Director, Demand Generation
Docebo · Posted 3w ago
CanadaArtificial Intelligence. Actual Impact.
At Docebo, we’re using AI to change how people learn at work—and we mean actually change it. We’re an AI-powered learning platform that helps organizations create, deliver, and manage training all in one place. But our real mission goes deeper: we help teams move faster, work smarter, and focus on the work that truly matters. Our platform is built with intelligent, time-saving tools that personalize learning, eliminate busywork, and turn training from a checkbox into a superpower. The result? Better experiences for learners and real results for businesses.
We’re shaping the future of learning with a team that isn’t afraid to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people–you’ll feel right at home here. And it’s not just what we build, it’s how we show up. At Docebo, our values aren’t just posters on the wall—they guide how we work every day. We call it the Docebo Heart: trust by default, assume positive intent, and create space for different perspectives to thrive.
So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn, because learning never stops.
We're redefining what demand generation looks like in the age of AI, and if you're not afraid to embrace the future of marketing, this is the right job for you.
We're looking for a Director of Demand Generation who gets it - modern B2B buying isn't about blasting prospects with generic content. It's about understanding how our audience actually researches, evaluates, and buys technology. You'll own demand generation strategy and execution while reporting to our VP of Revenue Marketing.
This is a role for someone who leads from the front. You won't just set direction and delegate - you'll get into the work alongside your team, spot where the funnel is breaking before anyone else does, and drive the cross-functional conversations needed to fix it. This job is not about vanity metrics or MQL inflation. We care about pipeline quality, sales velocity, and revenue impact. Your fingerprints should be visible in pipeline — not just in activity reports. If you're tired of playing the attribution guessing game and want to build something that actually moves the business, keep reading.
🗓️ The Day-to-DayPerformance & Growth
Design and optimize our demand generation engine — attribution models, lead scoring, handoff processes, and pipeline forecasting
Lead quarterly demand planning to accurately project pipeline impact across all channels
Proactively identify where the funnel is leaking — by channel, segment, or stage — and own the fix cross-functionally, not just the flag
Use data to understand what's working and what isn't, beyond surface-level metrics to real pipeline influence
Test new channels and tactics while maintaining efficiency on proven performers
Manage a seven-figure annual budget across paid search, paid social, and emerging channels
Lead campaign strategy and execution across Google Ads, LinkedIn, and other platforms where our buyers actually spend time
Team Leadership
Hire, develop, and lead a high-performing Demand Generation team — and stay close enough to the work to know when something's off before it becomes a problem
Be a player-coach: set the strategic direction and roll up your sleeves when the team needs you in the weeds
Be a driving force for staying ahead with AI tools, emerging technologies, and evolving marketing practices
Proven Growth Pioneer: You bring 8+ years of B2B marketing experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers
Pipeline Maestro: You have a proven track record managing seven-figure budgets and driving measurable pipeline growth — not just lead volume
A Diagnostic Mindset: You don't wait for the QBR to find out the funnel broke; you spot the anomalies early, diagnose the root cause, and move fast.
Cross-Functional Orchestration: You possess a demonstrated ability to lead cross-functional conversations—with Sales, RevOps, and Product Marketing—to actively unblock pipeline, not just report on it.
AI and Emerging Tech Curiosity: You bring deep experience with or strong interest in AI marketing tools, predictive analytics, and marketing automation to keep us ahead of the curve.
Technical Proficiency: You are highly proficient and comfortable navigating Google Analytics, Google Ads, LinkedIn Ads, Salesforce, and modern marketing automation platforms.
Strategic Thinker with Hands-on Execution: You possess the ability to write the high-level playbook and step onto the field to run the play yourself.
🎁 Bonus Points
You have experience with enterprise sales cycles and complex buying committees
You have a background in learning technology, HR tech, or adjacent industries
You have a track record with account-based marketing and intent data platforms
Our Hybrid Work Philosophy 🤝
Great work can happen anywhere but coming together helps us go further. Our team spends three days a week in the office (Tuesday-Thursday) to collaborate, solve problems, and learn from each other. With flexibility the rest of the week, it’s a balance designed to help everyone do their best work and keep growing.
Our Total Rewards Philosophy 🎉
Our Total Rewards Philosophy centers around three core areas to reward and care for our People:
Rewarding Impact: We lead with competitive pay to reward the impact, skills and traits that fuel our success.
Fostering Holistic Wellbeing: We care deeply about and invest in the whole person with programs that support our people’s physical, mental, and financial well-being.
Empowering Our Talent Culture: We build a culture of trust and empowerment by designing our rewards and benefits with transparency, equity, and flexibility, enabling our people to do their best work and stay for the long haul.
Our Promise to You 😍
Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package.
Your Well-Being, Covered: You’ll get access to health benefits, so you can get the care you need when you need it.
Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off!
Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments. Fun fact: we had 30 Docebian babies join the family in 2025!
Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long.
About Docebo 💙
At Docebo, we create seamless, AI-powered learning experiences for over 3,000 customers worldwide. We have successfully achieved two IPOs (TSX: DCBO & NASDAQ: DCBO), been recognized as a top SaaS e-learning solution, and are growing exponentially in the process. We're a global company, with office across North America, EMEA, APAC, and beyond. Our team is guided by five core values—Grow Together Win Together, Build with Our Customer, Clear is Kind, Own Outcomes, Progress Over Perfection—that shape everything we do. If this resonates with you, now is the perfect time to join one of the fastest-growing learning technology companies in the world.
Docebo is an Equal Employment Opportunity employer. We are committed to diversity and inclusion in our workforce. All qualified applicants and employees will receive consideration for employment regardless of their race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, genetic information, or any other category protected under applicable law.
As a federal contractor, Docebo is committed to the principles of affirmative action and equal employment opportunity for protected veterans and individuals with disabilities. Docebo does not discriminate because of protected veteran status or on the basis of disability, and Docebo takes affirmative action to employ and advance in employment qualified protected veterans and individuals with disabilities.
Any individuals requiring a reasonable accommodation or would like to voluntarily disclose a disability or protected veteran status to assist with their employment application should send an e-mail to recruiting_accommodations@docebo.com. The email should also include the position you’re interested in.
Similar roles
United States