The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.
This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.
Key Responsibilities:
- Paid Media Campaign Execution (Hands-On)
- Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube
- Manage targeting, creative testing, budget allocation, and performance scaling
- Monitor daily performance metrics and make optimization adjustments
- Implement retargeting and nurture strategies to improve demo show rates
- Align paid traffic strategy with landing page performance
- SEO Strategy & Execution
- Conduct keyword research aligned with high-intent legal decision-makers
- Optimize landing pages, blogs, and service pages for search intent
- Improve on-page SEO (metadata, headers, internal linking, schema)
- Collaborate on content planning based on ranking and opportunity gaps
- Monitor rankings, organic traffic growth, and organic conversions
- Identify technical SEO issues and coordinate fixes with developers
- Web Design & Development (Performance-Focused)
- Oversee landing page design and website optimization for conversion
- Collaborate with developers and designers to implement CRO improvements
- Identify UX/UI friction points impacting demo bookings
- Recommend layout, messaging, and structural changes based on performance data
- Ensure website speed, mobile responsiveness, and technical health
- QA new pages and funnels before launch
- Support integration of tracking tools, pixels, CRM forms, and automation workflows
- Maintain alignment between brand messaging, SEO structure, and paid campaign objectives
- *This role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements.
- Funnel & KPI Management
- Track and report on:
- Cost per lead
- Cost per booked demo
- Cost per completed demo
- Cost per acquisition (CPA)
- Customer acquisition cost (CAC)
- Organic traffic growth
- Organic conversion rates
- Landing page conversion rates
- *Identify drop-offs across paid and organic funnels and recommend optimization strategies.
- *Maintain structured weekly reporting tied directly to revenue impact.
- Vendor Coordination
- Work alongside paid media, SEO, and development vendors
- Monitor deliverables and performance benchmarks
- Escalate underperformance and recommend corrective actions
- Ensure vendor execution aligns with revenue goals
- Revenue & Sales Alignment
- Collaborate with SDRs and Sales teams to monitor lead quality
- Adjust targeting, messaging, and keyword strategy based on close-rate feedback
- Ensure clean attribution tracking from marketing to closed revenue
- Testing & Optimization
- Run structured A/B tests across ads, landing pages, and messaging
- Document results and scale winning strategies
- Continuously improve conversion rates while reducing CAC
Requirements
- 2–4 years experience in performance marketing (paid + organic)
- Hands-on experience building campaigns inside Meta and Google Ads
- Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)
- Strong understanding of conversion rate optimization principles
- Experience collaborating with web developers and designers
- Understanding of landing page architecture and funnel psychology
- Strong reporting and analytical discipline
- Comfortable working in a remote, KPI-driven environment
Preferred:
- Experience working with a staffing company, recruiting agency, or talent marketplace
- Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models)
System and Work Setup Requirements:
- A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
- Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
- Headset/earphone with noise cancellation and webcam at 720p or higher resolution
- A designated, quiet, and well-organized workspace free from distractions to facilitate focused work
Benefits
- Permanent remote work setup
- Competitive starting rate paid in USD
- Internet Allowance
- HMO insurance (PH)
- Paid US holidays
- Paid Vacation and Sick Leaves
Australia
United Kingdom