Product Marketing Manager

Data-driven, market-informed foundational messaging and positioning
Maintain a strong understanding of the Health Plan and Public Sector landscape, including buyer dynamics, competitor positioning, procurement considerations, and segment-specific proof points. Translate complex product capabilities and impact data into simple, compelling base narratives and pitch decks that resonate with senior decision-makers and buying committees. Tailor Included Health’s core story for public sector audiences, where fiduciary accountability, transparency, peer validation, and defensible financial outcomes are especially important. Tailor Included Health’s core story for health plan audiences, where access, member experience, integration, strategic fit with the plan’s existing model, pricing, and defensible financial outcomes are especially important. Partner with Included Health’s analytics and actuarial teams to develop pre-sale analytics tools and processes that can be used to create compelling, data-driven business cases that generate early interest among target buyers.

Strategic Pursuit Leadership
Create the positioning strategy and plan to transform core product narratives into compelling, customized sales assets that address the buyer's key priorities and potential objections. This includes owning the narrative approach, key messages, deliverables, milestones, and stakeholder alignment needed to move the deal forward at each stage of the sales cycle – from early awareness and discovery through finalist meetings, proposal stages, and handoff to client-facing teams where appropriate. Lead development of tailored pursuit narratives, executive summaries, sales decks, one-pagers, proposal content, and other custom materials that bring Included Health’s value proposition to life, bringing forward relevant market, buyer, and competitive insights to sharpen positioning. This includes partnering closely with Sales, Solutions Consulting, Analytics, The Client Org, Product, Clinical, and Proposal partners to shape a cohesive story that reflects buyer needs, differentiators, and the right proof points. Partner on account-based marketing strategies, custom demos, proof points, and data-driven analyses that validate business need, demonstrate value, and support differentiated positioning in competitive pursuits. Serve as the primary marketing lead within cross-functional pursuit pods, across multiple concurrent opportunities, to ensure that timelines, owners, dependencies, and outputs are well managed. This includes mobilizing broader marketing and creative resources to adapt or produce assets as needed, ensuring high-quality execution and consistency across all deliverables. Contribute to the evolution of repeatable pursuit processes, templates, and content approaches that make custom support more effective and scalable over time.lling, and custom asset development.

Requirements:
5+ years of product marketing experience, with meaningful experience in sales enablement, strategic pursuits, go-to-market strategy, or complex B2B deal support. Strong experience developing messaging, positioning, and market-facing assets that combine crisp storytelling, compelling visuals, and persuasive data. This includes pitch decks, executive summaries, and other sales enablement materials. Proven ability to work cross-functionally and deliver results in complex, fast-moving environments with many stakeholders and shifting priorities. Strong interpersonal skills and a track record of building effective relationships across sales, product, analytics, and other partner teams. Exceptional analytical skills, including the ability to interpret complex information, extract key insights, and translate them into clear commercial narratives. Experienced in leveraging AI to produce high-quality marketing/sales content and improve processes. Proficient in using the Google and/or Microsoft Suite of products. Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse internal and external audiences. Strong project management skills and the ability to manage multiple priorities concurrently without sacrificing quality. Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.

Preferred Qualifications:
Experience in healthcare, digital health, health plan, public sector, or employer benefits environments. Familiarity with public sector and/or health plan buying dynamics, including committee-based decision-making, consultant influence, procurement rigor, and the need for defensible, documented value narratives. Experience supporting highly tailored sales pursuits involving multiple workstreams, executive audiences, and customized proof points or demos.

About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.