Senior Digital Marketing Manager (Plumbing & Water Treatment)

Position: Senior Digital Marketing Manager

Salary: up to $2,500 NZD

Working Hours & Conditions: To follow

Holidays: To follow

ABOUT THE COMPANY: 

The company has been providing trusted water filtration, water treatment, and plumbing solutions across New Zealand since 1994. Serving both residential and commercial customers, the company is committed to quality workmanship, reliable service, and customer satisfaction. With a nationwide network of specialists and a strong focus on practical, long-term solutions, the company helps customers enjoy cleaner water and dependable plumbing services.

ROLE OVERVIEW:

The Group Marketing & Digital Growth Manager leads digital lead generation and marketing operations across the company Head Office and Licensee network. The role is responsible for driving qualified leads, managing e-commerce sales, and building automated conversion funnels to grow the business across retail plumbing and water specialist services. The position reports directly to executive leadership within the Group Marketing division.

RESPONSIBILITIES:

Marketing Strategy & Campaign Management

• Develop and implement marketing strategies that support Aqua Group's growth objectives.
• Plan and manage marketing calendars, campaigns, budgets, and performance targets.
• Research customer needs, competitors, and market opportunities to identify new ways to attract and retain customers.
• Maintain consistent branding and messaging across Head Office and Licensee marketing activities.
• Manage campaign delivery from initial concept through launch, optimisation, and reporting.

Digital Advertising & Lead Generation

• Plan, launch, and optimise Google Ads and Meta Ads campaigns across Facebook and Instagram.
• Develop targeted campaigns that generate qualified enquiries and support customer acquisition.
• Monitor campaign performance, budgets, cost per lead, conversion rates, and overall return on marketing spend.
• Improve landing pages, enquiry forms, website journeys, and booking pathways to increase conversions.
• Work with sales and customer service teams to ensure leads are followed up promptly and effectively.
• Use analytics and testing to identify what's working and continuously improve results.

GoHighLevel (GHL) & Marketing Automation

• Take ownership of Aqua's GoHighLevel platform across Head Office and Licensees.
• Manage CRM records, customer segmentation, sales pipelines, and lead assignment.
• Build and optimise funnels, landing pages, forms, calendars, and booking processes.
• Set up and maintain automated email and SMS campaigns, customer follow-ups, reminders, and reactivation workflows.
• Monitor integrations, campaign tracking, reporting dashboards, and automation performance.
• Troubleshoot platform issues, maintain data quality, and help team members use the system effectively.

Shopify & E-commerce Management

• Manage day-to-day Shopify store operations, including products, collections, pricing, content, and promotions.
• Maintain accurate product information and a consistent brand experience.
• Create and optimise campaign pages, customer journeys, and promotional offers.
• Monitor store performance and identify opportunities to improve conversion rates and online sales.
• Manage relevant apps and integrations and coordinate technical improvements when needed.

Content, Brand & Multi-Channel Marketing

• Manage website content, SEO, local search visibility, and Google Business Profiles.
• Coordinate social media, email marketing, newsletters, and customer retention campaigns.
• Create or coordinate marketing content, including copy, graphics, photography, videos, testimonials, and case studies.
• Develop branded marketing materials for digital and traditional channels.
• Support partnerships, referral programmes, promotions, events, and online reputation management.

Licensee Support & Performance Reporting

• Coordinate national marketing campaigns while helping Licensees adapt activities to their local markets.
• Provide approved marketing materials, campaign resources, and practical guidance.
• Collaborate with internal teams to align campaigns with business priorities and service capacity.
• Track and report marketing performance across the group, identifying opportunities for improvement.
• Recommend practical ways to improve lead quality, conversion, customer retention, and marketing efficiency.

Requirements

QUALIFICATIONS:

• At least 4–6 years of performance marketing experience supported by documented case studies proving direct impact on CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and conversion rates. 
• Deep, hands-on mastery in setting up and configuring GHL (GoHighLevel) accounts, multi-location CRMs (Customer Relationship Management), landing page funnels, automated SMS (Short Message Service)/email workflows, and custom pipeline attribution. 
• Direct, non-agency execution experience setting up, optimizing, and scaling Google Search/Display and Meta (Facebook/Instagram) paid campaigns. 
• Practical administration of Shopify storefronts, product catalogs, collections, promotional discount engines, and third-party apps.