Director of Marketing

What is the purpose of this role?

The Director of Marketing will lead DOOR's marketing organization and drive the strategy that fuels the company's next stage of growth. This is a revenue-accountable leadership role responsible for building marketing programs that generate qualified pipeline, accelerate sales, improve conversion, and create long-term growth assets that reduce customer acquisition costs over time.

DOOR has built a strong foundation, including an established brand, active demand generation programs, a growing product portfolio, external agency support, and an experienced internal marketing team. This role is responsible for building upon that foundation by shaping how DOOR goes to market, strengthening the company's position within the emerging Building Intelligence category, and developing a modern, AI-enabled marketing organization that delivers measurable business results.

What is the role?

Reporting directly to the CEO, the Director of Marketing will oversee all aspects of DOOR's marketing function, including product marketing, demand generation, brand strategy, content, website management, communications, sales enablement, lifecycle marketing, and events.

Working closely with executive leadership, this role partners cross-functionally with Revenue, Product, Technology, RevOps, Finance, Legal, and Investor Relations to align marketing strategy with company objectives. The ideal leader is equally comfortable analyzing pipeline performance, developing compelling product positioning, managing agency relationships, coaching and developing a high-performing team, and ensuring marketing content and messaging meet the highest standards before reaching the market. This role requires a strategic, data-driven leader who can balance executive-level planning with hands-on execution while leveraging AI to improve marketing effectiveness and operational efficiency.

Who is DOOR?

DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in-unit automation to building-wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market.

We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.

AI at DOOR

AI is part of how DOOR’s marketing team operates day to day. Current workflows span content development, SEO and AEO, research, analysis, reporting, and process automation, with human review and editorial standards built in.

We are looking for a leader who is meaningfully ahead of the curve. This person will own the marketing AI roadmap, strengthen existing workflows, identify new opportunities for automation and leverage, and raise the AI fluency of the entire team. 

What will you do?

Product Marketing

• Own positioning, messaging, go-to-market strategy, and launch planning for new products, capabilities, integrations, and commercial offerings. 
• Translate complex hardware, software, Smart Home, IoT, and building-operations capabilities into clear commercial value for owners, operators, property teams, and channel partners.
• Build complete launch motions that align Product, Revenue, Enablement, Communications, Web, Content, and Events.
• Maintain competitive intelligence across DOOR’s core markets and translate insights into battlecards, playbooks, and objection handling.
• Lead win/loss and closed-lost analysis in partnership with Revenue and RevOps to sharpen messaging and identify opportunities to expand deal value.

Demand Generation and Paid Media

• Own DOOR’s demand generation strategy, paid media budget, performance targets, and channel mix.
• Lead the external growth agency responsible for campaign execution, holding the partnership accountable to strategy, scope, budget, testing discipline, and measurable outcomes.
• Partner with Sales and RevOps on lead quality, attribution, routing, follow-up, and conversion across the funnel.
• Maintain accurate executive-level reporting across spend, qualified leads, opportunities, pipeline, CAC, and closed revenue.

Organic Growth, SEO, AEO, and Content

• Scale SEO and AEO into a compounding source of qualified organic pipeline.
• Prioritize high-intent content, including competitive comparison pages, segment pages, product category pages, integration pages, and bottom-of-funnel resources.  Measure the program by qualified traffic, conversion, and organic-sourced pipeline.
• Lead an AI-assisted content engine that increases production velocity while preserving human review, technical accuracy, and brand differentiation.
• Strengthen DOOR’s visibility across traditional search, AI Overviews, and emerging AI-driven discovery platforms.

Website and Conversion Optimization

• Own DOOR.com as a strategic growth and conversion asset, including messaging, information architecture, landing page strategy, and conversion paths.
• Partner with Product, Design, and Technology teams to ensure the website accurately reflects DOOR’s products, platform, and Building Intelligence narrative.
• Maintain clean measurement for form submissions, conversion rates, lead quality, and downstream pipeline.

Sales Enablement

• Lead the sales enablement function in close partnership with Revenue, RevOps, and Product.
• Oversee pitch decks, product materials, competitive playbooks, demo scripts, talk tracks, training, and objection-handling tools.
• Build a disciplined feedback loop between Sales, Product,  and Marketing so market messaging reflects what helps win and expand deals.
• Measure success through adoption, rep productivity, conversion, and closed-won performance.

Brand, Communications, and Thought Leadership

• Steward and strengthen DOOR’s established brand across every customer, employee, partner, and market-facing touchpoint.
• Maintain consistency in voice, visual identity, messaging hierarchy, product naming, and company narrative as the portfolio grows.
• Lead corporate communications, executive communications, social media, earned media, and thought leadership.
• Maintain close coordination with Legal and Investor Relations on public claims, press releases, financial communications, and other externally sensitive materials.

Lifecycle and Database Marketing

• Own lifecycle and database marketing strategies that convert existing interest into qualified pipeline.
• Partner with RevOps and Revenue to maintain database health, segmentation, nurture logic, and reporting integrity.
• Develop structured nurture and reactivation programs for dormant, unqualified, and previously engaged leads.
• Establish clear accountability between Marketing and Revenue for re-engagement, qualification, and progression.

Events and Experiential Marketing

• Set the strategy for industry conferences, executive events, customer experiences, and field marketing.
• Own event selection, objectives, budgets, messaging, sponsorship strategy, lead-capture plans, and post-event measurement.
• Improve DOOR’s live product and demo experience in partnership with Product so it reflects the company’s Building Intelligence positioning.

Team Leadership and Marketing Operations

• Lead, develop, and retain a small, multi-disciplinary marketing team across content, brand, enablement, and analytics.
• Build an operating cadence that creates focus, accountability, and visibility, and manage competing requests against business impact and capacity.
• Own the marketing budget and communicate investment decisions through clear business cases and funnel economics.

AI Strategy and Enablement

• Own and continually evolve DOOR’s marketing AI roadmap.
• Evaluate and operationalize AI across content, research, analysis, reporting, creative development, and workflow automation, with quality controls, brand standards, and approval processes intact.
• Build repeatable systems rather than one-off individual shortcuts, documented so they outlast any single team member.
• Coach the team on effective prompting, workflow design, validation, and responsible AI use, and set standards for when AI should lead and when human expertise must.
• Measure the effect of AI through production speed, quality, team capacity, adoption, and business impact.
  
  

What do you bring to DOOR?

• 8 to 12 years of progressive B2B marketing experience, including at least 3 years leading people, agencies, budgets, and cross-functional programs.
• Required product marketing experience, including positioning, messaging, go-to-market planning, product launches, and competitive intelligence.
• Proven experience managing an external agency against measurable business outcomes, with the ability to challenge strategy, assess performance, and hold partners accountable.
• Direct experience partnering with a Product and Sales organization, with shared accountability for pipeline creation, conversion, and revenue performance.
• Deep, hands-on AI fluency, including the ability to demonstrate an actual AI-enabled workflow you have designed, implemented, or materially improved.
• Strong command of funnel performance, attribution, CAC, conversion, pipeline economics, and CRM reporting.
• Experience developing executive-ready performance reporting and presenting to senior leaders.
• Strong understanding of SEO, AEO, paid media, website conversion, content strategy, lifecycle marketing, and marketing operations.
• Exceptional writing and editing skills, with the judgment to serve as the final reviewer for high-visibility customer, executive, press, and market-facing communications.
• The ability to move between strategic leadership and hands-on execution without losing effectiveness in either.

Preferred Experience

• Experience in a product-driven organization with a focus on B2B hardware and/or SaaS.
• Experience operating within a publicly traded company or working through Legal and Investor Relations review processes.
• Familiarity with Salesforce, Webflow, Gong, GA4, Sigma, Looker, Customer.io, or comparable platforms.
• Experience marketing to multifamily, student housing, commercial real estate, or adjacent property sectors.

DOOR understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.

What is required (travel & physical requirements)?

• Occasional travel expected, approximately once per quarter
• Preferred candidates will be based in the St. Louis area and work a hybrid schedule of three days per week in our corporate office and two days remotely. Remote work may be considered for exceptional candidates.

What does DOOR bring to the table?

We are reimagining what a supportive workplace looks like, from the inside out. To ensure every team member feels valued, we provide competitive compensation packages that reflect your skills and contributions. We offer a comprehensive suite of benefits such as employer-sponsored health, dental, vision and life options, and generous PTO, and an all-of-you, inclusive approach to benefits:

• Parental Leave
  DOOR provides company-supported parental leave for both primary and non-primary caregivers, along with tiered return-to-work options to support a smooth transition back to the workplace.
• Flexible Time Off
  We offer a flexible time off policy to ensure employees have the opportunity to rest, recharge, and maintain well-being—so they can bring their best selves to work.
• Flexible Working Days
  We support flexible work schedules, empowering employees to structure their workday in a way that best fits their personal and professional lives.
• Comprehensive Health Coverage
  We offer medical, dental, and vision plans with multiple coverage tiers, including the option to enroll domestic partners. Healthcare and flexible spending accounts (FSAs) are available, with employer contributions to help offset costs.
• Life & AD&D Insurance
  DOOR provides employer-paid basic life and accidental death & dismemberment (AD&D) insurance, with the option to purchase additional supplemental coverage.
• Disability Benefits
  We sponsor both short-term and long-term disability coverage, offering financial protection in the event of an illness or injury that prevents you from working.
• Retirement Planning
  Employees are eligible to enroll in a 401(k) Retirement Plan through Vanguard, with flexible contribution options to support long-term financial goals.
• DOOR Equipment Setup!
  Employees get a full setup of hardware from our home line of products as well as FREE monitoring!

Joining us means:

• Having teammates all over the world in the US, Argentina, Spain and Romania.
• Collaborating in a fast-paced environment where you can apply what you have learned in new challenges, and, more importantly, grow your career.
• Being encouraged to invent and innovate within your role and working in a company where calculated risk-taking is highly encouraged and thinking outside the box is a must.

We embrace diversity and strive to create an inclusive environment for all.

Attention Job Seekers: Beware of job scams!

Job scams are on the rise, and you should take steps to protect yourself in your job search. Here are some guidelines to help you stay safe if you are applying for a job with Latch or DOOR:

• Communications from Latch or DOOR will always come from @latch.com or @door.com. Do not accept a job interview invitation with Latch or DOOR from anyone who does not contact you through an email that comes from @latch.com or @door.com.
• Latch never interviews candidates via Skype or in writing where you do not see the interviewer. All of our interviews happen either by video or in person.
• We  will never offer you a job based on a single conversation with someone claiming to be from our People organization. In all of our job interviews, you will always speak, by video or in person, with the hiring manager for the position.
• Do not share your sensitive personal information with anyone who purports to offer you a job at Latch or DOOR unless you verified that the offer is from Latch or DOOR (check email senders addresses). We will never ask you for your bank account information or your mother’s maiden name during the interview process.
• We will never ask you to purchase any equipment with a promise that we will reimburse you after you begin working for us.
• If you believe you were a victim of a job scam, you may report it to the FBI: https://www.ic3.gov/.