Direct Response Copywriter (Women’s Health)

Copywriter (Women’s Health)

Eyeball Grabber Wanted: You’ve written ads that interrupted the scroll. Emails that earned the click. Landing pages that made the offer feel obvious. Video scripts that hooked fast and held attention. And sales copy that turned complicated product benefits into simple, human, persuasive messages. You know how to write with empathy, clarity, proof, and punch. You can take a clinical study, a customer insight, a product USP, or a messy brief and turn it into copy that feels easy to read and hard to ignore.

If that sounds like you, here’s your next big opportunity:

We want a Copywriter to help us write high-performing, conversion-focused copy across ads, emails, sales pages, social, video scripts, blogs, and more.

Small print here ⇒ We’re a women’s health supplement company. So if you can’t write in a way that makes women feel heard, understood, and safe enough to trust you… this isn’t the role for you. 

Still here? Okay then…

This job will give you ALL the feels:

We create clinically supported, natural solutions for some of the biggest health challenges women over 40 face today. And your words will help more women discover those solutions.

Your copy will help a menopausal woman understand her body better. Feel more confident in her choices. Take action. And maybe even change the way she thinks about her health, her future, and what’s possible for her.

If that excites you, you’ll find no better place to continue your copywriting career than here.

This job might be for you if you’ve got…

3–5 years of proven copywriting experience. When we look at your portfolio we’ll see a full-spectrum of ads, emails, landing pages, and sales pages that converted like a Kentucky Tent Revival. There’s no doubt about it… your copy SELLS!    

Direct response chops that make your words cut through the clutter. You know how to write hooks, leads, headlines, subject lines, bullets, offers, calls-to-action, and sales arguments that pull people in and keep them reading. If you can make a reader think, “Okay, I need to know where this is going,” we want to talk.

A Makepeace-like ability to turn product features into customer benefits. You don’t stop at “contains calcium, magnesium, boron, and vitamin D3.” You ask: Why does that matter? What does the customer already believe? What are they afraid of? What have they tried? What do they need to understand before this feels worth buying?

A brain that can find the story in the science. You dig through a database of clinical studies, spot the strongest marketing nuggets, and turn them into a compelling product story. You don’t just summarize research. You connect the ingredients, doses, mechanisms, and results in a way that is clear, accurate, persuasive, and easy for a real human to understand. Bonus points if you’ve done this in health, wellness, supplements, or women’s health.

A performance-driven approach to writing. You don’t treat copy like precious art carved into marble. You want to know what worked, what didn’t, and what to test next. CTR, CVR, CPA, open rate, click rate, rankings, traffic, revenue — these numbers don’t bruise your ego. They sharpen your instincts.

A full-funnel writing brain. You understand that a Meta ad, an email, a sales page, a video script, an organic post, and a blog all have different jobs. You can shift tone, format, pace, and depth depending on the channel, while keeping the message consistent and on-brand.

A strong understanding of hooks, angles, and offers. You know the difference between a headline that states a fact and a hook that creates momentum. You can find fresh angles in customer reviews, testimonials, research papers, competitor funnels, product details, and the quiet little objections most writers miss.

The ability to write both short and long. You can write a 12-word ad hook, a 90-character description, a PWAT-style email, a 6,000-word sales page, or a VSL-style script without losing the thread. You know when to be punchy, when to explain, when to agitate, and when to get out of the reader’s way.

A thick portfolio that shows you can sell. Show us copy that made people click, buy, book, watch, download, subscribe, or take the next step. And if you have results, bring them. We love results around here. We may even clap.

A detective’s eye for customer insight. Reviews. Surveys. Testimonials. Comments. Competitor pages. Sales calls. Clinical studies. You know the best copy rarely starts with a blank page. It starts with listening.

Experience writing SEO, AEO, or GEO content. You can write helpful, searchable content without sounding like you swallowed a keyword spreadsheet. You know how to answer real questions clearly, structure information well, and still make the copy feel warm, useful, and human.

A healthy respect for compliance, claims, and accuracy. We work in the health space, which means “sounds convincing” is not good enough. Your copy needs to be truthful, sourced, compliant, and trustworthy. You know how to make a strong point without wandering into forbidden-claim territory wearing a blindfold.

A detail-oriented editing brain. You catch typos, clunky transitions, unsupported claims, awkward phrasing, missing context, and sentences that sound like they were written by a robot with a vitamin deficiency.

The ability to use AI without letting AI use you. You’re comfortable using AI tools for research, ideation, outlining, variation, and speed. But you still bring the strategy, taste, judgment, empathy, and final polish. 

A collaborative, receptive attitude. You’ll work with marketers, designers, video editors, stakeholders, and other writers. You’ll get feedback. Sometimes a lot of it. You don’t need to defend every sentence like it’s a beloved family heirloom. You listen, revise, improve, and make the work better.

The organization to handle multiple projects without going feral. Ads, emails, blogs, scripts, landing pages, revisions, research, feedback, deadlines — you can keep things moving, communicate early, and let people know when something is blocked.

A genuine curiosity about the customer. You want to know what she’s worried about. What she’s tried. What she believes. What she secretly fears. What would make her feel relieved. What would make her trust us. That curiosity is what makes your copy feel like it was written for a person, not an avatar on someone’s Canva slide.

Ecommerce experience would be lovely. Supplement experience would be even lovelier. Women’s health experience might make us swoon. But the real must-haves are strong direct response fundamentals, excellent research ability, clean writing, emotional intelligence, and a hunger to get better.

Now, time to be honest: is this really you?

If you’re nodding your head and feeling that flutter of excitement, then we can’t wait to meet you.

But if you think copywriting is mostly “story telling” or “making things sound nice,” this probably isn’t the role for you.

• We need someone who can write with heart and strategy.
• Someone who can make complex health information feel simple.
• Someone who can take feedback without crying like a baby.
• Someone who can care about the customer and the conversion.
• Someone who can write a subject line in the morning, research a clinical study before lunch, polish a landing page in the afternoon, and still have the brainpower to ask, “Is this actually the strongest angle?”

If that sounds like you, you may have just found your people.

Other Qualities You’ll Need

At AlgaeCal, we’re going to insist that you have these 3 qualities:

• You’re humble — you put the team and others’ needs ahead of your own.
• You’re hungry — you want to learn more, improve your craft, and keep getting sharper.
• You’re people smart — in the sense that you’re a thoughtful, communicative, generous teammate.

The truth is, if you don’t have these qualities, you won’t last long at AlgaeCal.

So if you’re missing one of them, be honest. Save yourself a lot of headaches and skip to a job posting that is a better fit for you.

What Will You Earn?

We believe in rewarding top talent.

So let’s talk about salary once we’ve had the chance to get to know you better.

Rest assured, we’re generous and offer above-market pay for the right person. If you bring the skill, curiosity, work ethic, and copywriting talent, we’ll make sure the compensation reflects that.

You’ll also enjoy the following benefits:

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches if you work from our Vancouver office
• Incredible dog-friendly Yaletown office one block from SkyTrain
• Remote working is okay with us too

And above all, you’ll join a team that you’ll never want to leave

Culture is everything to us.

Yes, we work extremely hard to change as many people’s lives as possible.

But we know how to have fun, support each other, and reward ourselves too.

How To Apply

So, do you have what it takes to become the next member of Team AlgaeCal?

Job opportunities like this don’t come along often, and we’ve got a lot to offer our successful applicant.

So, to make sure our future Copywriter is the real deal, will be a great fit, and will thrive at AlgaeCal, we ask a little more than your run-of-the-mill job application.

If this sounds like a position for you, please respond to this advertisement with your resume, cover letter, and writing sample.

Please read carefully:

Write a cover letter addressing:

1. Why are you the best Copywriter for this role? Give quantifiable examples of related achievements.
2. Describe why you fit perfectly with our values. Read them here: https://drive.google.com/file/d/1deCCJZ6tiDiOSlr_W0UdCuM_V_ahzPBs/view
3. What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
4. What are the last three books you’ve read?
1. What do you do for fun?
2. Explain what you’re doing now for a job:
3. If you don’t have one, explain why.
4. If you have one, explain why you’re looking elsewhere.

Upload your cover letter and resume. Ensure that your cover letter and resume are saved and sent as one file.

5. Attach a piece of copy you’ve written.

This could be a sales page, landing page, email campaign, ad campaign, video script, blog post, or other relevant sample.

Please include the results it produced, if available. We love seeing real-world performance.

Yes, our hiring process is challenging, but it’s our way of selecting the best — and your way of ensuring your AlgaeCal teammates are tops.

Click the “Apply Now” button on this page and upload your cover letter, resume, and writing sample.

Note: Please include your cover letter WITH your resume in one document. Applications without a cover letter will not be read!

We are looking to hire as soon as we find the right person, so act quickly and you can expect a prompt response.