Principal B2B Content Lead

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Job Title

Principal B2B Content Lead (Enterprise Technology)

Location

Remote

Time Zone

US Time Zones (EST–PST)

Role Overview

The Principal B2B Content Lead will develop high-authority, educational content that supports enterprise demand generation and accelerates complex SaaS sales cycles. This individual will operate independently, influence strategic messaging, and collaborate cross-functionally to translate deep technical capabilities into compelling executive narratives.

Key Responsibilities

• Create revenue-driven content including enterprise whitepapers, executive guides, and technical solution explainers.

• Align content with demand generation programs and measurable pipeline impact.

• Work directly with Product and Engineering teams to extract insights and ensure technical depth.

• Develop positioning and messaging that resonates with both technical stakeholders and executive buyers.

• Build compelling customer proof and case-based storytelling to support sales conversations.

• Contribute to category education and thought leadership efforts.

Required Qualifications

• Experience in Enterprise SaaS or complex technical industries (AI/ML, data, cybersecurity, cloud, developer platforms, analytics).

• Proven success creating content used in enterprise sales cycles or procurement processes.

• Experience balancing technical accuracy with executive-level storytelling.

• Strong strategic thinking and ability to operate autonomously.

• Direct experience collaborating with Product and Engineering teams.

• Non-negotiable: Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies. Applications without this background will not be considered.

Preferred Qualifications

• Experience shaping messaging strategy or positioning frameworks.

• Background in supporting category expansion or market education.

• Experience producing sales enablement materials for enterprise account teams.

Tools & Technology

• Google Workspace, Slack, Zoom, Asana

• Marketing automation and CRM systems

• Content performance and analytics tools

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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