transport. Country-specific commuter benefits.

• Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.

• Personal growth through coaching: At Alan, coaching isn't just a perk - ****it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.

• Parental leave. Extended parental leave for all new parents.

 

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.