Website and Digital Optimization Specialist

About the Role
We are seeking a Website & Digital Optimisation Specialist to maintain, improve, and optimise digital experiences that drive engagement, enquiries, and conversions. This hands-on role focuses on website management, conversion optimisation, SEO/GEO, analytics, and continuous digital improvement, with a particular focus on foster care recruitment journeys and campaign landing pages.
You will play a key role in enhancing website performance, improving user journeys, and using data-driven insights to deliver measurable digital outcomes. Working closely with the Marketing & Engagement team, you will manage WordPress websites, optimise landing pages, resolve technical issues, support digital campaigns, and ensure websites remain accessible, high-performing, and aligned with brand standards.
About the Client
You will be working with a purpose-driven organisation dedicated to creating positive outcomes for children, young people, and families. This established community-focused organisation delivers impactful services and is committed to building safe, inclusive, and accessible experiences for the people it supports.
Ideal Profile
Digital & Website Experience
Proven experience managing and updating websites using WordPress.
Experience creating, maintaining, and optimising landing pages for improved engagement and conversion.
Strong knowledge of WordPress plugins, updates, troubleshooting, and website governance.
Experience resolving website technical issues and supporting integrations with digital platforms.
SEO, GEO & Digital Performance
Experience implementing on-page and technical SEO improvements.
Understanding of Generative Engine Optimisation (GEO), AI search behaviour, structured content, and schema.
Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
Understanding of website performance optimisation, Core Web Vitals, and digital accessibility standards.
Analytics & Optimisation
Hands-on experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
Experience analysing website performance, user behaviour, conversion funnels, and enquiry pathways.
Familiarity with user behaviour tools such as Hotjar, Microsoft Clarity, or similar platforms.
Experience supporting A/B testing and conversion rate optimisation initiatives.
Technical Skills & Attributes
Working knowledge of HTML and CSS.
Strong understanding of UX, accessibility, and WCAG principles.
Excellent attention to detail with strong quality assurance skills.
Strong analytical and problem-solving abilities.
Highly organised with the ability to manage competing priorities and deadlines.
Curious, proactive, and adaptable with a passion for improving digital experiences.
Comfortable working independently while collaborating with marketing teams, developers, agencies, and stakeholders.
Data-driven approach with a focus on measurable outcomes and continuous improvement.
Responsibilities
Website Management
Build and publish website pages and campaign landing pages in WordPress, with a focus on improving recruitment journeys.
Update approved website content, imagery, and digital resources.
Publish campaign updates while ensuring landing pages align with campaign goals and messaging.
Maintain website navigation, menus, page structures, redirects, links, and content hierarchy.
Ensure website content remains accurate, accessible, consistent, and aligned with approved brand standards.
Test website updates, forms, plugins, and functionality before publishing.
Manage WordPress plugins, including updates, compatibility checks, troubleshooting, and recommendations.
Support website governance through page ownership, review cycles, and consistency across digital platforms.
Website Optimisation
Improve website usability, accessibility, and overall user experience.
Optimise campaign landing pages to increase enquiry conversion rates and support marketing performance.
Analyse website journeys and identify opportunities to improve engagement and conversions.
Improve page speed, technical performance, and Core Web Vitals.
Manage and resolve website development issues, collaborating with developers, agencies, IT teams, and vendors when required.
Implement and test new website functionality, including forms, tracking, plugins, and automated notifications.
Support website integrations with marketing and enquiry capture systems.
SEO/GEO
Implement technical and on-page SEO improvements across websites.
Support GEO initiatives to improve website visibility across AI-powered search tools.
Maintain website sitemaps, information architecture, and content structures to support SEO and user experience.
Manage XML sitemaps through Google Search Console.
Optimise page titles, metadata, headings, structured content, schema, and FAQs where appropriate.
Improve internal linking strategies and resolve technical SEO issues.
Monitor search performance, rankings, trends, and emerging AI search behaviours.
Analytics & User Insights
Set up and maintain Google Analytics 4 reporting.
Configure events, goals, and conversion tracking through Google Tag Manager and related tools.
Monitor enquiry journeys, form completion rates, drop-offs, and conversion pathways.
Analyse heatmaps, session recordings, and user behaviour insights.
Develop website performance reports, campaign landing page reports, SEO updates, and dashboards.
Translate data insights into recommendations and prioritised optimisation activities.
Track website traffic, accessibility, SEO performance, enquiries, and conversion metrics.
Continuous Improvement
Conduct regular website audits, quality checks, and optimisation reviews.
Identify opportunities to enhance digital experiences and user journeys.
Implement improvements based on analytics, user behaviour, and performance data.
Support experimentation, A/B testing, and conversion optimisation activities.
Maintain awareness of privacy, consent, cookies, tracking, and data collection requirements.
Stakeholder Collaboration
Partner with Marketing & Engagement teams to support website priorities, campaigns, and optimisation initiatives.
Collaborate with internal teams and subject matter experts to maintain accurate and relevant website content.
Work with external developers, agencies, IT teams, and vendors to deliver technical improvements.
Support a child-safe, inclusive, and purpose-led digital experience that builds trust with prospective foster carers.
How we take care of our team
💰 Get paid in Australian Dollars
🏥 Medical insurance from day one for you + spouse (or parents if unmarried)
🩺 Generous OPD coverage from doctor visits to all your medical needs
🏡 Home office setup allowance to build your ideal workspace
🌐 Internet allowance to keep you connected
💪 Gym & wellness allowance to stay fit and balanced
🎉 Work hard, play hard – regular team events & engagement activities
🧠 Diji Assist – Mental health & counseling support when you need it
📚 We invest in you – reimbursement for industry certifications
🗣️ Open-door culture – your ideas and feedback always matter
🌍 Flexible work – home or office, wherever you do your best work
🏆 Rewards & recognition that actually recognize you
🥳 Great christmas & financial year-end parties to unwind with your loved ones