Public Sector Field Marketing Senior Specialist

Ready to embark on the quest of joining Hack The Box?

At the end of this thrilling journey, you'll become a proud member of Hack The Box, with the ultimate mission to help redefine cybersecurity expertise. Get ready for an exciting adventure into the world of cybersecurity! 🚀🔒💻

✨The core mission of the Public Sector Field Marketing Senior Specialist:

This is an exciting opportunity to lead Hack The Box’s field marketing strategy for the Public Sector. You will partner closely with the Public Sector Sales team to build integrated marketing programs that create demand, engage priority accounts, accelerate opportunities, and strengthen Hack The Box’s presence across federal, state, local, and education markets.

This role goes well beyond event execution. You will develop audience-specific campaigns that address the unique cybersecurity workforce, readiness, and procurement challenges facing government organizations. Using account-based marketing, digital campaigns, content, webinars, executive programs, partner initiatives, and strategic events, you will help turn Public Sector priorities into measurable pipeline and revenue.

During your first six months, you will focus on developing the Public Sector marketing strategy, establishing strong alignment with Sales, identifying priority audiences and accounts, launching initial campaigns, and building a consistent measurement framework.

🏢 Location &  Work Mode:

• US, East Coast / Central US 
• Fully Remote

🍺 The fellowship you’ll be joining:

You will join Hack The Box’s global marketing organization and work closely with the AMER Field Marketing, Demand Generation, Partner Marketing, Product Marketing, Content, Digital, Brand, Communications, and Marketing Operations teams.

You will be the primary field marketing partner to the Public Sector Sales organization, ensuring that Public Sector priorities are represented across the broader marketing strategy.

⚔️ What success looks like:

• A clear and scalable Public Sector marketing strategy is established.
• Marketing and Sales share priorities, target accounts, campaign plans, and performance goals.
• Priority accounts demonstrate stronger engagement across relevant buying groups.
• Marketing programs create qualified pipeline and help progress existing opportunities.
• Public Sector events are connected to coordinated pre-event, onsite, and post-event campaigns.
• Hack The Box strengthens its reputation as a strategic partner for cyber workforce development and readiness.
• Campaign performance is consistently measured and used to inform investment decisions.

Additional Resources for you to check:

• Mastering momentum: A look back at HTB 2025 Revenue Kickoff event
• Meet Dimitris, one of HTB Marketeers.

🚀 The adventures that await you once you start as a Public Sector Field Marketing Senior Specialist at Hack The Box:

• Own the Public Sector field marketing strategy from planning through execution, measurement, and continuous optimization, across federal, state, local, and education markets.
• Partner with Public Sector Sales leadership to develop quarterly and annual marketing plans aligned with pipeline, revenue, account priorities, and business objectives.
• Build integrated, multi-channel campaigns for Public Sector audiences, combining digital programs, content, webinars, executive engagement, ABM, events, and partner initiatives.
• Develop targeted ABM and account engagement programs for priority agencies, organizations, and strategic opportunities, engaging decision-makers across security, workforce development, procurement, and technical teams.
• Translate Hack The Box’s value proposition for Public Sector audiences, working closely with Product Marketing and Content to adapt global messaging and campaigns to market-specific needs.
• Develop pre- and post-event strategies that extend conferences and field activities into broader demand-generation, account engagement, and pipeline acceleration programs.
• Collaborate with Partner Marketing and Sales to build joint demand-generation programs with channel partners, government contractors, resellers, and relevant technology partners.
• Identify and develop opportunities for Public Sector thought leadership, customer advocacy, executive engagement, and community-building, while managing the marketing budget and prioritizing investments based on strategic and pipeline impact.
• Establish and track program KPIs including account engagement, qualified pipeline, opportunity acceleration, and attributed or influenced revenue; provide regular performance insights and use campaign results and sales feedback to continuously optimize the strategy.

🏆 Skills, knowledge, and experience points required to unlock the role of Public Sector Field Marketing Senior Specialist at Hack The Box:

• At least five years of B2B marketing experience, including experience in field marketing, demand generation, account-based marketing, or integrated campaigns.
• Experience marketing to Public Sector audiences, ideally across federal, state, local, or education markets.
• Experience in B2B SaaS, cybersecurity, workforce development, or another complex technology category is strongly preferred.
• Demonstrated ability to create integrated campaigns that contribute to pipeline and revenue—not only execute events.
• Strong understanding of Public Sector audiences, sales cycles, procurement considerations, and partner ecosystems.
• Experience working closely with Sales teams to identify priorities, select accounts, and develop coordinated account-engagement plans.
• Hands-on experience with marketing automation, CRM, ABM, and reporting platforms such as HubSpot.
• Ability to balance strategic planning, creative thinking, analysis, and hands-on execution.
• Strong project-management skills with the ability to manage multiple programs, stakeholders, deadlines, and budgets.
• Excellent written and verbal communication skills.
• A collaborative, proactive approach and the confidence to lead cross-functional initiatives in a fast-moving global organization.

🕹️ What your Hack The Box adventure will have in store:

• 🎯You'll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large.
• 🎯 You'll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy.
• 🎯 You'll embark on an exciting journey of continuous learning and problem-solving, leveling up as our organization grows.
• 🎯 Most importantly, you'll have a blast at HTB 🥳 because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet-ups!

💰 The gems you’ll be enjoying:

• USD 100000-120000
• Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
• 401K w/ employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance
• Dedicated budget for training and professional development, participation in conferences
• State-of-the-art equipment
• Full access to the Hack The Box lab offerings; so you can learn how to hack 😉

🗺️ The Quest of Becoming Hack The Box’s Public Sector Field Marketing Senior Specialist:

• Level 1: To complete level one’s objective, submit your application. 
• Level 2: Meet the Talent Acquisition team. Level’s objective: highlight your past achievements, ambitions, and values.
• Level 3: Meet the hiring team. Level’s objective: connect with the hiring team and share with them your achievements. 
• Level 4: Complete an assignment that aligns with day-to-day job-related tasks and responsibilities. Part of the assignment is discussing it with the hiring team in a debriefing session, in order to walk the team through your thinking process. 
• Level 5: Congratulations! Not many reach this level 💪. Level’s objective: have a constructive, final conversation with senior leadership to explore the role and your future at HTB. 
• Level 6: You've officially received an offer from HTB! To complete the last level and the Quest, all you need to do is accept the offer. 
• Quest complete. Congratulations, you’re officially one of us 🥳🎉🎇Your next quest: complete the onboarding.

ABOUT HACK THE BOX

Hack The Box (HTB) is the cybersecurity upskilling and talent development platform trusted by individuals, enterprises, and government agencies to sharpen offensive and defensive capabilities. Powered by a vibrant global community and hands‑on, real‑world training, HTB helps security teams practice like attackers, validate skills continuously, and move faster against emerging threats. We’re scaling rapidly across the enterprise market—especially in Financial Services, MSSPs, and Technology—and we’re just getting started.

If you’re excited to turn technical depth into crisp stories, to shape a category, and to fuel measurable growth in a fast, collaborative environment—come build with us.

🚨 Exciting News:

• We are super proud to share that Hack The Box’s entities in the US, the UK & Greece have been certified as a Great Place to Work (2024-2026). 
• Furthermore, Hack The Box’s Greek entity has been listed by the Great Place to Work Institute in the Top 5 of Best Workplaces for three consecutive years (4th, 2nd, 3rd) 
• On the European level, the Greek entity has been listed as Best Workplace in Europe for three consecutive years
• Take a sneak peek at how it is to be part of HTB and our 2023 Global Retreat. Get more insights about our HTB culture and employee experience by visiting the “about us” section of our site, our career site, and Glassdoor.

At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.

Hack The Box participates in E-Verify. For more information, please click here and here.