France Sales Executive

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

We are looking for a passionate Sales Manager to play a key role in growing Cricut sales in France.

Responsibilities:
Successfully establish retail and online relationships to grow the business. The primary responsibility will be ambitious growth in sales and awareness, coupled with tight forecasting and pricing management. This will require top-class business development, account management, and exceptional interpersonal skills.

Success is measured in achieving/exceeding targets for revenue, new account acquisition & growth, profitability and increasing Cricut brand awareness.

Sales Strategy:

• Develop and implement targeted sales strategies to drive sales growth
• Lead sales plan and follow-up execution with key accounts in stores and online
• Identify new and relevant business and marketing opportunities
• Monitor and analyze performance metrics and suggest action plans
• Organize and lead periodical accounts reviews
• Identify and drive operational improvement toward service excellence
• Maintain and develop a close long lasting relationship with partners
• Work closely with marketing teams to align strategies on Brand,

Negotiations And Closing:

• Lead negotiations with partners and ensure mutually beneficial agreements are reached.
• Drive the sales process from first contact to closing and meet or exceed sales goals.

Understanding The Market:

• Stay informed about trends, industry events, and developments in the craft and technology sectors.
• Demonstrate a deep understanding of the unique needs and challenges faced by partners in this dynamic market.

Product Knowledge:

• Deeply understand Cricut products and how they fit the creative needs of your customers.
• Effectively communicate the features and benefits of Cricut products to potential partners.

Cross-Functional Collaboration:

• Work seamlessly with internal teams, including marketing and sales support, to ensure partner needs are met and a best-in-class customer experience

Qualifications

• Bachelor's degree in business administration, marketing, or related field.
• Minimal 5-10 years of sales experience in the crafting, creative or consumer electronic market.
• Proven experience in B2C and/or B2B sales.
• Excellent negotiation, communication, and presentation skills.
• Ability to work independently and as part of a collaborative team.
• Excellent financial acumen, professional organization skills, and time management skills.
• Must possess ‘can do’ attitude and a willingness to work hard and be part of a small, dynamic, and energetic team.
• Marketing-savvy to help resellers create this new market (in partnership with the France marketing team)
• Energetic, self-starter. Gets stuff done without being a jerk. Is a player, not a victim. Acts like an owner.
• Affinity with craft and / or other creative hobbies is a plus
• This position is home based in France (preferably in the Paris area).

Additional Information

A Quick Note Before You Apply…

Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia.

You set high standards—especially for yourself.
You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely.

You collaborate like a pro.
You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.