VP, Product Marketing & Field Enablement

At Swoop, our mission is simple: Improving patient outcomes. As a market leader in AI-driven, data-powered, and privacy-compliant healthcare engagement, we connect the signals that drive earlier diagnosis, better treatment decisions, and sustained adherence.

Our integrated, privacy-safe platform, enables life sciences companies to drive measurable patient and commercial outcomes with actionable intelligence — spanning patient and HCP audience targeting, community engagement, AI-powered web solutions, coordinated omnichannel activation, and prescription fulfillment.

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025 and 2026. We are driven by a patient-first philosophy and passionate about leveraging technology to create a healthier future. 

After becoming an independent company in 2024, Swoop experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 and Nimble in May 2026 helped us further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. Empowering millions of patients nationwide to connect, share resources, and access medically verified information to better manage their health. MyHealthTeam hosts the largest and most engaged patient social networks in healthcare, offering more than 70 condition-specific communities for chronic and rare conditions. As a prescription fulfillment and patient engagement platform, Nimble empowers independent and regional pharmacies to deliver a modern, consumer-friendly healthcare experience while streamlining pharmacy operations.

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

The VP, Product Marketing & Field Enablement is responsible for developing Swoop’s commercialization strategy, portfolio narratives, sales plays, and scalable enablement programs that empower Sales, Partnerships, and Client Success teams to accelerate growth across the Swoop portfolio.

This leader serves as the strategic bridge between Product, Commercial, Partnerships, and Marketing teams, ensuring Swoop’s solutions are effectively positioned, launched, adopted, and commercialized across life sciences brands, agencies, and strategic partners.

The role is responsible for creating scalable commercial resources, strategic frameworks, and repeatable market narratives that support multiple clients, therapeutic areas, and market opportunities. Client-specific opportunity development, customized account strategies, pricing and packaging recommendations, proposal development, and deal execution remain the responsibility of Sales and Client Success teams.

Duties and Responsibilities

Strategic Go-to-Market Leadership

●      Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities.

●      Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives.

●      Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership.

●      Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption.

Portfolio Positioning & Commercial Storytelling

●      Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders.

●      Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes.

●      Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications.

●      Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends.

Field Enablement

●      Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives.

●      Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle.

●      Drive adoption and utilization of enablement resources while continuously optimizing programs based on field feedback and business outcomes.

Strategic Commercialization & Sales Plays

●      Lead development of repeatable commercial frameworks that connect Swoop’s portfolio to common customer objectives, therapeutic area opportunities, and market challenges.

●      Partner with Sales, Client Success, Product, Analytics, and Partnerships teams to create scalable narratives and strategic sales plays that support business growth.

●      Examples include drug lifecycle strategies, therapeutic area frameworks, audience intelligence opportunities, channel-based activation strategies, patient engagement models, adherence programs, and emerging market opportunities.

●      Continuously evaluate industry trends and customer needs to ensure commercialization frameworks remain differentiated, relevant, and actionable.

Executive Engagement Programs

●      Own strategy and enablement resources supporting Innovation Days, executive briefings, strategic account planning, and QBRs.

●      Partner with Sales, Client Success, Product, and Brand teams to create scalable customer engagement programs that strengthen executive relationships and drive growth.

●      Support strategic account planning efforts through market insights, customer opportunity frameworks, and executive-level storytelling.

Partner Enablement

●      Lead commercialization support strategy for strategic partnerships and alliance programs.

●      Equip Partnerships teams with the messaging, resources, training, and sales plays needed to effectively position Swoop’s value proposition.

●      Support partner onboarding, co-marketing initiatives, and joint commercialization efforts.

Market Intelligence & Voice of Customer

●      Monitor industry trends, competitive activity, regulatory changes, customer needs, and emerging healthcare marketing opportunities.

●      Establish processes that capture field insights and customer feedback and translate them into actionable recommendations for Product and Executive leadership.

●      Serve as a key advocate for market and customer needs throughout the organization.

Cross-Functional Leadership

●      Foster strong partnerships across Product, Engineering, Sales, Partnerships, Client Success, Analytics, and Marketing teams.

●      Ensure alignment across the product lifecycle from ideation and development through launch, adoption, commercialization, and optimization.

●      Act as a strategic connector between customer-facing teams and product organizations.

Executive Communication

●      Communicate strategic priorities, business performance, market insights, and commercialization outcomes to executive leadership.

●      Present recommendations, performance metrics, market opportunities, and growth strategies to senior stakeholders.

Marketing Cross-Functional Partnership Model

This role serves as the primary commercialization and field enablement leader for Swoop and works closely with functional marketing leaders across the organization to ensure alignment between product strategy, customer needs, and go-to-market execution.

While this role provides strategic input, customer insights, product expertise, and commercialization guidance, ownership of the following functions resides with designated marketing leaders across the Swoop organization:

Brand Strategy & Corporate Positioning: Partner with the Chief Marketing Officer to inform Swoop's brand evolution, messaging architecture, market positioning, and strategic communications. Corporate brand strategy and masterbrand management remain under CMO leadership.

Events & Experiential Marketing: Collaborate with the Events leadership team to shape event themes, product narratives, customer stories, demonstrations, and field priorities. Ownership of event strategy, planning, execution, sponsorships, and logistics resides within the Events function.

Content Marketing & Thought Leadership: Provide product expertise, customer insights, and subject matter expertise to support content development. Ownership of content strategy, editorial planning, blogs, white papers, long form case studies, webinars, speaking opportunities, and thought leadership programs resides within the Content & Campaign Strategy team.

Owned Media Channels: Partner with channel owners to ensure product messaging, launches, and commercialization priorities are reflected across website, email, social media, and other owned channels. Channel strategy, execution, and performance management remain within the Content & Campaign Strategy team.

Public Relations & Earned Media: Support media opportunities by providing product expertise, market insights, customer stories, and spokesperson support. Ownership of public relations strategy, media relations, press releases, analyst engagement, and earned media programs resides within the Content & Campaign Strategy team.

Demand Generation & Lead Generation: Collaborate with Demand Generation leadership to inform campaign priorities, target audiences, sales plays, and nurture strategies. Ownership of campaign execution, inbound marketing, paid media, lead generation programs, and marketing-qualified lead performance remains within the Content & Campaign Strategy team.

Marketing Operations & Technology: Partner with Marketing Operations to define business requirements, reporting needs, and enablement workflows. Ownership of Salesforce, Pardot, marketing automation platforms, data governance, and performance reporting resides within the Content & Campaign Strategy team.

Success in this role requires strong cross-functional leadership, influence without authority, and the ability to align multiple stakeholders around a common commercialization strategy that drives business growth.

Skills and Qualifications

●      Proven experience in product marketing, especially within HealthTech and AdTech

●      Healthcare Strategy Experience: Experience developing commercialization strategies for pharmaceutical manufacturers, healthcare agencies, and healthcare technology organizations.

●      Pharmaceutical Commercial Storytelling: Deep expertise in commercial storytelling, executive presentations, and translating complex product portfolios into compelling client-centric narratives.

●      Sales Leadership Partnership: Experience partnering with enterprise sales organizations and building scalable support models that balance sales autonomy with centralized enablement resources.

●      Experience working in a fast growth sales-focused company.

●      Experience integrating narratives and product portfolios through mergers and acquisitions is a plus.

●      Excellent leadership and people management skills.

●      Strong communication and interpersonal abilities and presentation skills.

●      Demonstrated ability to work collaboratively across teams and with various levels of leadership.

●      Effective project management skills with an ability to handle multiple projects simultaneously.

●      Ability to work under tight deadlines and manage multiple projects simultaneously.

●      Experience using AI to streamline workflows and enhance value for broader organization.

●      Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent work experience.