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Lead and optimize Salesforce CRM across Sales, Marketing, Customer Service, and AI-enabled automation initiatives to improve customer experience, data quality, and business efficiency.

Company Details
Cole-Parmer India is a global provider of laboratory, industrial, and scientific products and solutions. The company supports customers across research, healthcare, manufacturing, and industrial sectors with a strong focus on innovation and operational excellence.

Requirements

5+ years of hands-on Salesforce experience in CRM Manager, Product Owner, or Senior Administrator roles
Strong expertise in Salesforce Sales Cloud and Service Cloud
Experience with Marketing Cloud is preferred
Experience implementing AI-enabled CRM capabilities like Einstein, predictive analytics, and automation tools
Strong understanding of CRM data governance, architecture, and integrations
Experience working with ERP systems, APIs, middleware, and enterprise data ecosystems
Proven experience supporting Marketing, Sales, Customer Service, and Analytics teams
Experience managing CRM data quality, workflows, and automation
Salesforce Administrator certification is mandatory
Strong stakeholder management and cross-functional collaboration skills
Experience leading or mentoring CRM administrators or analysts
Bachelor’s Degree in Business, Information Systems, Computer Science, Data Science, or related field
Experience implementing AI-enabled CRM features (e.g., Einstein, predictive analytics, recommendation
engines, automation tools and lightening web components).

Responsibilities

Own and manage Salesforce CRM across Sales, Marketing, Customer Service, and Analytics teams
Define CRM roadmap, priorities, and platform strategy aligned with business goals
Lead Salesforce administration, automation, integrations, and platform optimization
Drive CRM data governance, quality standards, and validation processes
Partner with Data and Technology teams for enterprise integrations and AI initiatives
Improve workflows, reporting, dashboards, and business processes within Salesforce
Support lead lifecycle management, customer segmentation, and campaign execution
Enable AI-driven insights, forecasting, personalization, and automation capabilities
Drive user adoption through training, enablement, and change management
Manage Salesforce releases, enhancements, and platform performance
Collaborate with external vendors and internal stakeholders for CRM initiatives

Job Details
Remote option available; candidates based in Mumbai preferred.

Interview Process