Lead Growth Marketing Manager

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline.

This is not a “build paid marketing from scratch” role. We already have working acquisition channels, a stronger brand foundation, and a clearer understanding of our target customers. The opportunity now is to sharpen the system: improve efficiency, scale what is working, develop better creative and audience strategies, strengthen measurement, and connect paid and brand investments to business impact.

You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners.

You'll report to our Head of Marketing, Christina Lhi. You will be part of an 8-person team made-up of Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Lead Content Marketing Manager, Creator Educator, and a Social Media Manager. You will work with Growth Product, Product Marketing, Sales, Rev Ops, Analytics, Designers, Engineering and agencies as strategic partners to achieve your targets.

• First Week: Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team.

• First Month: Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences.

• First Six Months: Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps.

• First Year: Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

• LTV:CAC optimization: Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs to higher-value customers.

• Inbound sales pipeline: Grow qualified demand for our sales-led motion by identifying the right segments, offers, channels, and conversion paths.

• Paid acquisition performance: Own strategy, execution, testing, budget allocation, and outcomes across core paid channels.

• Creative performance: Partner closely with Creative and Product Marketing to develop, test, and iterate paid creative that reflects Kit’s brand while driving measurable results.

• Brand-aware demand: Help increase awareness and consideration among the creator segments most likely to become successful Kit customers.

• Measurement and reporting: Build clarity on what is working, where we should invest, and how marketing spend connects to MRR, pipeline, CAC, LTV, and payback.

Skills

• Paid acquisition strategy and execution across multiple channels, with experience optimizing mature or partially built programs rather than only launching from zero

• Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based performance measurement

• Creative testing and performance feedback loops across hooks, messaging, landing pages, offers, and audience segments

• Conversion rate optimization across landing pages, onboarding, lifecycle touchpoints, and multi-step funnels

• Ability to balance brand-building and performance marketing goals without treating them as separate or competing efforts

• Strong collaboration with Creative, Product Marketing, Sales, Analytics, Lifecycle, and Product teams

• AI tool implementation for campaign research, creative production, audience insights, personalization, experimentation, and reporting

• Budget management, forecasting, and prioritization in a profitable, resource-conscious company

Experiences

• 8–12+ years in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses

• Proven success improving marketing efficiency while maintaining or increasing qualified lead volume, pipeline, or revenue

• Experience scaling and optimizing paid channels such as Google, Meta, LinkedIn, YouTube, or other relevant channels

• Experience partnering with creative teams to produce performance creative that is both brand-aligned and results-driven

• Experience building or improving attribution, reporting, and decision-making systems that connect campaign performance to business outcomes

• Experience marketing to high-intent audiences where quality, fit, and long-term value matter more than raw signup volume

• Background in companies focused on profitable growth, efficient acquisition, and disciplined resource allocation

Traits

• Low ego, high ownership — you take accountability for outcomes and proactively identify what needs to be done

• Self-starter who can create structure, prioritize clearly, and move work forward without waiting for perfect direction

• Collaborative operator who knows how to bring Creative, PMM, Sales, Analytics, and Product along in the work

• Strong creative judgment and curiosity about what messaging, storytelling, and positioning will resonate with our customers

• Data-driven decision maker who optimizes based on performance, customer quality, and business impact

• Bias toward action with a strong testing and iteration mindset

• Comfortable with ambiguity while still communicating clearly and working in public

• Scrappy, resourceful, and excited to drive impact without needing a large team or unlimited budget

• Wanting to build a paid acquisition program from scratch without first understanding and improving what already exists

• Optimizing for spend, impressions, or lead volume without connecting work to LTV:CAC, pipeline quality, and revenue

• Treating creative as a service request rather than a strategic lever for growth

• Working in a silo or waiting for other teams to hand you fully formed plans

• Preferring highly structured environments with established processes and large support teams

• Focusing only on brand awareness or only on performance marketing, without understanding how the two reinforce each other

We're 100% remote with team members across the globe. We work primarily on East Coast time, so if you're based on the West Coast of the United States, Europe, or Asia, you might have a few early mornings or late evenings. We do our best to keep things reasonable, but a little time zone juggling comes with the territory.

Kit has standardized salaries based on position, no matter where you live. For this role, we're hiring at our Level 5 ($180,000). Level is determined based on experience and our interview process.

• Profit Sharing

• Kit equity

• 401k with a 5% match

• We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna

• $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget

• Individual learning + development budget ($3,500/year)

• Gender affirming benefits

• Childcare benefit up to $3,000 annually through JOON

• Twenty (20) days of paid time off during each year of employment

• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

• Ten (10) paid holidays a year

• Two weeks of paid sick time each year, including mental health + well being days

• Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year

• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months

• Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period

• Four-week, paid sabbatical after five years with the team

• Fantastic in-person or virtual retreats with the team twice a year

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

1. Phone screen with our recruiter (30 min)

2. Hiring manager interview (45 min)

3. Take-home assignment

4. Panel interview (60 min)

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

Kit is an equal opportunity employer

We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply.

We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.