Manager, Portfolio Marketing & Campaigns

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the role

The Manager, Portfolio Marketing & Campaigns is a strategic marketing role responsible for shaping how The Channel Company positions its portfolio in the market and bringing that strategy to life through integrated, buyer-centric marketing campaigns.

Working closely with commercial, sales, and cross-functional teams, this role develops compelling portfolio messaging, executes multi-channel campaigns, and measures marketing's contribution to pipeline, engagement, and business growth. This position is ideal for a marketer who enjoys balancing strategic thinking with hands-on execution and thrives in a collaborative, fast-paced B2B environment.

What you'll do

Portfolio Positioning & Market Alignment

• Owns the development and evolution of messaging, positioning, and value propositions across TCC’s global portfolio of solutions
• Align portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities
• Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market strategy and messaging frameworks.
• Ensure consistency between portfolio messaging, sales narratives, and campaign execution
• Establish and maintain the core messaging architecture used across sales, marketing, and client-facing execution teams

Campaign Activation & Execution

• Design and launch integrated, multi-channel campaigns (digital, events, content syndication, paid media, email, social) that activate portfolio positioning and commercial priorities
• Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market strategy.
• Partner with sales, product/portfolio, and delivery teams to align campaigns with pipeline and revenue goals
• Coordinate across internal teams to ensure campaigns are executed on time, on message, and on budget
• Ensure all campaigns are grounded in and reinforce defined portfolio messaging and value propositions

Campaign Performance & Success Articulation

• Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and revenue influence
• Partner closely with leadership and Communities marketing to establish and follow consistent shared processes and reporting standards
• Analyze campaign performance and funnel progression to identify optimization opportunities
• Translate results into clear, executive-ready narratives that articulate business impact (pipeline generated, influence, engagement lift)
• Build repeatable reporting frameworks that reinforce TCC’s value to clients and internal stakeholders

Social Campaigns & Content Activation

• Develop and manage social media campaigns that amplify portfolio offers and integrated programs
• Create and oversee campaign-aligned content across LinkedIn and priority channels
• Manage social calendars, paid promotion, and audience targeting strategies
• Monitor engagement and optimize campaigns based on performance insights

Commercial & Cross-Functional Partnership

• Partner directly with sales teams to support pipeline generation, new business, and renewals
• Collaborate with GTM Strategy, Marketing, and Delivery to ensure programs are strategically aligned and executable
• Act as a connector across portfolio, campaign execution, and sales enablement to improve speed and consistency
• Contribute to building scalable, repeatable campaign frameworks across the TCC portfolio

Qualifications

• 3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred)
• Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign execution

• Proven success launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market strategy. 
• Strong understanding of demand generation, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market strategy
• Experience with marketing automation, CRM, and campaign performance reporting
• Strong storytelling and communication skills—able to translate data into business impact

Salary Range: $90,000 - $120,000

Benefits:

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.