Retention Manager Beauty

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

• Own the retention marketing strategy across Email, SMS, and other customer engagement channels.

• Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.

• Build segmentation and personalization strategies that improve customer experience and revenue.

• Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.

• Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.

• Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.

• Stay ahead of retention marketing trends, automation capabilities, and industry best practices.
  

• 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing.

• Experience managing Email and SMS strategies for eCommerce or DTC brands.

• Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io, HubSpot, or similar.

• Strong analytical skills with the ability to translate customer data into actionable growth initiatives.

• Experience with customer segmentation, personalization, and lifecycle marketing.

• Strong project management and stakeholder management skills.

• Excellent communication and copywriting abilities.

• Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.).

• Beauty industry experience is a plus.