Sales Director

TL;DR

Fast-growing measurement company looking for a driven seller to drive new business and expand relationships with agencies and brands. This role is ideal for a self-starter who thrives in a fast-paced environment, balancing hands-on sales execution with strategic client engagement.

Who we are

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.

Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability."

Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, an Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

We have a NYC office and a London WeWork, but operates as a remote-friendly company with flexible work options.

How we work

We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.

We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.

Position overview

This position reports to the SVP of Sales and plays a key role in driving new business and expanding relationships with agencies and brands. Your day-to-day will include pitching Adelaide’s solutions, collaborating with internal teams to solve client challenges, engaging with agency and brand decision-makers, and managing opportunities in our CRM. You’ll lead pitch conversations, support pilot programs, build relationships across the buy and sell side, and contribute to Adelaide’s presence in key markets. You’ll help grow Adelaide’s presence in your region and collaborate closely with colleagues across our New York, Chicago, and London offices.

This is a remote role with regional requirements; candidates must reside in the New York Tri-State Area to support in-market meetings and client engagement. 

The scope and level of responsibility will be calibrated based on experience, with opportunities to take on increasing autonomy and strategic impact over time.

This role offers a competitive compensation package consisting of a base salary plus performance-based commission, with commission making up approximately 40% of total On-Target Earnings (OTE).

• Base Salary Range: $115,000 - $138,000
• OTE Range: $190,000 - $230,000

Final compensation will be calibrated based on experience and the level at which the candidate is hired.

What you'll learn

An important part of our culture is continuous learning and the open sharing of ideas. We offer:

• Access to a broad network of investors and advisors who can help you and your team succeed
• Mentorship from executives with decades of experience in AdTech and media
• Regular internal knowledge-sharing sessions
• An education budget to support ongoing professional growth and development

In this role you'll learn:

• The media quality ecosystem—including verification, MTA, MMM, and emerging attention-based measurement tools
• How digital media “pipes” work and influence media quality and performance
• Best practices for running a full pitch cycle with agencies, brands, publishers, and platforms
• Approaches for managing accounts from early prospecting through pilots and long-term partnerships
• Ways to partner cross-functionally to solve client challenges and support successful campaigns
• Techniques for representing Adelaide across the buy and sell side and engaging senior stakeholders
• How to spot market opportunities and contribute to commercial strategy
• Skills that drive ownership, adaptability, and resilience in a fast-moving environment

Core responsibilities

• Sell an innovative approach to rating and measuring media quality
• Build and deepen relationships with stakeholders across agency holding companies, major independents, and key brand partners
• Represent the company with platforms and publishers while advocating for the next generation of media quality measurement
• Lead pitch processes involving multiple stakeholders (publishers, agencies, brands)
• Collaborate cross-functionally to solve client challenges and deliver impactful solutions
• Manage opportunities and pipeline within our CRM (Hubspot)
• Engage in outreach to prospective and existing clients
• Participate in events and conversations that elevate Adelaide’s presence in the market
  
  

What you'll bring

• Bachelor’s degree 
• Several years of experience in adtech, media measurement, or digital media sales (generally 3–6+ years), with scope calibrated based on experience
• Ability to manage sales cycles from outreach through close
• Strong communication and relationship-building skills
• Comfort with prospecting, outreach, and client engagement
• Familiarity with media technologies, measurement tools, or analytics

What will set you apart

• Established relationships across agency holding companies or major independents
• Proven success driving revenue in a fast-paced environment
• Experience leading high-impact pitch conversations with multiple stakeholders
• Familiarity with verification, MTA, MMM, or related measurement tools
• Ability to identify market opportunities and contribute to commercial strategy
• Comfort representing a technical or measurement product externally
• Experience influencing stakeholders or improving sales processes

Benefits

Health & Wellness

• Medical, dental, and vision insurance
• Paid time off
• Parental leave
• Employee development & wellness stipend 
• Holiday break
• Volunteer time off

Financial & Compensation

• Competitive salary
• Performance-based quarterly bonus
• Stock options
• 401(k) retirement plan

Workplace & Equipment

• Remote-first environment
• New York office access
• Access to available WeWork spaces 

Equal Employment Opportunity (EEO) Statement

Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.