Digital Content Designer

Company Overview

LTF is one of the UK’s leading digital growth partners for medical aesthetics, cosmetic surgery and dental clinics. We work with ambitious clinics across the UK, Europe and North America to help them attract more patients through industry-leading digital marketing.

Unlike traditional marketing agencies, our approach combines strategy, creativity, performance marketing and commercial insight to build long-term growth for our clients. Video has become one of the most powerful assets within that strategy.

Our team is passionate about creating impactful campaigns, delivering measurable results, and fostering strong client partnerships. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference.

Role Overview

The Digital Content Designer will be responsible for creating polished, performance-focused digital assets for both LTF and our clients.

This is not a basic Canva content role. We need someone with strong creative judgement, solid design fundamentals and advanced video editing ability. You will be expected to take raw footage, campaign briefs and brand guidelines and turn them into high-quality digital assets that feel premium, clear and commercially useful.

You will support organic social campaigns, paid media campaigns, website content, landing pages, email marketing, pitch decks, client presentations, display banners and video assets.

The role will work closely with Paid Media, SEO, CRO, Client Services and the wider Creative team to ensure every asset has a clear purpose. Some work will be brand building. Some will be conversion-focused. Some will be designed to stop the scroll, improve click-through rates or support website performance.

Requirements

Core Skill Requirements

Digital Design

• Create high quality designs for websites, landing pages, paid media campaigns, organic social, email marketing, display banners and digital presentations.
• Apply strong layout, typography, spacing, hierarchy and brand consistency across all creative work.
• Design assets that feel premium, modern and appropriate for pharmaceutical, aesthetics, dental and healthcare audiences.

Video Editing

• Edit video content to a strong professional standard using Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro or equivalent software.
• Create short form video for Instagram Reels, Facebook Reels, TikTok, YouTube Shorts and paid social campaigns.
• Edit longer form website videos, treatment explainers, patient education videos, clinician introductions and campaign content.
• Add captions, motion graphics, transitions, music, grading, sound balancing and branded visual elements.
• Take video production beyond simple template based editing.

Motion Graphics

• Create animated graphics, text overlays, transitions, logo animations and campaign visuals.
• Use motion to improve engagement, retention and clarity across social and paid media content.
• Support video assets with clean, branded and commercially useful animation.

Email Design

• Design email marketing assets, newsletters, campaign emails and promotional layouts.
• Create email visuals that support readability, click through rates and brand consistency.
• Work with the team to ensure email creative aligns with client campaigns, seasonal offers and wider marketing activity.

Website and Landing Page Assets

• Design website banners, treatment page visuals, campaign landing page graphics, homepage sections and supporting content blocks.
• Work with CRO, SEO and development teams to ensure creative supports user experience, conversion and search performance.
• Create assets that make websites feel more engaging without slowing down or cluttering the user journey.

Paid Media Creative

• Produce performance focused assets for Meta Ads, Google Ads, display campaigns and retargeting.
• Create multiple creative variations for testing different hooks, formats, layouts and messages.
• Understand how creative impacts click through rate, conversion rate, lead quality and campaign performance.

Presentation and Deck Design

• Design polished pitch decks, strategy presentations, client review decks and internal documents.
• Turn complex ideas into clear visual slides that are easy to understand.
• Support new business and client service teams with professional presentation assets.

Website Content

• Produce website videos that improve user engagement and conversion rates.
• Create homepage videos, treatment explainers, clinician introductions, patient journey videos and educational resources.
• Work alongside the CRO and SEO teams to ensure video supports both search visibility and website performance.

Project Management

• Plan production timelines.
• Organise editing workloads.
• Ensure all projects are delivered on time and within agreed service levels.
• Maintain organised file structures and digital asset libraries.

General Deliverables and Responsibilities

• Create digital assets for organic social, paid media, websites, emails, banners and presentations.
• Edit high quality video content for both organic and paid campaigns.
• Create motion graphics and branded video elements.
• Design website and landing page assets that support user experience and conversion.
• Produce campaign creative for Meta Ads, Google Ads and display activity.
• Support LTF’s own marketing with social, website, sales and recruitment creative.
• Work from client brand guidelines to maintain consistency across all visual output.
• Collaborate with Paid Media Managers to test and improve campaign creative.
• Work with SEO and CRO teams to make sure creative assets support wider performance goals.
• Manage multiple creative briefs at the same time.
• Keep design files, video files and exported assets organised.
• Stay current with trends in video editing, social media design, motion graphics, AI creative tools and digital advertising formats.

Personal Attributes

• Commercially minded with a strong understanding of how creative content drives business growth.
• Highly organised and capable of managing multiple productions simultaneously.
• Confident working directly with stakeholders and business owners.
• Creative whilst remaining commercially focused.
• Excellent attention to detail.
• Strong communicator with the confidence to influence both clients and colleagues.
• Self-motivated and capable of working independently within a remote team.
• Adaptable and calm under pressure.
• Passionate about continually improving creative standards.
• Committed to delivering exceptional client experiences.

Qualifications

• Minimum three years’ experience in digital design, content design, creative production or a similar role.
• Strong portfolio showing digital design and video editing work.
• Advanced video editing skills using Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro or equivalent.
• Strong design skills using Adobe Creative Cloud, Figma or equivalent design software.
• Experience designing for social media, paid ads, websites and email campaigns.
• Experience creating presentation decks and client facing documents.
• Understanding of Meta Ads creative best practice would be advantageous.
• Experience in aesthetics, dental, healthcare, beauty or wellness would be advantageous but is not essential.
• Experience with photography, filming or editing video shoot footage would be beneficial.

Benefits

• Competitive salary commensurate with experience £30K -£37,500K PA.
• 28 holiday days (excluding Public Holidays)
• Bendenen Health Plan
• Team event away days
• Flexible working hours
• Pension contributions
• Opportunities for professional development and career progression