Regional Growth Manager - CIS

We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.

Responsibilities
Drive user growth and reactivation through local growth initiatives and experiments; Launch and optimise acquisition and activation campaigns based on data and business priorities; Identify growth opportunities through A/B testing, product experiments, and continuous optimisation; Monitor key growth metrics, analyse performance, and translate insights into actions; Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.

Requirements
5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred); Proven experience running end-to-end growth campaigns with measurable business impact; Strong analytical skills and confidence working with data to make decisions; Ownership mindset with the ability to execute independently in a fast-paced environment; Experience with experimentation, A/B testing, and campaign optimisation; Native Russian and strong English communication skills; Passion for crypto, fintech, or emerging technologies.