Senior Manager, WordPress Ecosystem Marketing (remote-only, Europe)

CloudLinux is a global remote-first company. We are driven by our principles: do the right thing, employees first, we are remote first, and we deliver high-volume, low-cost Linux infrastructure and security products that help companies to increase the efficiency of their operations. Every person on our team supports each other and does what we can to ensure we all are successful. 

Check out our website for more information https://cloudlinux.com/

The WordPress ecosystem is one of the most concentrated B2B audiences in web infrastructure. Over 800 million websites run WordPress. The companies managing those sites face real, expensive problems around security, performance, and operational scale. We have products that solve exactly those problems, and would like to grow brand recognition in the WordPress ecosystem.

We are building a dedicated go-to-market presence in the WordPress ecosystem, and we are looking for the person who will own it. This is the opportunity to build that presence from scratch, with a validated strategy, full product backing from an established and profitable company (CloudLinux has been profitable since 2010), and a team that gives you the room to do the work well, without bureaucracy slowing you down at every step.

About this role

This is not a supporting role. You will be the primary owner of how CloudLinux and Imunify360 show up in the WordPress market: through the relationships you build with community figures, media, and partners; the GTM strategy you define for this audience; and the content you create and direct to establish our voice in this space.

We have a clear strategic foundation: defined audiences (WordPress agencies, managed hosting providers, WordPress plugin developers), mapped product narratives, and a content framework already in place. What we are looking for is the person to bring it to life consistently: to build brand recognition where we have limited visibility, and turn that recognition into pipeline.

This is a senior individual contributor role with significant scope and cross-functional influence. You will work closely with product, sales, and external partners, and you will have shared access to design, web development, content production, and other resources that you may require for the role.

What you will own

• Ecosystem relationships and community presence: You will be the CloudLinux and Imunify face in the WordPress world. You build and maintain relationships with WordPress media publishers, newsletter writers, podcast hosts, agency community leaders, and ecosystem influencers; attend and represent us at WordCamps, CloudFest, and other relevant events. You will also be the spokesperson for our WordPress-focused webinars.
• Go-to-market strategy for the WordPress audience: You will own the GTM strategy for how we grow in this market: which segments to prioritize, which channels to invest in, how to sequence the program as we scale from near-zero brand recognition to meaningful presence. You define the GTM roadmap, align it with product and sales, and own the results. This includes shaping the positioning and commercial narrative for WordPress-facing products, building the enablement materials that sales and channel partners use in the field.
• Product launches: As our product roadmap for WordPress-facing products matures, you will own launches into this market.
• Agency program and partner website: We are building a dedicated digital property for the agency audience - a resource hub and positioning anchor for agencies evaluating products in the space. You will define the strategy, shape the content architecture, and direct web development and design resources to build and evolve it as a live channel. After the launch, you will own the momentum building for this property as well (with the help of contractors).
• Media partnerships and sponsorships: You will develop a sponsorship and editorial placement strategy, run the negotiations, and manage the ongoing relationships with key WordPress media channels (Post Status, MasterWP, WP Weekly, podcast networks) where our audience is highly concentrated.
• Content strategy and flagship assets: You will own the content strategy for the WordPress audience. You may write some of this content yourself, but mostly - brief and direct content writers on what to write. You will own our annual WordPress/hosting industry report, a joint research publication with our key partner that reaches thousands of agencies. You will own the report fully: the research questions, the narrative, the launch campaign, and the media placements it generates.
• Customer success stories and agency interviews: You will own the production of customer success stories from the agency and hosting provider audience: from identifying the right candidates through your ecosystem relationships, to conducting the interviews, to shaping the final narrative. You conduct the interviews, extract what is actually interesting, and work with the team to produce the final asset and promotion package.

You will define what gets built. Execution happens with and through the team.

Requirements

This role requires the following:

1. Real footing in the WordPress ecosystem: You have worked in, alongside, or for the WordPress market. You know the media landscape (who publishes what, who is credible), the agency business model (how agencies make money, how they evaluate tools, what makes a vendor trustworthy), and the community dynamics (WordCamp culture, how decisions get made, what kind of brand presence earns respect versus eye-rolls). This cannot be faked, and we will know within the first interview whether you have it.
2. B2B SaaS marketing background: You have 5+ years in B2B software marketing — product marketing, ecosystem marketing, developer marketing, or a close adjacent role. You understand how to build a GTM motion: audience definition, positioning, channel strategy, enablement, and measurement. You have owned a market or segment, not just contributed to one.
3. Previous ownership of the content strategy with published output: You can produce a flagship thought leadership article, a compelling product narrative, and a concise event brief. And you know which register each requires. Ideally, you have published work related to the Wordpress topics we can read.

Beyond the hard requirements, we are also looking for:

• Comfort with ambiguity and market-building. This is not an optimizing role. There is no existing program to run better. You are building from the ground up and will need to make judgment calls with incomplete information
• A bias toward moving. You define what you need, ask for it, and get started. You do not wait for a complete brief
• Interest in the hosting and WordPress security/performance space. The audiences we serve — hosting providers and agencies — have real operational problems. Understanding those problems at a level of curiosity, not surface familiarity, is what we are looking for
• Cross-functional credibility. You will work with product, sales, and external partners. You need to be able to align the teams across the board to get the results
• Background in security, performance, or infrastructure software marketing
• Direct experience with hosting industry events: CloudFest, HostingCon, WordCamps

What success looks like in year one

By the end of year one, the right person will have:

• Launched the agency-facing digital property, with an initial content library and a working lead generation path
• Established at least two ongoing media sponsorship relationships in the WordPress ecosystem
• Represented CloudLinux at two or more WordCamps or WordPress industry events, with measurable output — contacts, coverage, content
• Published at least four flagship content assets distributed across owned and paid channels, generating measurable engagement from target audiences
• Built a partner enablement kit actively used by sales and channel partners
• Defined a repeatable content and channel operating model that scales as the team grows

Benefits

What's in it for you?

• A focus on professional development.
• Interesting and challenging projects.
• Fully remote work with flexible working hours, that allows you to schedule your day and work from any location worldwide.
• Paid 24 days of vacation per year, 10 days of national holidays, and unlimited sick leaves.
• Compensation for private medical insurance.
• Co-working and gym/sports reimbursement.
• Budget for education.
• The opportunity to receive a reward for the most innovative idea that the company can patent.

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