Senior Email Marketing Manager
Formula · Full-time · Posted 1mo ago
TL;DR
Formula is the AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team. We're hiring a Senior Email Marketing Manager (CRM & Lifecycle) to own email and CRM end-to-end — from platform selection and deliverability to the lifecycle flows around onboarding, trial-to-paid and payments — and to turn the channel into a measurable revenue line.
What We're Looking For
Someone who thinks in money: reasons in LTV, cohort revenue, setup cost and channel ROI, and treats open rate and CTR as diagnostics rather than goals.
A builder, not a strategist: has stood up the infrastructure with their own hands, rather than signing off an agency's work or defending it in a deck.
Engineering patience for deliverability: comfortable that the first months are domains, warm-up and reputation, not beautiful campaigns.
High agency: runs the channel like a mini-product and arrives with problems and hypotheses, not waiting for a brief.
A likely path here: an email/CRM owner in consumer subscription who hit the ceiling inside a large team, wants the whole channel with ultimate responsibility and ownership of the result.
What You'll Be Doing
Own the channel end-to-end: select and implement the ESP/CRM platform — from vendor comparison and negotiation through to full launch.
Stand up and hold the sending infrastructure: domains, authentication, warm-up, reputation, monitoring — so that mail lands in the inbox.
Build the lifecycle flows at the key points of the funnel: onboarding, trial-to-paid, abandoned cart, payment failures, win-back and reactivation.
Design segmentation and trigger logic on product and billing data, working directly with BI.
Own the channel's money: incremental revenue, cohort LTV, retention impact — and be able to show that contribution in numbers.
Must Have
Has personally built or substantially rebuilt email/CRM infrastructure from scratch: ESP selection (e.g. Reteno, Braze, Customer.io), domains, integrations, templates.
Real deliverability experience — warming new domains, working through reputation and spam-filter incidents — not SPF/DKIM/DMARC in theory.
Consumer subscription background (trial-to-paid, renewals, churn, win-back) and the ability to quantify the channel's contribution in revenue terms.
Has worked without a playbook or a detailed brief, in a small team where you scope the work yourself.
Fluent Russian-speaker and Professional working English (B2).
Nice to Have
Push, SMS and in-app as part of a single CRM orchestration.
Health, fitness or wellness subscriptions.
Hands-on HTML email build.
ESP migrations and vendor negotiation.
Ambition to grow into a CRM/Lifecycle Lead role as the channel expands.
What We Offer
Inspiring Mission: Help users live longer, healthier lives through innovative products.
Impact: Directly influence company growth with minimal bureaucracy.
Attractive Compensation: Competitive salary and comprehensive benefits package.
Work-Life Balance: Flexible working hours.
Professional Development: Tuition reimbursement.
Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
Benefits: Health insurance, gym membership reimbursement, home office support.