Lead Product Designer - Builder

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.Learn more about us on ourYouTube Channel orBlog Posts
About the Role
We are seeking a Lead Product Designer for our Builder pod who can elevate HighLevel's creator tools through exceptional craft, product vision and systems thinking. The Builder pod owns the visual creation tools that help customers build websites, funnels, landing pages, emails, forms, templates, and future AI-powered experiences without code.

This is a Lead Individual Contributor role. You will influence product direction through exceptional design craft, product thinking, and cross-functional leadership rather than direct people management.
 
As a lead individual contributor, you will partner with product and engineering leaders to shape the future of HighLevel's builder experiences. You will help teams make complex creation workflows feel approachable, powerful and polished for agencies, entrepreneurs and SMBs who need to move quickly and produce high-quality customer-facing work.
 
We expect candidates at this level to demonstrate exceptional design craft and consistently raise the quality bar across the teams they work with. You should care deeply about hierarchy, layout, typography, spacing, interaction quality, usability, accessibility, and the details that make builder experiences feel precise, trustworthy, and fast.
 
Experience using AI-powered tools for exploration, prototyping, critique, synthesis or workflow acceleration is mandatory. Applications without portfolios will not be considered.
What You Can Expect
Autonomy to shape HighLevel's most important product experiences by defining how customers create and publish digital experiences.
Meaningful influence with product, engineering and senior leadership on quality, customer outcomes and roadmap direction.
The opportunity to raise the design bar across visual editing, templates, canvas interactions, publishing flows and AI-assisted creation.
Partnership with ambitious product, engineering, data and design peers who value clarity, speed, craft and customer outcomes.
A craft-forward design culture where lead designers help strengthen design practice, improve team rituals and grow other designers.
Work in a 100% remote environment where thoughtful collaboration across US and India time zones is part of everyday work.
What We Are Looking For
7+ years of relevant product design experience, with 2+ years in a leadership, mentorship or design direction capacity; experience in creator tools, WYSIWYG editors, drag-and-drop editors, no-code builders, SaaS, B2B, platform or workflow-heavy product environments is highly valuable.
An exceptionally strong portfolio that demonstrates systematic thinking, customer empathy, exceptional craft, measurable product impact and leadership beyond individual execution.
Proven experience leading product design across the full lifecycle, including research, information architecture, interaction design, visual design, prototyping, content strategy and usability testing.
Exceptional visual and interaction design craft, with deep care for hierarchy, layout, typography, grids, spacing, motion, usability, accessibility and product quality.
Experience designing visual creation workflows such as drag-and-drop editing, page or email composition, responsive layout controls, asset management, templates, previews, publishing flows or versioning.
Experience designing for AI-driven or intelligent interfaces, including AI-assisted creation, recommendations, automation or guided editing workflows.
Deep fluency in design systems, accessibility standards, reusable patterns and scalable product experience decisions.
Experience influencing design direction for high-impact product areas, systems, platforms or pillars, not only individual features or flows.
Strong cross-functional leadership skills and the ability to work fluently with product managers, engineers, customer-facing teams, stakeholders and other designers.
Excellent communication and facilitation skills, with the ability to simplify complex ideas, lead critiques and workshops and persuade through rationale, evidence and craft.
In This Role, You Will
Lead design strategy and execution for Builder pod experiences from discovery through delivery.
Translate customer needs, business goals, product strategy and technical constraints into clear experience direction for creator workflows.
Partner with product and engineering leaders to define product vision, prioritize opportunities and align teams around high-quality outcomes.
Design and refine complex editing experiences, including canvases, controls, templates, responsive behaviors, previews, publishing states and AI-assisted workflows.
Influence leadership decisions through customer empathy, data synthesis, product judgment, storytelling and strong design rationale.
Drive design quality reviews and set standards for usability, accessibility, interaction quality, visual consistency and design system alignment.
Raise the quality of multiple teams by mentoring designers, improving critique, strengthening shared patterns and making standards easier to adopt.
Lead complex discovery and design efforts through ambiguity by synthesizing inputs, framing decisions and helping teams move clearly.
How You Work
You raise the quality bar across every project you contribute to.
You excel at framing the right problems before exploring solutions, designing experiences that feel intuitive for first-time users while remaining efficient and powerful for experienced users.
You build strong partnerships with Product, Engineering, Data, Customer Success, and other cross-functional teams to align on problems, make informed decisions, and deliver exceptional customer outcomes.
You care about the difference between a tool that merely works and a tool that makes creators feel capable, fast and in control.
You balance speed, detail, scalability and quality without losing sight of the customer.
You build trust through warmth, candor, accountability and genuine respect for your teammates.
You enjoy collaborating across time zones and diverse cultural contexts.
You advocate for accessibility, inclusion and ethical product design.
 
 
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