Sales Manager, B2C

At Colibri Group, culture is at the heart of everything we do. Our values Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve.
Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. This role supports our consumer sales organization, helping ensure prospective learners receive a consistent, high quality sales experience while our frontline teams have the coaching, tools, processes, and support they need to perform at their best.
Come Build What’s Next
We’re looking for a Sales Manager, B2C to lead, coach, and support a nationally distributed team of frontline consumer sales professionals across our real estate education brands.
First and foremost, this is a coaching and people leadership role. You will work with an experienced and highly tenured sales team, helping strong performers continue to grow while identifying opportunities to improve conversion, customer conversations, productivity, and overall sales performance.
You will also play an important role in the day-to-day operation of the business. Our teams work across multiple time zones, nine brands, several systems, and four different point-of-sale platforms. The right person will be comfortable learning quickly, removing roadblocks, using data to understand what is happening within the business, and helping the team navigate a complex environment.
We are not looking for someone to come in and change everything that already works. We are looking for a thoughtful, hands-on leader who can build trust, strengthen performance, and help an established team reach the next level without micromanaging them.
What You’ll Do
Lead, coach, and develop a nationally distributed B2C sales team of approximately 12 to 20 professionals through regular one-on-ones, call coaching, performance conversations, and individualized development
Track daily, weekly, monthly, and quarterly performance across revenue, conversion, inbound and outbound activity, productivity, and other key sales measures, using those insights to guide coaching and action
Listen to customer conversations, identify patterns and opportunities, and provide practical feedback that helps experienced sales professionals improve their performance
Support the day-to-day execution of teams working across multiple time zones, helping remove operational or system roadblocks and ensuring the team has the support and coverage needed to serve customers effectively
Reinforce strong CRM and sales process discipline while learning and navigating HubSpot, multiple point-of-sale systems, reporting tools, and processes across several brands
Partner closely with Sales Leadership, Marketing, Finance, HR, Talent Acquisition, Operations, Systems, and Site Leadership on hiring, onboarding, workforce planning, reporting, process improvements, and broader business priorities
What You’ll Bring
4+ years of experience in B2C sales, inside sales, contact center sales, enrollment sales, or another consumer sales environment, including direct experience leading frontline sales professionals
A strong coaching mindset with demonstrated success developing sales talent, improving performance, and creating accountability without relying on a micromanagement approach
Direct experience owning measurable team outcomes such as revenue, conversion, sales activity, productivity, or other performance goals
Strong comfort with sales technology and CRM platforms such as HubSpot, Salesforce, or comparable systems, along with the ability to learn new tools and processes quickly
Experience using sales reports, performance data, call insights, and customer behavior to identify trends, communicate recommendations, and improve team execution
Comfort leading a nationally distributed team across multiple time zones and the flexibility to support a consumer sales environment that may occasionally require availability outside traditional business hours
Tools, Platforms, and Methodologies You May Use
Experience with every tool or platform below is not required. We are most interested in your ability to learn quickly, use technology confidently, and turn sales data and customer conversations into meaningful coaching and better performance.
HubSpot, Salesforce, or comparable CRM platforms
Sales reporting, dashboarding, conversion analysis, and performance measurement tools
Call recording, conversation intelligence, and quality assurance platforms
Multiple point-of-sale systems and sales technology environments
AI, automation, workforce planning, and productivity tools that support sales coaching, reporting, and operational efficiency
Why You’ll Love Working Here
Take meaningful ownership of a nationally distributed frontline sales team and have a direct impact on how the team performs and develops
Coach an experienced group of sales professionals and help strong, tenured team members continue growing without disrupting what already works
Work across sales performance, conversion, customer experience, coaching, technology, and operational improvement
Build broad exposure across multiple education brands, systems, customer groups, and business partners
Partner closely with leaders across Sales, Marketing, Finance, HR, Operations, and Systems while bringing your own judgment and leadership to highly visible work
We Encourage You to Apply
You may not check every preferred box, and that is okay!
Candidates may come from B2C or inside sales leadership, enrollment or admissions sales, contact center sales, consumer services, professional education, or other consumer-facing sales environments where they have been accountable for developing people and delivering measurable results.
HubSpot experience is preferred, but experience with Salesforce or another comparable CRM can translate well.
This role does require recent experience directly leading or coaching frontline sales professionals. If your background has primarily focused on sales operations, CRM administration, analytics, reporting, or enablement without hands-on responsibility for developing a sales team and influencing its performance, this may not be the right opportunity.
Because our sales teams operate nationally across multiple time zones, this role also requires flexibility. Consumer sales activity does not always fit neatly within traditional business hours, and there may be times when the team needs leadership support during evenings, weekends, or other high-demand periods.
If you enjoy developing people, digging into the numbers to understand what is happening, helping experienced sellers get even better, and jumping in when your team needs you, we would love to hear from you.
What You Can Expect From Our Hiring Process
We want our interview process to give you a clear picture of the role, the team, and what it’s like to work at Colibri while giving us the opportunity to understand your experience, leadership style, and what you’re looking for next.
While the exact process may vary slightly, you can generally expect:
Recruiter Conversation
An introductory conversation with a member of our Talent Acquisition team to learn more about your experience, career goals, and interest in Colibri. We’ll also share more about the role, team, compensation, and what to expect throughout the process.
Hiring Manager Conversation
A deeper conversation focused on your career experience, sales leadership, coaching approach, performance ownership, and how you have supported teams through growth, challenges, and change.
Team and/or Leadership Interviews
You may meet with additional leaders or cross-functional partners to explore the skills and experiences most relevant to the position and learn more about how the team works together.
Final Conversation and Decision
Depending on the interview team, there may be a final conversation with an additional leader or stakeholder. Our Talent Acquisition team will keep you informed about next steps and timing throughout the process.
Our goal is to make the experience thoughtful, respectful, and transparent. We encourage you to ask questions throughout the process. We’re evaluating the opportunity together.
Our Commitment to Inclusion
Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.