Senior Demand Generation Manager
Salsify · Posted today
PortugalCome join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.
At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.
About the Opportunity
Senior Demand Generation Manager
Salsify is seeking a Senior Demand Generation Manager to lead pipeline generation efforts for our growing B2B manufacturing and distribution business. This role will be responsible for developing and executing integrated marketing programs that target, engage, and qualify prospective customers across manufacturers and distributors in industrial sectors such as industrial supplies / MRO, electrical, building materials and construction supplies, janitorial and sanitation, safety / PPE, chemical pharmaceuticals, heating, ventilation, air conditioning, and refrigeration (HVACR), and plumbing / pipe, valve, and fitting (PVF).
You will partner closely with Sales, Product Marketing, Customer Marketing, Content Marketing, and Business Development teams to create and optimize campaigns that generate awareness, drive engagement, and convert prospects into qualified opportunities.
This is a highly visible role with significant influence on Salsify's growth strategy in one of our fastest-growing segments. The ideal candidate combines strategic thinking with hands-on execution, has a passion for data-driven marketing, and thrives in a fast-paced environment where experimentation and innovation are encouraged.
What You'll Do
- Own demand generation strategy and execution for Salsify's B2B manufacturing and distribution segment.
- Develop and manage integrated campaigns across digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account-based marketing (ABM).
- As an emerging segment, continuously test and refine the demand mix, doubling down on what converts and retiring what doesn't to build a repeatable engine.
- Build programs that target key buyer personas within manufacturing and distribution organizations, including ecommerce, marketing, product data, digital transformation, IT, and commercial leaders.
- Partner with Product Marketing to create messaging and campaigns that resonate with industrial manufacturers and distributors.
- Partner with the B2B content strategy and thought leadership leads to turn flagship content such as research reports and executive insights into demand programs (campaigns, nurture, syndication) that convert authority into pipeline.
- Collaborate with Sales and Business Development teams to align marketing efforts with pipeline goals and strategic account priorities.
- Design and execute lead nurturing programs that move prospects through the buyer journey and increase conversion rates.
- Analyze live campaign performance and optimize for conversion and efficiency through data-driven decision making.
- Manage campaign budgets and forecast program performance against pipeline and revenue goals.
- Partner with industry associations, buyer groups, media organizations, and channel and ecosystem partners to expand reach and generate demand.
- Track and communicate marketing performance, pipeline contribution, and ROI to stakeholders across the organization.
- Bring an outside-in view of how industrial manufacturers and distributors buy and where the market is heading, and translate that into sharper messaging and campaigns.
Here's What You'll Bring to Our Team
- 6+ years of experience in demand generation, growth marketing, field marketing, or integrated marketing roles.
- Proven track record of driving measurable pipeline and revenue impact through multi-channel demand generation programs.
- Strong understanding of lead generation, lead nurturing, account-based marketing, and funnel optimization.
- Strong analytical skills and experience using marketing metrics to optimize campaign performance.
- Experience working with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Strong communication and collaboration skills with experience partnering across Sales, Product Marketing, Revenue Marketing, and Executive stakeholders.
- Ability to balance strategic planning with hands-on execution.
- Fluency in English.
You'll Get Bonus Points For Bringing
- Direct experience marketing to manufacturers and distributors in industrial sectors.
- Understanding of how these companies buy, sell, and modernize — and the role product content plays in powering their buying experiences and syndicating to distributors, marketplaces, and aggregators.
- Experience with account-based marketing platforms and strategies.
- Familiarity with ecommerce, product information management (PIM), product experience management (PXM), digital asset management (DAM), or related commerce technologies.
- Experience managing third-party industry partnerships, associations, and event sponsorships.
- Knowledge of industrial distribution ecosystems and B2B digital transformation initiatives.
What Success Looks Like
In your first year, you will:
- Build and scale a repeatable demand generation engine for Salsify's B2B manufacturing and distribution business, including identifying which demand motions work best for the segment.
- Increase awareness and engagement among manufacturers and distributors evaluating product information solutions to achieve growth ambitions.
- Drive a meaningful contribution to qualified pipeline and revenue growth.
- Establish measurable marketing programs that consistently generate high-quality opportunities for the sales team.
- Become a trusted strategic partner to Sales, Product Marketing, and executive leadership as we expand our presence in this market.
What we have for you
- Competitive Salary - At Salsify, we strive to offer generous benefits packages that are meaningful and unique, aimed at meeting
the diverse needs of our employees around the globe. Our strategy is to offer a competitive salary, by paying above-average market rates - Open Vacation Policy - You have 22 vacation days per year. We trust our employees to be responsible. This means that if you need more time off, you are allowed to take it
- Equity - Everyone gets a piece of the pie - Salsify grants every full-time employee equity
- Medical, Dental, Vision Insurance - We offer a competitive individual and family plan through Multicare
- Life Plan - in case of death or permanent disability
- Meal Allowance - 9,60€ per worked day
- Remote Allowance - 25€ per month
- Referral Bonuses - A 2500€ bonus is rewarded to employees who assist in finding qualified candidates that turn into successful hires
- Unplug Days - We have heard how valuable it is to pick some days and shut down so that everyone can unplug and not worry about what they are missing. You can expect a handful of days throughout the year that are considered ‘company closed’ Salsify Unplug days
- Virtual + In-person Events - By hosting virtual educational webinars, team-building events, volunteer opportunities, and more, employees are able to keep in touch with their coworkers and give back to our community
- Talkspace & Employee Assistance Programs - We have partnered with Talkspace to give employees easy access to licensed mental health providers for counseling and therapy support. In addition to Talkspace, our Global EAP through Workplace Options also provides access to counseling sessions and support services to help employees navigate both work and home life at no cost to you
#LI-AS1 #LI-Remote
At Salsify, we maintain 3 core principles as part of our Compensation Philosophy:- We pay market rates, which are competitive and equitable
- We pay based on performance and proficiency, not tenure
- We adjust proactively; when the market moves, we do too
Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!
A member of Talent 'talent@salsify.com' will be reaching out about next steps if we would like to move forward.
Salsify’s mission is to empower brand manufacturers to win on the digital shelf.
Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.
We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!
As part of the hiring process, we may be conducting reference checks with your provided contacts.
Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.
An Inclusive Place To Work
Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Accommodations
Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com.
We take your security seriously. When applying for a position with us, please be aware of the following:
Official Communication Channels
All legitimate communications from our team, including interview requests and job offers, will only come from an email address ending in @salsify.com. We will never use generic email addresses (like Gmail or Yahoo) or ask you to communicate through unofficial channels.
Verify Job Postings
Always verify the legitimacy of any Salsify job posting by checking our official website's careers page. If a position is not listed there, it is not a genuine Salsify opening.
Secure Application Process
We use secure applicant tracking systems and encrypted communication channels to protect your sensitive information and documents throughout the application process.
No Payments Ever Required
Legitimate employers, including Salsify, will never ask for upfront payments for applications, training, or equipment. Any request for payment is a clear sign of a scam.
Personal Information Requests
Sensitive personal information, such as bank details or social security numbers, will only be requested after a formal job offer has been made and exclusively through secure, verified channels.By being aware of these protocols, you can help us ensure a safe and secure application experience.
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