​Website Experience and CRO Manager - US Remote

What is PerfectServe? 

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company was founded in 1997 and has grown steadily since then, with a notable jump after several major acquisitions were announced in 2019. PerfectServe now has 400+ employees, 30,000+ customers — spanning medical practices, hospitals, and health systems — and $100 million+ in annual revenue.

PerfectServe’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real-time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well-being of their clinicians.

Leading analyst firms like Gartner® and KLAS Research have consistently validated our approach:

1. In 2026, PerfectServe was named highest in execution and furthest in vision in the Gartner Magic Quadrant™ for Clinical Communication and Collaboration — the clear segment leader.
2. PerfectServe also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.

At PerfectServe, you'll have a unique opportunity to join a collaborative team with decades of experience that finds new ways to delight our customers every day. This involves consistent efforts to stay on the cutting edge of product development, which includes everything from implementing AI in new and existing solutions to brainstorming with customers about novel workflows. But you don't have to be in product to make in impact — everybody at PerfectServe contributes to important work that moves the business forward.

If you're looking for a well-established, tech-forward company full of smart people doing meaningful work, you've found the right place!

At PerfectServe, we believe better communication drives better healthcare. Every interaction across the care continuum — between clinicians, patients, operational teams, and support staff — depends on timely, intelligent coordination. Our mission is to simplify that complexity through technology that helps healthcare organizations communicate more effectively, operate more efficiently, and deliver better experiences across the continuum of care.

PerfectServe partners with health systems, physician practices, and healthcare organizations across the country to improve clinical communication, scheduling, patient engagement, and operational workflows. We are recognized as a leader in healthcare communication and collaboration because we combine innovation, operational rigor, and deep healthcare expertise with a relentless focus on customer experience.

The Opportunity

You own the website end to end: the experience, the journey, and the conversion. In healthcare, trust is the first thing a buyer is deciding, and our site is where they decide it. You make it fast, clear, accessible, and persuasive, and you treat every page as a conversion surface to be tested and improved.

You are both strategic and hands-on. You can build a landing page that converts, diagnose why a form leaks, and structure a page so it’s discoverable by search engines and AI assistants alike. You care about what to remove as much as what to add.

What You’ll Own

Website experience and performance

• Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
• Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences.
• Manage CMS infrastructure, component libraries, and site governance.
• Continuously improve site speed, schema, crawlability, and site health.
• Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests.

Conversion rate optimization

• Run a disciplined experimentation program across landing pages, forms, CTAs, and flows.
• Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes.
• Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations.

Discoverability across search and AI

• Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery.
• Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability.

Site-side analytics and instrumentation

• Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy.
• Monitor site performance, surface trends and issues early, and report what’s working.

What You Don’t Own

• Martech administration, CRM workflows, lead routing, and reporting infrastructure
• Nurture program logic and automation — that’s the Lifecycle Marketing Manager.
• Paid channel strategy — that’s the Director, Performance Marketing.

Key Performance Indicators

• Site conversion rate. Visit-to-lead and lead-to-Demo-Requested, improving against baseline.
• Technical health. Core Web Vitals, page speed, and accessibility scores at or above target.
• Experiment throughput and win rate. Number of tests shipped per quarter and the lift captured from winners.
• Schema coverage, indexation health, and AI-assistant citation rate on priority pages.
• Friction reduction. Form abandonment and path drop-off, trending down.

What We’re Looking For

• 3–5 years in web development, conversion optimization, or digital experience management.
• Working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress and Webflow knowledge required).
• Demonstrated CRO and experimentation experience, with results you can point to.
• Familiarity with modern technical SEO and AI-era discoverability: schema, semantic structure, and site performance.
• Strong analytics: GA4, heat mapping and session recording, and performance reporting.
• A strong sense of design, hierarchy, and user experience, and the judgment to know that great experiences are often defined by what they remove.

Nice to Have

• Experience marketing into healthcare or regulated industries; familiarity with HIPAA considerations.
• Experience with ABM platforms, intent data, personalization, or attribution tooling.
• Comfort in Figma and close collaboration with design.

Why PerfectServe

At PerfectServe, you will join a team that moves quickly, supports one another, and cares deeply about the impact of our work. We are building technology that helps clinicians communicate more effectively and helps healthcare organizations operate more efficiently.

We believe strong teams are built through collaboration, accountability, curiosity, and service. We value people who are builders, problem-solvers, and continuous learners — people who care about both the details and the broader mission.

If you are energized by ownership, operational excellence, digital strategy, and building experiences that convert, we would love to meet you.

Why Join PerfectServe?

At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission‑driven team in an environment that values growth, transparency, and innovation.

We offer a salary range of $90,000–$120,000 USD per year, with compensation tailored to your background, strengths, and growth potential. This range reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. Compensation is determined by several factors, including experience, skills, and team impact. We regularly review compensation to ensure fairness and consistency. Current employees with questions are encouraged to connect with their manager or People Operations.

 

Benefits:

• Remote first work environment
• Health, Dental, Vision, Life and Disability Insurance options available day one.
• 401K - with match and immediately vested.
• 17 company holidays, 2 floating holidays plus competitive paid time off policy
• Internal Advancement Opportunities

PerfectServe offers unified healthcare communication solutions to help physicians, nurses, and care team members provide exceptional patient care. PerfectServe’s cloud-based solutions enhance patient safety and reduce provider burnout by automating workflows, speeding time to treatment, optimizing shift schedules, empowering nurse mobility, and engaging patients in their own care.