Visual Content Curation Strategist

Who is Blueprint? 

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun. 

What does Blueprint do? 

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. 

Why Blueprint? 

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint. 

In This Role

As a Visual Content Curation Strategist, you will drive the strategy, curation, optimization, and performance analysis of customer-facing digital content experiences across a suite of productivity and AI-powered products. This role blends content strategy, visual design evaluation, data analytics, experimentation, and stakeholder influence to ensure customers are presented with relevant, engaging, and high-quality content. You will use both quantitative insights and creative judgment to identify what resonates with users, inform content investments, guide experimentation efforts, and deliver recommendations that improve customer engagement, satisfaction, adoption, and business outcomes.

Key Responsibilities

Content Strategy & Curation

• Curate and optimize content collections to ensure customers receive relevant, engaging, and high-performing content.
• Evaluate content quality, design effectiveness, relevance, diversity, and overall customer value across multiple content types and experiences.
• Identify content gaps, emerging trends, and new opportunities to inform future content investments and curation strategies.
• Develop scalable content curation frameworks, quality standards, and evaluation methodologies.
• Manage content lifecycle processes, including organization, metadata, publishing workflows, and content maintenance through CMS platforms.

Data Analysis & Insights

• Analyze content performance metrics, customer engagement data, usage trends, and experimentation results to identify drivers of successful customer outcomes.
• Transform large and complex datasets into actionable recommendations that influence content strategy and business decision-making.
• Define and track KPIs and success metrics for content programs and initiatives.
• Surface optimization opportunities using data-driven insights and customer behavior analysis.
• Create reports, dashboards, and visualizations that communicate content performance and strategic findings.

Experimentation & Optimization

• Partner with cross-functional stakeholders to design, execute, and evaluate content experiments.
• Develop testing frameworks and methodologies to measure content effectiveness and customer impact.
• Analyze experimental outcomes and translate findings into evidence-based recommendations.
• Continuously refine content strategies based on performance data, customer feedback, and business objectives.

Visual Quality & Design Excellence

• Apply strong visual and creative judgment to assess content quality, usability, layout composition, storytelling, and customer appeal.
• Identify patterns in successful designs, templates, imagery, and creative assets.
• Balance creative excellence with measurable performance outcomes when evaluating content effectiveness.
• Maintain high standards of quality while supporting diverse content formats, designs, and customer use cases.

Storytelling & Stakeholder Influence

• Translate complex data and content insights into clear, compelling narratives for stakeholders and leadership teams.
• Develop strategic recommendations backed by quantitative and qualitative evidence.
• Influence content priorities, investments, and roadmap decisions through data-driven storytelling.
• Build alignment across content, product, design, and business teams around content strategy and performance goals.

Required Qualifications

• Bachelor's degree in Design, Communications, Data Analytics, Marketing, or a related field.
• 3+ years of experience in content strategy, content curation, digital merchandising, product strategy, design research, or a related discipline.
• 1+ years of experience managing large-scale digital content collections, content publishing workflows, metadata, and CMS platforms.
• 3+ years of experience optimizing customer-facing content experiences through content strategy, curation, experimentation, and performance analysis.
• 3+ years of experience analyzing content performance metrics, customer engagement data, and reporting insights to drive business decisions.
• Demonstrated experience translating data and customer insights into actionable recommendations.
• Strong understanding of visual design principles, content quality evaluation, customer-centered design, and layout composition.
• Experience using dashboards, reporting tools, analytics platforms, and data visualization techniques.
• Excellent communication, presentation, storytelling, and stakeholder management skills.
• Strong problem-solving and critical-thinking abilities.
• Ability to thrive in ambiguous environments and influence cross-functional teams.
• Proven ability to balance analytical rigor with creative judgment and strategic thinking.

 Salary Range 

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is $23-$25 USD/Hourly.  Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range.

Equal Opportunity Employer 

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law. 

If you need assistance or a reasonable accommodation to complete the application process, please reach out to: recruiting@bpcs.com 

Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes: 

• Medical, dental, and vision coverage 
• Flexible Spending Account 
• 401k program 
• Competitive PTO offerings 
• Parental Leave 
• Opportunities for professional growth and development 

Location: Remote; preferably in Eastern Standard Time.