This is not for 2070Health
About the Company
Zenara Health is an AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists. We are changing how psychiatric care is delivered — giving clinicians a comprehensive clinical picture before every first appointment, automating the revenue their practice has always been entitled to, and building the care-management infrastructure that keeps patients supported between visits.
We are an early-stage company with real customers, a product in market, and a founding team that has been in this industry for twenty years. If you want to build a marketing function that actually matters, this is the role.
About the Role
As Zenara's Head of Marketing, you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a Digital Marketing Manager from day one and build the team from there.
This is a hands-on leadership role: you will set the strategy and you will also do the work, at least in the early stage. We are looking for someone who is equally comfortable building a messaging framework and running a campaign in Instantly.
The role sits within the commercial leadership team and reports to the Chief Commercial Officer, who leads the GTM and marketing function. You will work closely with Ravi Hariprasad (Founder & CEO) on clinical messaging and product narrative, and with the GTM lead on sales alignment and pipeline.
This role is based in India but focuses primarily on the US behavioral-health market. A solid understanding of American healthcare buyers, psychiatric concerns, and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will work US-overlap hours and communicate fluently with American healthcare professionals.
We are looking for a marketing leader who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems — and then build and run the programs that convert that positioning into pipeline. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads — and you will lead the function that scales all of it.
Requirements
What You Will Own
Product marketing is the core of this role. The following areas sit at the centre:
1. Positioning & Messaging
Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Every piece of marketing must answer: "Why should a psychiatrist care?"
2. Go-to-Market Execution
Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales enablement tools. Each item must be engaging, concise, and relevant to the clinical setting.
3. Sales Enablement
Build one-pagers, pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. Equip the Sales/GTM team with everything they need to close.
4. Growth & Demand Generation
Own the strategy, execution, and performance of programs that create qualified top-of-funnel demand. Run online and offline campaigns (content, email, events, partnerships, conferences). Lead top-of-funnel lead generation with sales and leadership. Manage campaign calendars aligned to launches, ICP segments, and sales priorities. Monitor and report ROI by channel and campaign — cost, conversion, pipeline impact. Experiment, iterate, and optimize on the data.
5. Content Strategy
Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. Define content themes, collaborate with the Content Lead on execution, and ensure cohesive messaging across all channels.
Sitting alongside the product-marketing core, you will also own:
6. PR & Media Relations
Build Zenara's external narrative, secure coverage in psychiatric and health-tech publications, and manage Ravi's thought-leadership profile.
7. Conferences & Events
Own the salon kit, booth strategy, lead capture, and post-event follow-up. APA and future conference presence is a significant part of the commercial motion.
8. Customer Experience & Retention
Own post-acquisition engagement with the Ensō Pioneers and Flow customers, the onboarding journey beyond the first call, and community health on Discourse. Create customer case studies and success narratives that showcase real-world value.
9. Brand & Voice
Own the Zenara brand voice, visual identity standards, and consistency across all channels and materials.
10. Competitive Intelligence
Monitor the market, build battle cards, and identify differentiation. Run ongoing analysis of competitive behavioral-health technology and feed insights into product and GTM strategy.
11. Web & Landing Pages
Write conversion-focused copy with design and SEO. Manage website content and optimize landing pages so they clearly articulate value and drive conversion.
12. Performance Tracking
Assess funnel metrics, campaign ROI, content performance, and website conversion. Optimize on outcomes, not assumptions.
13. Team Leadership
Manage the Digital Marketing Manager from day one. Set direction, develop the person, and grow the team as the business scales.
Your First 90 Days
Weeks 1–2: Immerse in Zenara's products, customers, and competitive landscape. Review current marketing materials, meet your direct report, and conduct customer interviews. Establish how you'll run the function.
Month 1: Develop the core positioning and messaging framework. Create initial sales enablement materials. Start the content calendar and define themes. Design the first demand-generation campaign. Set the operating rhythm with your direct report.
Months 2–3: Launch the first batch of content and updated website copy. Run the first demand-gen campaign and measure it. Stand up measurement frameworks for content and campaign effectiveness. Begin regular competitive tracking, PR groundwork, and event/conference planning.
Ongoing: Refine positioning on market feedback. Expand the content library. Support sales with targeted materials. Optimize campaigns on ROI. Build out PR, events, and retention motions, and grow the marketing team as the company scales.
Values & Vibe (Who You Are)
You see marketing as fundamentally about clarity, conversion, and demand generation — not creativity for its own sake. You excel at interpreting complex technical products and expressing them in terms that resonate with buyers, then building the programs that turn positioning into pipeline.
You find feature-over-outcome marketing inadequate. Your writing is geared toward buyers, not your own preferences. You know psychiatrists care less about "AI-powered LLMs" and more about reducing documentation time to increase patient interaction.
You have marketed to healthcare professionals and understand the dynamics of clinical buyers. You balance technical credibility with approachable messaging, and you've launched products in regulated sectors while navigating compliance. You're a strong writer — persuasive and succinct, not just grammatically correct. You measure your marketing and optimize on data, not opinions. And you know that in healthcare, offline channels (conferences, field partnerships, provider networks) matter as much as digital ones.
You lead by doing. You can set strategy and also build the deck, write the email, and run the campaign — and you can develop the people who will eventually do it with you.
What Success Looks Like
Requirements
Required
Strongly Preferred
Nice to Have
Schedule
Evening IST hours with 4–8 hours of daily overlap with US Pacific (9am–5pm PT). Propose a schedule that works for you — the priority is overlap and communication availability, not strict clock-in times.
Benefits
Germany
Spain
Portugal
Canada