Channel Marketing Manager

Who we are: Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.   Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.   Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.  Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Channel Marketing Manager who will be responsible for channel lifecycle marketing strategy for major market partners. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

The Channel Marketing Manager will work with Marketing and Sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. This position will be the key point of contact for the partner relationship to support the development of joint channel marketing plans that help deliver against sell-in and sell-through targets. 

How you'll make an impact

• Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc.

• Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives.

• Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs.

• Communicate internally the needs of the channel to help influence decision making. 

• Identify and develop required marketing assets to support marketing strategy and promote joint offerings.

• Manage annual budgets and reporting against key metrics such as expected and actual outcomes. Track, measure and report marketing program success.

• Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies.

• Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.

• Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC. 

What you'll bring to the role

• Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.

• Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field.

• Equivalent combination of education and/or work experience in a related field may be substituted.

• Ability to devise effective channel strategies aligned with overall marketing and business objectives, considering target audience, market trends, and competitive landscape; disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies; strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments.

• Skill in building and maintaining strong relationships with channel partners to drive mutual growth and achieve sales targets.

• Proficiency in developing comprehensive marketing plans tailored for different channels, including promotions, advertising campaigns, incentives, and sales support materials; demonstrated experience executing on plans driving cross-channel portfolio growth through scalable marketing strategy.

• Deep understanding of the Geotab products or services being marketed, including features, benefits, competitive advantages, and target customer segments.

• Ability to leverage market research, competitive analysis to identify channel opportunities, trends, and potential challenges.

• Skill in analyzing marketing data, such as sales figures, ROI, and channel performance metrics, to evaluate the effectiveness of marketing initiatives and optimize future strategies.

• Capability to provide training, resources, and support to channel partners to enhance their understanding of products/services and improve their sales effectiveness.

• Understanding of brand guidelines and ability to ensure consistent brand messaging and positioning across all channel marketing activities.

• Strong interpersonal and communication skills to effectively collaborate with internal teams (e.g., sales, product development, marketing) and external partners to align channel marketing activities with overall business goals; experience influencing price, distribution and merchandising placement across functions and levels as well as launching rewards/recognition/spiff programs.

• Experience in developing and managing channel marketing budgets, allocating resources effectively, and maximizing ROI.

• Ability to adapt to changing market conditions and develop creative solutions to address channel-specific challenges or opportunities; ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment. 

• Skill in managing multiple projects simultaneously, setting priorities, and meeting deadlines in a fast-paced environment.

 

If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.   Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.   Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work: At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!   We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.