Coordinator - Lifecycle CRM Operations

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the Position?

This role will be a key contributor within the Lifecycle Marketing team focused on operational execution and cross-functional coordination. The position will help to drive the strategy, build, testing and day-to-day operations of promotional campaigns while serving as a critical link between product, CRM, operations, omni and customer service teams.

Working cross-functionally with teams across the business, you will contribute to customer lifecycle operations to align with business objectives and regulatory requirements, while advising an evolving product roadmap and developing a strong team-first set of processes.

Responsibilities for this role include:

• Maintain and update the project management board to accurately reflect campaign status, timelines, and task ownership across the workstream.

• Build and configure promotions campaigns end-to-end, ensuring accuracy in offer mechanics and targeting.

• Assist in QA and testing processes for new product features and promotional tooling, identifying and flagging gaps.

• Support the scoping and triaging of technology issues affecting promotional delivery, documenting findings, and coordinating with relevant stakeholders toward resolution.

• Partner with CRM team to align promotional builds with messaging strategy and channel execution.

• Adhere to process documentation for campaign builds, QA workflows, and operational procedures.

• Ensure all promotional materials and configurations meet compliance and brand standards.

• Track operational and campaign performance trends to surface issues to support team decision-making.

• Serve as the primary liaison between customer service and marketing teams, translating frontline feedback into actionable improvements to campaigns and processes.

What Are We Looking For?

A strong understanding of online gaming customers and sports fans’ preferences with experience in how promotional strategies can improve their engagement.

The ideal candidate will have:

• 2-3 years of digital sportsbook, DFS, gaming or casino experience in an operational strategy, CRM, or marketing coordinator role.

• Hands-on experience building and QAing campaigns within CRM platforms and/or promotional management tools

• Ability to document and communicate technology issues and follow escalation processes through to resolution

• Experience maintaining process documentation and contributing to training materials for operational workflows.

• Strong written and verbal communication skills with the ability to clearly convey operational processes and issue statuses.

• Comfort working in a fast-paced, evolving industry where priorities shift and process-building is ongoing.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).