Area Community Director - USA

Department: Brand Marketing
Reports to: Senior Director, Brand Community - NAM
Location:  Remote US

Your Opportunity at ARC’TERYX:

As the Area Community Director for the US region, you lead the development and execution of Arc’teryx’s regional community experience model in the US, with a primary focus on scaling Academy Light and other localized, high-impact formats across the United States. 
You oversee and lead two high performing regional teams (US West and US East), ensuring a consistent, high-quality approach to community experiences while enabling regional nuance. This role is responsible for evolving how Arc’teryx shows up in communities through a thoughtful, experience-led model that builds deep, authentic connections in both established and emerging markets. 
Reporting to the Senior Director, Brand Community - NAM, you will shape national direction, drive expansion strategies, and ensure measurable impact across all programs. 
This role can be hired remote. Business operations occur on PST time zone. Frequent travel for market visits is required.

Meet Your Future Team:

We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.

If you were in the Area Community Director - USA role now, here are some of the core activities you would be doing:

Academy Light & Regional Experience Strategy 
Defining and leading the U.S. strategy for Academy Light, establishing it as a scalable, repeatable model across priority markets  
Working with the US West and US East community teams to set the community direction for the U.S., ensuring alignment to the NAM strategy while enabling regional relevance  
Identifying priority and emerging markets, and developing multi-year regional experience and expansion roadmaps 
Partnering with NAM Community and Experience leadership team to integrate regional experiences into the broader Academy and Brand Community ecosystem  
Market Readiness & Expansion 
Developing marketing briefs to support entry into new markets, including sequencing of Academy Light, partnerships, and retail integration  
Partnering with Retail Area Directors and Real Estate teams to align community strategy with store expansion plans  
Building a scalable playbook to successfully launch and grow community presence in new regions 
Program Development & Execution 
Overseeing execution of Academy Light programs across both regions, ensuring excellence in experience, storytelling, and brand alignment  
Guiding Area Community teams in delivering localized activations that deepen engagement and complement Academy programming  
Ensuring seamless integration with store openings, positioning community as a core driver of market entry and long-term success  
Leading the AOP Planning and Budget planning for the U.S. Community needs in partnership with the Regional Managers, Area Directors and US Area Community teams  
Wholesale & Brand Integration 
Partnering with Wholesale teams to identify opportunities to extend community and Academy Light experiences into wholesale ecosystems  
Ensuring a consistent and premium brand experience across DTC and wholesale touchpoints through aligned community programming  
Team Leadership & Regional Enablement 
Leading, mentoring, and developing two high-performing regional teams (US West and US East)  
Establishing clear goals, KPIs, and ways of working to ensure consistent execution and accountability across regions  
Fostering strong cross-functional collaboration across U.S. community, retail, wholesale, and brand teams  
Partnerships & Community Ecosystem 
Scaling regional partnerships with identified guiding organizations, nonprofits, and community leaders (approved by our Pro and Brand teams) 
Strengthening relationships with athletes, ambassadors, and local influencers 
Operations & Performance 
Owning U.S. community budgets in partnership with US West and US East Area leaders related to Academy Light and regional experiences
Setting KPIs across both regions, measuring experience quality, participation, and market impact to provide insights to NAM Community and Brand leadership to influence strategy and investment decisions
 
Here are some of the things you could be working on in the future:
Scaling Academy Light into a national platform with consistent delivery across US West and US East  
Developing regional community hubs strategy 
Expanding into new and non-traditional outdoor markets  
Creating a national scalable model for localized community projects 
Developing a ‘breakthrough’ marketing plan to reach communities in new markets  
 
Are you our next Area Community Director - USA?
You have a Bachelor’s degree or post secondary education in a related field
You have 10+ years of experience in experiential marketing, community programming, or brand marketing  
You have a strong track record of leading multi-market programs and teams  
You bring experience in market expansion, go-to-market strategy, or retail/community integration  
You have excellent communication and interpersonal skills with the ability to influence without direct control
You are agile in your approach to adapt to ever changing evolution of our business needs
You have strong organizational skills and efficiency in order to meet deadlines and manage multiple priorities
You have demonstrated success working cross-functionally with retail, wholesale, and brand teams  
You are an experienced people leader, with the ability to manage and inspire distributed teams  
You are both strategic and operational, able to move between vision-setting and execution  
You are experienced in budget ownership, KPI tracking, and ROI analysis  
You understand the U.S. outdoor and community landscape  
You are passionate about the outdoors, education, and community building

Compensation
The salary range for this role is USD$154,000 - USD$202,000.

Total Rewards
Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility. 
We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team. 
In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life: 
Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, and a 24/7 Employee Assistance Program (EAP).
Financial wellbeing - Immediately vested 401(k) retirement savings plan matching, eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
Time & Flexibility - Paid time off and No Wasted Day program (dedicated paid days to get outside & explore).
Family support - Parental leave for birthing and on-birthing parents, including an option to ease the transition back to work.
Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear). 
*Eligibility for certain programs may vary by role. 
Equal Opportunity
 
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 
 
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  
 
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
 
Leave it Better
 
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. 
Join us in creating positive change in ourselves, our communities, and the world. 
 
Live it. Get out there - the mountains make us better 
Disruptive evolution. In pursuit of better. Always. 
Commit. We set bold objectives and see them through.