Product Marketing Manager

About Altruistiq

Altruistiq builds sustainability solutions for large enterprises. We help companies measure and report their carbon emissions, manage supply chain sustainability data, and reduce their carbon footprint.

Our customers include some of the largest food and beverage companies in the world. We sell into enterprise accounts with long sales cycles, high contract values, and multiple stakeholders involved in every deal.

Our go-to-market is built around account-based marketing, and our commercial focus is increasingly on outbound-led pipeline creation within a defined set of target accounts rather than broad inbound demand capture.

The Role

We are hiring a Product Marketer with a strong product marketing background to sharpen how Altruistiq shows up in the market.

This is a hands-on role. You will combine product marketing, sales enablement, content ownership, and go-to-market execution. You will be expected to think strategically, write clearly, and execute directly.

This is not a pure brand role and it is not a strategy-deck role. Our commercial direction is already clear: we are building an outbound-led, account-based motion into a defined set of enterprise target accounts. The job is to operationalise and improve that motion, strengthen the product story, and ensure the team has better messaging, content, and commercial discipline.

We already have strong assets in place — including events, the State of Sustainability brand, and an emerging outbound motion — but we need someone who can make the product story sharper, more specific, and more useful in live commercial work.

This role is ideal for a hands-on marketer who can own product-related content, guide tone of voice and brand consistency, and turn product capability into clear market positioning, effective go-to-market plans, and commercially useful sales narratives.

Responsibilities

You will:

• Own sales enablement materials, including decks, one-pagers, talk tracks, objection handling, competitive framing, and account-relevant proof points.

• Own market positioning and messaging — how we talk about Altruistiq, where we are differentiated, which buyer problems we solve, and why enterprise customers buy from us.

• Own product narrative and go-to-market readiness — translating roadmap developments and product releases into clear, externally useful stories for prospects, customers, and internal teams.

• Own product-related content across the website, launch materials, campaigns, and customer-facing assets.

• Own tone of voice, brand guidelines, and content approval processes so that content is consistent, high quality, and not published without the right review.

• Produce high-quality written content yourself, including product release content, website copy, white papers, thought leadership pieces, and sales collateral.

• Build and maintain a customer proof point library by use case, buyer challenge, and account type.

• Drive competitive intelligence so the commercial team understands where we win, where we lose, how competitors position themselves, and how our story needs to adapt.

• Partner closely with Product, Sales, Customer Success, and the rest of Marketing to keep messaging, field feedback, launches, and commercial priorities aligned.

• Support the outbound and account-based motion with sharper messaging, clearer campaign angles, and better product stories for target accounts.

What Success Looks Like

• Sales teams are using sharper, more credible messaging and better enablement materials in live deals.

• Product launches and roadmap developments are translated into usable market stories quickly and well.

• Product and website content is clearer, more consistent, and better aligned to the needs of target accounts.

• Tone of voice and brand standards are clearer, and content quality is more consistent across channels.

• Customer stories and proof points are easier to find and more effective in moving deals forward.

• Product, Sales, and Marketing are more aligned on priorities, feedback loops, and go-to-market execution.

Requirements

• 5+ years in B2B product marketing, content-led marketing, solutions marketing, or a closely related role.

• Experience marketing to enterprise buying groups with long, complex sales cycles.

• Experience bringing new products, capabilities, or launches to market.

• Strong product marketing fundamentals — positioning, messaging, segmentation, competitive differentiation, and go-to-market planning.

• Strong writing ability. Not just briefing others, but actually producing clear, commercially sharp content yourself. We believe AI is a valuable assistant, but we’re looking for someone who can confidently hold the pen themselves where needed.

• Experience creating sales enablement materials that get used in real deals.

• Experience writing or shaping technically credible content such as product release content, white papers, thought leadership pieces, or detailed website copy.

• Comfort owning tone of voice, content quality, and approval processes.

• Comfort operating in an account-based or outbound-led go-to-market, where marketing must support a defined set of target accounts rather than broad lead generation.

• Ability to work closely with Product and extract signal from roadmap conversations, customer feedback, and field insight.

• Commercial judgment — you understand that good messaging is not just elegant language, but language that improves pipeline quality, deal progression, and win rate.

• Comfortable working in a startup environment where the team is lean, the context moves quickly, and you are expected to operate independently.

• Strong collaboration skills and enough confidence to challenge constructively across functions.

Nice to Have

• Experience in sustainability, reg-tech, supply chain, or an adjacent complex domain where buyers care about methodological credibility and regulatory context.

• Experience selling into sustainability, procurement, operations, or similarly cross-functional enterprise buyers.

• Background in SaaS at a similar growth stage.

• Familiarity with ABM tooling, intent data, or account intelligence platforms.

• Experience using AI and automation to help a small marketing team move faster and work smarter.

Benefits

Although we don't offer a meal allowance, we do have:

• Remote flexibility.

• Uncapped annual leave.

• Access to Spill, a mental health provider.

• Health insurance