Marketing Manager | B2B Growth | Salesforce & AI

Position Type: Full-Time, Remote
Location: Remote
Working Hours: U.S. Business Hours
Compensation: $3,500–$5,000 USD/month

About the Role

We are seeking a strategic and hands-on Marketing Manager to lead and scale the marketing function for a growing B2B managed IT and wireless services company. This is a highly autonomous role where you will own marketing end-to-end, working directly with the CEO to drive lead generation, brand growth, content strategy, and marketing performance.

The ideal candidate combines strategic thinking with strong execution skills, understands B2B sales cycles, and is comfortable making data-driven decisions without requiring constant direction. You'll have ownership of marketing initiatives, budget authority, and the ability to hire and manage external contractors to support execution.

This is not a coordinator role. You will serve as the company's primary marketing leader and be responsible for driving measurable business outcomes.

Responsibilities

Marketing Strategy & Performance

• Own the marketing function and overall marketing roadmap.
• Analyze performance data across all marketing channels and recommend improvements.
• Develop and execute initiatives that support lead generation, pipeline growth, and revenue objectives.
• Identify opportunities to optimize campaigns, content, and marketing processes.
• Collaborate directly with leadership on growth initiatives and business priorities.

Reporting & Analytics

• Prepare and present monthly KPI reports.
• Monitor and analyze performance across:
• LinkedIn
• Salesforce Pardot (MCAE)
• Webinars
• Google Search Console
• Google Business Profile
• Salesforce Sales Engagement
• Identify trends, opportunities, and underperforming areas.
• Make proactive recommendations based on performance data.

Content Marketing

• Manage the company's LinkedIn presence.
• Develop weekly LinkedIn content for both the company page and executive personal brands.
• Create and distribute a monthly newsletter to approximately 12,000 subscribers.
• Develop blog content strategies and manage publication schedules.
• Produce content focused on audience engagement, lead generation, and SEO performance.
• Coordinate case study development with internal teams and channel partners.

Webinar & Demand Generation

• Plan and execute webinars approximately every 6–8 weeks.
• Manage webinar promotion, registration campaigns, email sequences, and post-event follow-up.
• Coordinate webinar logistics using Zoom.
• Repurpose webinar content into additional marketing assets.

CRM & Sales Enablement

• Manage Salesforce Pardot (MCAE) marketing campaigns.
• Build and optimize email nurture sequences.
• Develop and launch quarterly Salesforce Sales Engagement cadences.
• Support sales teams through marketing initiatives aligned with the buyer journey.
• Ensure marketing efforts support channel-partner-led go-to-market strategies.

Website & Digital Presence

• Manage website updates and content within Webflow.
• Maintain and optimize the company's Google Business Profile.
• Respond to customer reviews and monitor local search presence.
• Coordinate website improvements and digital marketing initiatives.
• Support future website redesign and rebranding initiatives.

Contractor & Vendor Management

• Hire and manage contractors as needed, including:
• Graphic designers
• Web developers
• SEO specialists
• Copywriters
• Oversee project timelines, deliverables, and quality standards.
• Manage marketing resources and budgets effectively.

Systems & Process Improvement

• Develop scalable marketing workflows and processes.
• Improve campaign execution, reporting, and content production systems.
• Leverage AI tools to improve efficiency, content development, and decision-making.
• Continuously identify opportunities to improve marketing effectiveness and ROI.

What Makes You a Perfect Fit?

• Strategic thinker who can also execute independently.
• Strong analytical mindset with a data-driven approach to decision-making.
• Comfortable owning an entire marketing function.
• Highly organized and capable of managing multiple priorities simultaneously.
• Strong business judgment and prioritization skills.
• Self-starter who thrives with autonomy and accountability.
• Excellent communicator and collaborator.
• Comfortable making decisions without waiting for direction.
• Curious, resourceful, and continuously looking for growth opportunities.

Required Experience & Skills (Minimum)

• 4–7 years of B2B marketing experience.
• Experience owning or leading a marketing function with limited resources.
• Strong written English communication skills.
• Experience creating marketing content, including LinkedIn posts, newsletters, and blog briefs.
• Experience using Salesforce and marketing automation platforms.
• Experience with:
• Salesforce Sales Engagement
• Salesforce Pardot (MCAE)
• LinkedIn
• Webflow
• Zoom Webinars
• Canva
• Google Search Console
• Strong understanding of marketing analytics and KPI reporting.
• Ability to analyze data and make strategic recommendations.
• Experience hiring and managing contractors directly.
• Strong understanding of B2B sales cycles and marketing's role in revenue generation.
• Active use of AI tools in marketing workflows.
• Ability to clearly explain how AI is integrated into current marketing operations.

Ideal Experience & Skills

• Experience in managed IT services, MSP, telecom, networking, or related industries.
• Experience marketing through channel partners, VARs, or reseller networks.
• SEO knowledge and experience working with SEO specialists.
• Experience leading a company rebrand.
• Experience managing website redesign or migration projects.
• Experience scaling marketing operations in companies between $5M–$50M in annual revenue.
• Experience using Claude, ChatGPT, Gemini, or similar AI tools extensively within marketing workflows.

Tech Stack & Tools

• Salesforce
• Salesforce Pardot (MCAE)
• Salesforce Sales Engagement
• LinkedIn
• Webflow
• Zoom Webinars
• Canva
• Google Search Console
• Google Business Profile
• AI Tools (Claude preferred)

What Does a Typical Day Look Like?

A Marketing Manager's day focuses on analyzing performance, executing campaigns, creating content, supporting sales initiatives, and driving growth across multiple marketing channels.

You will:

• Review marketing KPIs and performance metrics.
• Create and schedule LinkedIn content.
• Manage newsletter and email campaigns.
• Coordinate webinar planning and promotion.
• Update website content and digital assets.
• Meet with contractors and oversee deliverables.
• Analyze lead generation and campaign performance.
• Collaborate with leadership on strategic initiatives.
• Identify opportunities for optimization and growth.
• Use AI tools to accelerate content creation, analysis, and planning.

In essence: you are responsible for owning the entire marketing function, driving measurable business growth, and ensuring marketing initiatives contribute directly to pipeline and revenue generation.

Key Metrics for Success (KPIs)

• Marketing-qualified leads (MQLs).
• Pipeline contribution from marketing initiatives.
• LinkedIn engagement and audience growth.
• Newsletter engagement and email performance.
• Webinar registrations and attendance rates.
• Website traffic and organic search growth.
• Lead conversion rates.
• Google Business Profile engagement.
• Campaign ROI and marketing efficiency.
• Successful execution of strategic marketing initiatives.

Why Join Us?

• Direct access to company leadership and strategic decision-making.
• Full ownership of the marketing function.
• Opportunity to build and scale a growing B2B marketing engine.
• Budget authority and flexibility to hire specialized contractors.
• Remote-first work environment.
• Competitive compensation.
• Opportunity to lead future rebranding and website transformation initiatives.
• High-impact role with significant growth potential.

Interview Process

1. Intro Video (3-5 min)
2. Final Client Interview
3. Offer & Onboarding

Assessment Process: Finalists will receive a sample monthly KPI report prior to the final interview. During the interview, candidates will discuss priorities, recommendations, opportunities, and strategic decisions based on the provided data. The focus is on judgment, decision-making, and marketing instincts rather than polished presentations.