Paid Ads Manager – E-Commerce

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Paid Ads Manager – E-Commerce (TikTok & Meta Focus)

Location Remote

Time Zone US Time Zones (EST–PST)

Role Overview We are seeking an experienced Paid Ads Manager to own and drive our paid advertising performance across TikTok and Meta in a high-growth e-commerce environment. This role goes beyond day-to-day campaign management — you will be responsible for strategy, execution, and optimisation at scale, with TikTok Ads (including TikTok Shop) as the primary channel. The ideal candidate is data-driven, commercially minded, and has a proven track record of scaling e-commerce brands through paid social advertising.

Key Responsibilities

• Own end-to-end paid advertising strategy and execution across TikTok Ads (primary) and Meta Ads (Facebook & Instagram)

• Lead TikTok Shop campaign strategy including shoppable ad formats, product feed management, and shop performance optimisation

• Manage significant advertising budgets with full accountability for ROAS, CAC, and revenue contribution targets

• Build and scale full-funnel paid social strategies — from awareness and acquisition through to retargeting and retention

• Oversee creative briefing and iteration processes in partnership with creative teams, ensuring ad formats are optimised for each platform's algorithm and user behaviour

• Drive rigorous A/B and multivariate testing across audiences, creatives, copy, offers, and landing pages

• Produce detailed performance reports, dashboards, and strategic recommendations for leadership

• Stay ahead of platform changes, beta features, and industry trends — proactively identifying growth opportunities

• Collaborate cross-functionally with e-commerce, brand, and product teams to align paid media activity with business objectives

Required Qualifications

• Extensive hands-on experience managing and scaling TikTok Ads campaigns for e-commerce brands — this is the core requirement and non-negotiable

• Demonstrated TikTok Shop experience including product-linked campaigns, in-app checkout optimisation, and affiliate/creator-driven ad strategy

• Strong Meta Ads management experience across Facebook and Instagram for e-commerce, including Advantage+ and dynamic product ads

• Proven ability to manage and optimise six-figure+ advertising budgets with measurable results against ROAS and revenue targets

• Deep understanding of paid social strategy across the full e-commerce funnel — from cold traffic acquisition to warm retargeting and LTV maximisation

• Strong analytical skills with experience using platform analytics, attribution tools, and data to make confident optimisation decisions

• Excellent written and spoken English with the ability to present performance data clearly and communicate strategic recommendations to stakeholders

• Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications

• Experience scaling e-commerce brands in competitive DTC verticals such as beauty, health, apparel, or home goods

• Familiarity with TikTok-native creative strategy including trend-responsive content, UGC ad formats, and creator partnership management

• Experience with multi-touch attribution platforms (e.g., Triple Whale, Northbeam, Rockerbox) and incrementality measurement

• Exposure to Google Ads, YouTube Ads, or other paid channels to support a diversified paid media mix

• Experience hiring, briefing, or managing media buyers or creative specialists within a team structure

Tools & Technology

• TikTok Ads Manager

• TikTok Shop Seller Center

• Meta Ads Manager (Facebook & Instagram)

• Shopify or comparable e-commerce platform

• Google Analytics / GA4

• Attribution platforms (Triple Whale, Northbeam, or similar)

• Google Workspace

• Slack, Zoom, and other remote collaboration tools

• Reporting/dashboard tools (Looker Studio, or similar)

Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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