Senior Manager, Mobile User Acquisition (App Growth)

About Begin

Begin is a market-leading early childhood platform that today delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships©, serving over 15 million families since inception.  Begin’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter©” curriculum validated by NYU, UCLA, and NSF, and one of the most comprehensive multimedia catalogs for early learning.  Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”.

Begin is leveraging its trusted brand, family data, and engagement engine, to evolve its platform into a family-facing decision platform, Sage©, integrating AI-driven intelligence with human-backed wisdom to help parents navigate the thousands of daily learning, development, enrichment, and purchasing decisions that define early childhood.

Begin is backed by category-defining investors including Sesame Workshop, the most renowned preschool brand in the world, and Magnetar Capital, the founding team behind CoreWeave.   Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS. 

Begin is uniquely positioned to become the trusted operating system for families during the most formative years of a child’s life.

About the Role: Senior Manager, Mobile User Acquisition (App Growth)
Location: Remote* | Reports to: Chief Marketing Officer

As Senior Manager, Mobile User Acquisition (App Growth), you will own the growth strategy for Begin's digital app product lines, HOMER (learn-to-read program) and codeSpark (learn-to-code program), driving sustainable subscriber growth across the entire customer lifecycle. You'll lead initiatives spanning user acquisition, activation, engagement, retention, and monetization, ensuring every stage of the customer journey contributes to long-term growth and lifetime value.

This is a highly cross-functional role that sits at the intersection of Marketing, Product, Data, Creative, and Engineering. You'll identify growth opportunities, build scalable experimentation programs, optimize performance across paid and owned channels, and use data to inform strategic decisions.

You're equally comfortable defining growth strategy and rolling up your sleeves to launch campaigns, analyze performance, and iterate quickly. You understand subscription businesses, mobile growth, and how to balance rapid experimentation with thoughtful, sustainable scaling.

* Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT,  NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

What You Will Drive

Growth Strategy

• Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion.
• Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience.
• Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth.
• Partner with Product to drive product-led growth initiatives and improve activation and engagement.
• Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition.

User Acquisition

Own performance marketing across key acquisition channels, including:

• Meta
• Google App Campaigns
• Apple Search Ads
• App Store Optimization
• TikTok
• DSPs and Programmatic partners
• Affiliate and influencer partnerships
• Emerging paid and organic growth channels

Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs.

Drive creative strategy for user acquisition. 

Lifecycle Growth & Retention

Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams:

• Optimizing onboarding and first-time user experiences
• Increasing activation and habit formation
• Improving subscription conversion and renewal
• Driving re-engagement initiatives
• Supporting referral and advocacy programs
• Identifying opportunities to increase customer lifetime value

Full-Funnel Performance, Experimentation & Optimization

Build a culture of rapid experimentation by leading structured testing across:

• Creative concepts
• Messaging
• Audience targeting
• Bidding strategies
• App Store Optimization (ASO)
• Onboarding flows
• Pricing and trial experiences
• Lifecycle messaging
• Product growth initiatives

• Develop clear testing roadmaps, measure impact, and scale successful learnings across the business.
• Obsess over the end-to-end journey — from impression to trial to subscription to retention.
• Partner with Product and Engineering to:
• • Improve landing page conversion (web)
  • Optimize trial-to-subscription flows (mobile)
  • Design and execute A/B tests

Analytics, Attribution & Forecasting

• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals.
• Collaborate with Data teams to:
• • Refine attribution models (web + mobile)
  • Ensure accurate event tracking
  • Improve measurement frameworks
• Maintain fluency in:
• • Google Analytics, Looker (or similar BI tools)
  • Mobile attribution platforms (e.g., AppsFlyer)
  • SKAdNetwork and iOS privacy changes (ATT)
• Translate performance data into actionable insights and clear executive-level communication.

Creative & Messaging Partnership

• Drive Creative strategy and develop high-performing assets:
• • Video
  • Static
  • UGC-style content
  • Story-driven concepts tailored to families and parents
• Use performance data to guide creative briefs and iteration roadmaps, leveraging lean resources and AI.

Cross-Functional & External Partnership

• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value.
• Build strong relationships with platform partners and manage agency/vendor relationships.
• Communicate results, learnings, and recommendations clearly across teams and leadership.

Who You Are

You may be a strong fit if you:

• Have built and scaled growth programs for mobile consumer subscription products.
• Think beyond acquisition and understand growth across the entire customer lifecycle.
• Have hands-on experience managing performance marketing across Meta, Google, Apple Search Ads, TikTok, and other digital channels.
• Understand subscription economics and optimize for long-term lifetime value.
• Have partnered closely with Product teams on activation, onboarding, retention, and monetization initiatives.
• Love experimentation and have experience building structured testing programs.
• Are highly analytical and equally comfortable diving into dashboards or presenting executive-level insights.
• Move quickly, embrace iteration, and use data to guide decisions.
• Collaborate exceptionally well across Marketing, Product, Engineering, Creative, and Analytics.
• Balance short-term growth opportunities with long-term brand and business health.
  
  

Qualifications

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps.
• Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels.
• Experience with subscription-based consumer businesses.
• Strong understanding of mobile growth, retention, engagement, and monetization strategies.
• Experience developing experimentation frameworks and A/B testing programs.
• Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar.
• Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement.
• Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.

The Person We’re Really Looking For

• You believe growth is about creating lasting customer value—not simply acquiring more users.
• You're energized by solving complex growth challenges through experimentation, data, creativity, and cross-functional collaboration.
• You think in systems, continuously looking for ways to improve acquisition, activation, engagement, retention, and monetization together.
• You're deeply curious about customer behavior and motivated by building products that families love and continue to use over time.
• Most importantly, you're excited to help scale a mission-driven company that supports parents and helps children learn and grow.

What We Offer

• Remote-first culture designed to support flexibility and focus.
• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
• A supportive, collaborative team working on products that make a meaningful impact for families.
  
  
  

Salary MIN: $125,000 MAX: $150,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors. 

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.