Marketing Automation Manager

About Fullscript
We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care.
That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment.
We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better.
This is your invitation.
Bring your ideas, your grit, and your care for people.
Join us and shape the future of care.
The Opportunity
Fullscript is looking for a Marketing Automation Manager to support our Labs business on a fixed-term basis (12+ months). In this role, you’ll own the development, execution, and optimization of lifecycle marketing programs that help practitioners and patients stay engaged across key touchpoints.
This is a hands-on senior individual contributor role for someone who knows how to turn lifecycle strategy into high-performing campaigns. You’ll work primarily in Iterable, building and optimizing journeys across email, SMS, push, and in-app channels. You’ll also partner closely with Marketing, Labs stakeholders, Data Engineering, and cross-functional teams to scope campaign needs, define data and eventing requirements, and improve how we communicate with customers.
The Labs environment moves quickly, so this role is best suited to someone who brings confidence, curiosity, strong judgment, and a bias for ownership. We’re looking for someone who can challenge assumptions, use data to make practical decisions, and improve existing programs before issues become bigger problems.
What you'll do
Own end-to-end lifecycle marketing execution for Labs, including nurture journeys, drip campaigns, webinar campaigns, lifecycle product updates, and multi-channel engagement programs.
Build, deploy, QA, and optimize omni-channel journeys in Iterable across email, SMS, push notifications, and in-app messaging.
Use segmentation, personalization, dynamic content, and handlebar logic to make sure users receive timely, relevant, and accurate communications.
Own and evolve A/B testing, personalization, and optimization roadmaps focused on improving engagement, conversion rates, and customer lifecycle outcomes.
Analyze campaign performance, interpret data, and translate insights into clear recommendations that improve campaign effectiveness.
Scope data events, fields, and campaign requirements in Iterable, partnering with Data Engineering and other stakeholders to make sure the right data is available and usable.
Partner with Labs and Marketing stakeholders to map campaign cadences, identify gaps, challenge assumptions, and recommend better approaches to channel mix, timing, and customer experience.
What you bring to the table
5+ years of hands-on experience in marketing automation, lifecycle marketing, CRM, or marketing operations.
Strong hands-on experience with Iterable or a closely related marketing automation platform such as Klaviyo, Marketo, or HubSpot.
Proven experience building and optimizing lifecycle journeys, nurture campaigns, drip campaigns, webinar campaigns, and multi-channel communications.
Experience owning A/B testing roadmaps, personalization strategies, segmentation, and data-based optimization to improve conversion rates and engagement.
Strong analytical and quantitative skills, with the ability to interpret campaign performance and turn findings into practical next steps.
Strong logic and problem-solving skills, especially in campaign architecture, audience targeting, personalization, QA, and troubleshooting.
Confidence operating as a senior IC in a fast-moving environment, with the ability to own work, communicate tradeoffs, and stand behind well-reasoned recommendations.
Bonus if you have
Experience partnering with Data Engineering, Product, Marketing, or other cross-functional teams to define campaign data needs, eventing requirements, or customer journey logic.
Experience working in healthcare, labs, practitioner, patient, or regulated customer journeys.
Previous people leadership experience with a preference to return to a hands-on senior IC role.
Familiarity with AI or automation tooling such as n8n, Claude, ChatGPT, or similar tools.
What we can offer you
Salary range: $ to $ CAD
Remote-first flexibility to work where you work best, with Ottawa, Toronto, or Calgary preferred for this role.
Flexible PTO and competitive pay, because work-life balance matters
RRSP/401k match and stock options to invest in your future
Premium benefits package with customizable coverage, paramedical services, and an HSA.
Fullscript discounts to save on high-quality wellness products
Continuous learning opportunities to grow your skills and career
Fullscript shares salary ranges to support transparency and help candidates make informed decisions. The range shown reflects base salary only and does not include stock options, wellness stipends, or other benefits that are part of Fullscript’s total rewards package.
Final compensation depends on experience, skills, and location. We review pay regularly to stay aligned with market data and internal equity. Benefits and total rewards may vary by region.
Why Fullscript
Great work happens when people feel supported, trusted, and inspired. At Fullscript, we stay curious and keep finding smarter ways to make care better. We grow together, take on new challenges, and focus on impact. We put people first, work as a team, and leave egos at the door.
What to Know Before You Apply
We’re grateful for the interest in joining Fullscript. To make sure your application reaches our hiring team, please apply directly through our careers page.
A quick note: Due to the high volume of applications, we’re not able to respond to phone or email inquiries about application status. If there’s a match, our team will reach out directly.
Fullscript is an equal opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request at accommodations@fullscript.com.
All offers are contingent on successful background checks conducted in compliance with federal, state, and provincial laws.
We use AI tools to support parts of the hiring process, including screening and reviewing responses. Final hiring decisions are always made by people and follow all applicable privacy and employment laws in Canada and the U.S.
Learn More
www.fullscript.com
@fullscriptHQon instagram
@fullscripton YouTube
FullScript on LinkedIn