Marketing Leader

LEDGE'S MISSION is to reinvent how finance teams work by building AI agents that actually do the work, not just automate it.

We began with an industry-leading reconciliation platform used by top finance teams.
We are now broadening our scope to develop a completely AI-native close management solution, built upon our strong existing platform that is already competitive with leading industry offerings. Our agents autonomously prepare, reconcile, validate, and manage the close end-to-end with finance-grade accuracy and transparency. We’re designing new tools for the Office of the CFO: a scalable, trustworthy data pipeline combined with autonomous AI workflows and a clean, consumer-grade experience.

The role

You’ll be our marketing leader, reporting directly to the CEO. You’ll own the entire marketing function, from strategy through execution. This is a full-stack marketing role at an early-stage company: you’ll set the GTM marketing strategy and roll up your sleeves across every channel. You’ll manage a mix of agencies, contractors, and direct hires as the team scales. This role is accountable for pipeline. You’ll hold a lead target and revenue target alongside sales.

Responsibilities

• Own marketing-sourced pipeline targets

• Scale and optimize a multi-channel demand engine spanning paid search, paid social, SEO/content, newsletter sponsorships, events, outbound, and partnerships

• Manage an in-house SDR and own outbound messaging and targeting

• Own positioning, messaging, and competitive intelligence

• Run the CEO’s thought leadership program and paid amplification

• Own the website, brand, and all marketing creative

• Produce and direct sales enablement materials: battle cards, comparison pages, email sequences

• Maintain a structured buyer intelligence system that keeps all content grounded in real customer language

• Manage agency and contractor relationships across brand, design, SEO, content, and paid media

• Build the marketing team over time
  

What we’re looking for

• 8-12 years of B2B SaaS marketing experience, with at least 3 years in a leadership role

• Track record of building demand generation at early-stage companies (Seed through Series B): you’ve held a pipeline number, not just a brand mandate

• Player-coach mentality. You can set the strategy and also get hands-on with execution. No big team to delegate to on day one

• Experience marketing to finance, accounting, or “office of the CFO” personas strongly preferred. These buyers are conservative and technical; they respond to peer validation, ROI, and specificity, not hype

• Strong communicator who can produce or effectively direct high-quality work across formats: positioning, landing pages, emails, social, enablement, etc

• Data-driven. You track CAC, pipeline velocity, and conversion rates by channel. You make decisions with imperfect data

• Experience managing agencies and contractors, and getting leverage from external partners without losing brand coherence

• Comfort owning both inbound and outbound
  

Nice to have

• Experience selling into the office of the CFO

• Familiarity with AI product positioning

• Background in competitive markets with well-funded incumbents

• Experience using AI tools and agents to scale marketing workflows, content production, research, intelligence systems, automation