AFRY is an international engineering, design and advisory company with approximately 18,000 experts worldwide, delivering sustainable solutions for future generations.
In the Asia-Pacific region, AFRY supports clients across the energy and industrial sectors, helping them improve operational efficiency, flexibility, reliability and sustainability through engineering expertise, advanced automation and digital solutions.
As part of our continued business expansion, we are looking for a Sales Director – Smart Services & Solutions (APAC) to lead the development and growth of our advanced automation business across the region.
This position will be based in Bangkok, Thailand, or another AFRY location in Asia-Pacific, working closely with our global competence center in Finland and regional teams.
As Sales Director, you will take ownership of the regional business, including strategy development, business growth, sales performance, client relationships and organizational development. You will be part of the Smart Services & Solutions management team and report to the Director, Smart Services & Solutions, Thermal Finland.
Key Responsibilities:
Develop and execute the APAC business strategy and sales plan for Balance+, advanced automation and Smart Services & Solutions.
Identify new business opportunities and expand AFRY's presence across existing and emerging markets in Asia-Pacific.
Manage the full sales cycle, from opportunity identification and solution development to proposal preparation, contract negotiation and deal closure.
Achieve order intake, sales margin and business growth targets while maintaining accurate sales forecasts and pipeline reporting.
Build and maintain long-term relationships with utilities, independent power producers (IPPs), pulp and paper mills, and other industrial clients.
Develop strategic partnerships with control system vendors, EPC contractors and local business partners.
Collaborate with AFRY's global competence center in Finland to develop technically and commercially competitive solutions.
Establish and grow the local organization and capabilities across APAC, including leading and coordinating regional sales and delivery resources.
Work closely with other AFRY business units across Asia-Pacific to develop integrated offerings and cross-selling opportunities.
Promote AFRY's broader technical services, including technical advisory, reliability, availability, maintainability and safety (RAMS), and digital solutions.
Represent AFRY at client meetings, technical seminars, conferences and industry events.
Provide market intelligence and customer insights to support continuous improvement and development of AFRY's services and solutions.
More than 10 years of experience in sales, business development or project leadership within power generation, process industries or industrial automation.
Proven track record in business development and commercial growth across Asia-Pacific, particularly Southeast Asia.
Established professional network among power producers, utilities and industrial clients in the region.
Strong technical understanding of power plants, boilers, steam and power systems, and industrial automation and control technologies, including Distributed Control Systems (DCS) and Advanced Process Control (APC).
Demonstrated ability to sell complex technical solutions and translate technical benefits into measurable business value, including operational efficiency, flexibility, reliability and plant availability.
Experience in selling technical solutions and services, managing large commercial opportunities, negotiating contracts and overseeing commercial agreements.
Good understanding of project economics, business profitability and commercial risk management.
Experience in regional market expansion, strategic partnership development and cross-functional collaboration.
Strong entrepreneurial mindset with a proactive, results-oriented approach and the ability to independently drive business growth.
Excellent communication, presentation, negotiation and stakeholder management skills.
Ability to engage effectively with technical stakeholders, plant management and senior executives.
Experience working in multicultural environments and collaborating with global virtual teams across different time zones.
Bachelor's or Master's degree in Energy Engineering, Automation, Mechanical Engineering or a related technical discipline is preferred.
Fluency in written and spoken English; proficiency in other regional languages is an advantage.
Willingness to travel extensively across Asia-Pacific and occasionally to Europe.
We offer the following to qualified candidates:
At AFRY, we engineer change in everything we do. Change happens when brave ideas come together. When we collaborate, innovate technology, and embrace challenging points of view. That’s how we're making future. We are actively looking for qualified candidates to join our inclusive and diverse teams across the globe. Join us in accelerating the transition towards a sustainable future.
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