Ad Operations Specialist

RESPONSIBILITIES
Campaign Trafficking & Execution ● Traffic direct-sold campaigns in Google Ad Manager (GAM) and social campaigns across Meta and Pinterest. ● Set up line items, ad units, and targeting parameters per campaign specs and insertion orders. ● Review media plans to ensure alignment with inventory requirements and client deliverables. ● Capture and document campaign launch screenshots in a timely manner. ● Support campaign launches across GAM, Facebook, Pinterest, Instagram, affiliate-based platforms, and other relevant ad operations systems. Pacing & Reporting ● Monitor and update daily campaign pacing and performance across GAM, Meta, Pinterest, Klaviyo, Dashsocial, IAS and other dashboards. ● Pull weekly, monthly, and end-of-campaign reports across platforms and compile into structured summaries. ● Prepare kick-off call decks and wrap-up decks from performance data using Google Slides and Canva. ● Manage revenue reporting from internal dashboards with accuracy and consistency. Campaign & Data Management ● Manage Asana tasks to ensure all campaign deliverables are tracked, executed, and up to date. ● Analyze Invalid Traffic (IVT) performance via IAS and flag anomalies as needed. ● Execute tasks with a focus on quality, accuracy, and attention to detail. Collaboration & Communication ● Work closely with Campaign Managers and the Senior Ad Operations Specialist to align on priorities and deliverables. ● Communicate proactively on task status, blockers, and risks before they become issues. ● Provide backup support for ad-hoc requests and operational needs as directed by management. ● Collaborate across teams to align individual task execution with broader campaign objectives.

REQUIREMENTS
Must-Have ● 3–4 years of ad operations experience, ideally on the publisher side. ● Hands-on proficiency in Google Ad Manager including trafficking, reporting, and creative management. ● Experience trafficking social campaigns in Meta Ads Manager and Pinterest. ● Strong analytical skills in Google Sheets / Excel. ● Solid storytelling ability, comfortable preparing polished campaign decks in Google Slides & Canva for client-facing and internal use. ● Ability to integrate AI tools into daily workflow to improve efficiency across repetitive tasks. ● Strong time management, able to prioritize across multiple concurrent campaigns without constant oversight. ● Clear, professional communication with both internal teams and external stakeholders. ● Proactive problem-solving mindset, flags issues early and proposes solutions. Nice-to-Have ● Experience building dashboards in Looker Studio. ● Familiarity with affiliate platforms such as Rakuten, CJ, or similar. ● Hands-on experience using AI tools such as Claude, ChatGPT, or Manus AI to automate repetitive tasks, streamline reporting workflows, and improve daily operational efficiency. ● Experience pulling data insights and presenting them in a structured, client-ready format.

WHAT TO EXPECT
● Full-time or part-time (approximately 3–5 hours per day) contract engagement. ● Fast-paced, deadline-driven environment with multiple concurrent campaigns across platforms. ● Clear direction and fast feedback loops from the Ad Ops and Campaign Management team. ● Exposure to luxury brand clients and premium editorial advertising standards.