Sales Associate
Good Roots Hiring Fy 2025 · Full-time · Posted 2w ago
About Good Roots
Good Roots is a remote team of accountants, consultants, and marketers working exclusively in food and agriculture. We're people who grew up in agriculture, who have run businesses, who speak the language and understand the stakes. Today, that's 35+ consultants across the country bringing over 300 years of combined experience to more than 700 farmers and food entrepreneurs.
We come from different places, farms and ranches, finance and tech, marketing agencies, university extension offices, farmers' markets — but we operate with a single focus: building a better food system for the people, animals, and the earth it depends on.
The work is practical and hands-on. We sit inside our clients' numbers, their marketing funnels, and their operational decisions. We tell the truth even when it's hard. We roll up our sleeves, and we don't disappear when things get complicated. Our team makes an impact to our clients every day, they live our mission through delivering meaningful work.
Position Summary
The Sales Associate (full time-remote position) is the sole entry point into Client Relations. This associate works within our systems, meets financial targets, and supports growing a book of business for the division. This role splits time between direct selling, primarily outbound prospecting and managing a small starter base of accounts, and owning the sales enablement work the rest of the team depends on, including CRM hygiene, contract support, and MQL/SQL tracking. The associate will progress across the role levels based on demonstrated results, experience and defined achievements. The associate will sustain performance against the competency matrix and achieve outcomes based on metrics, key performance indicators and key attributes associated with the role.
Hiring Timeline & Process (Dates May Be Subject to Fluctuate Slightly)
Key Responsibilities
Sales (30%)
Sales Enablement (70%)
Own MQL and SQL tracking and handoff, keeping the funnel numbers the rest of the team's quotas depend on visible and current
Required Qualifications
Preferred experience
Core Competencies
Work Environment & Physical Requirements
This is a fully remote position. You can work from your home office within an authorized location within the United States. We rely on digital tools like Slack, Zoom and Google Workplace to stay connected. You will collaborate with team members through daily video calls, instant messaging and shared documents. We offer flexible schedules, allowing you to manage your hours effectively while meeting project deadlines and scheduled team/project/client meetings. You are responsible for maintaining a quiet, distraction-free workspace with a reliable, high-speed internet connection.
This role is primarily sedentary. You will spend long periods sitting or standing at a desk while using a computer, keyboard, and mouse. You will regularly view a computer monitor for extended periods and participate in frequent video and audio calls. The job requires repetitive hand movements and finger dexterity for typing, data entry, and navigating software applications. Clear verbal and written communication skills are required to interact effectively with team members and clients through digital channels.conversations, real opportunities, and real decisions that help farmers and food entrepreneurs build stronger businesses.
Compensation & Benefits
Good Roots has an internal pay structure based on role, skills and experience to provide for equity amongst all employees. We do not negotiate salaries outside what is listed.
There is opportunity for increases to pay based on merit and/or career advancement through promotion.