Lead Creative Strategist - UK

About BJAK

We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.

We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.

We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.

Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

What You Will Do

• Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture

• Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles

• Develop strategic campaign concepts that turn insights into actionable blueprints for digital content

• Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content

• Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency

• Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries

The Right Fit Has

• 4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies

• Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content

• Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets

• Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts

• Proficiency with design tools and video production/editing software

• Strong project management skills and ability to manage complex cross-functional workflows

Our Team & Culture

• Lean, high-output team that moves fast and expects the same from each other

• Everyone contributes meaningfully, thinks like an owner, and raises the bar

• Clarity, execution, and iteration drive everything we do

• Results, speed, and ownership matter more than titles

Why Join BJAK

• Lead the creative vision for BJAK’s new UK brand

• Collaborate directly with leadership and own brand strategy end-to-end

• Be part of a high-performance team that values ownership, speed, and smart execution

• Competitive compensation, flat hierarchy, and zero-politics culture

• Remote work flexibility across the UK

Location Requirement

Based in the UK

Compensation Range

£55,000 – £85,000 base salary per annum

Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.