Paid Media Marketer – E-Commerce

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Job Title Paid Media Marketer – E-Commerce (TikTok & Meta Ads)

Location Remote

Time Zone US Time Zones (EST–PST)

Role Overview We are looking for a results-driven Paid Media Marketer with deep expertise in TikTok Ads and Meta Ads to join our fast-growing e-commerce team. This is a full-time, performance-focused role centered on building, scaling, and optimising paid advertising campaigns across TikTok (primary platform) and Meta. The ideal candidate has hands-on experience with TikTok Shop, understands the e-commerce buyer journey, and can combine creative thinking with analytical rigour to drive measurable growth.

Key Responsibilities

• Plan, build, and manage paid media campaigns across TikTok Ads and Meta Ads (Facebook & Instagram) with a primary focus on TikTok

• Set up, optimise, and scale TikTok Shop campaigns including product-linked ads, affiliate collaboration coordination, and shoppable content strategy

• Develop and test ad creatives in collaboration with creative teams, including UGC-style content, short-form video hooks, and product-focused formats native to TikTok

• Monitor and manage campaign budgets, bids, audiences, and placements to maximise ROAS and minimise CAC

• Conduct ongoing A/B testing of creatives, copy, audiences, and landing pages to continuously improve performance

• Analyse campaign data and produce regular performance reports with insights and recommendations

• Stay current on TikTok algorithm updates, ad product releases, and e-commerce trends to ensure campaigns remain competitive

• Collaborate with the broader marketing and e-commerce team on promotional calendars, product launches, and seasonal campaigns

Required Qualifications

• Proven experience managing TikTok Ads campaigns in an e-commerce environment, with demonstrated ability to scale profitably — this is non-negotiable

• Hands-on experience with TikTok Shop, including product catalogue setup, shop-linked ad campaigns, and creator/affiliate coordination

• Solid experience running Meta Ads (Facebook & Instagram) for e-commerce brands

• Strong understanding of paid social funnels, retargeting strategies, and audience segmentation for product-based businesses

• Analytical proficiency — comfortable reading data, drawing insights, and making optimisation decisions based on performance metrics

• Experience managing advertising budgets of significant scale with accountability for ROAS and CAC targets

• Strong written English communication skills and ability to work effectively in a remote, asynchronous team environment

• Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications

• Experience working with direct-to-consumer (DTC) or e-commerce brands in fashion, beauty, wellness, or lifestyle verticals

• Familiarity with TikTok creative best practices including hook writing, scroll-stopping video formats, and native content production

• Experience with third-party attribution tools (e.g., Triple Whale, Northbeam, or similar)

• Working knowledge of Google Ads or other paid channels as supplementary experience

• Experience collaborating with UGC creators or influencer marketing teams to produce ad-ready content

Tools & Technology

• TikTok Ads Manager

• TikTok Shop Seller Center

• Meta Ads Manager (Facebook & Instagram)

• Google Analytics / GA4

• Shopify or other e-commerce platforms

• Google Workspace

• Slack, Zoom, and other remote collaboration tools

• Attribution/reporting platforms (e.g., Triple Whale, Northbeam, or similar)

Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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