Head of Influence Marketing

Define, develop, and execute the global influencer and creator marketing strategy to drive brand awareness, engagement, and measurable revenue growth;

Manage and optimize the influencer marketing budget, ensuring a high return on investment (ROI) and providing transparent forecasting and allocation reports to the executive team;

Stay ahead of emerging social platforms, content formats, technology, and competitor influence strategies to maintain a competitive advantage;

Establish and enforce best practices for influencer vetting, contract negotiation, content disclosure, and regulatory compliance;

5+ years of experience in Influencer Marketing, including 2+ years in a leadership role;

Experience working in iGaming;

Proven experience developing and executing influencer marketing strategies;

Experience managing influencer campaigns across global markets;

Strong understanding of marketing metrics (ROI, CPA, CAC, engagement, conversions);

Experience managing budgets and optimizing campaign performance;

Experience hiring, mentoring, and leading a team;

Ability to identify new trends, platforms, and growth opportunities;

English level - at least Upper-Intermediate;

Spanish - will be a plus.

Strong ownership and accountability;

Proactive mindset with a hands-on approach;

Results-oriented and data-driven;

Strong leadership and people management skills;

GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.