Senior Marketer, Demand Automation

Role Summary

We're looking for a senior marketer to own our Global English Pre-QL automation program that converts intent into meetings and deals for HubSpot's Small Business Growth Specialists and pushes the boundaries of what AI-powered demand generation can do.

This role sits at the center of HubSpot's small business new business automation motion. You'll work directly on a set of programs that already account for a significant share of discovery meetings every month through signal-triggered outreach and multi-channel automation on behalf of sales. The programs are built and performing. Your job is to make them work harder: running continuous experimentation, launching net-new plays, and proactively identifying what measurably improves meetings and deals 

What You’ll Do

• Be responsible for end-to-end performance of an intent-based automation program — running a continuous experimentation agenda on messaging, timing, personalization, and signal triggers to drive meeting conversion and deal influence across hundreds of Growth Specialists globally 
• Build and launch net-new automation programs, including signal-triggered sequences, multithreading experiments, and programmatic outbound plays
• Partner with sales teams to design and refine rep-facing sequences, assisting on rollout end-to-end from scoping through performance evaluation
• Own program reporting that surfaces insights, recommendations, flags risks, and identifies optimization opportunities proactively

What You’ll Bring

• Has deep automation knowledge and knows how to use tools like HubSpot to their full potential
• Is technical enough to get into the weeds: segmentation logic, signal triggers, building your own automation
• Has hands-on experience with sales automation — particularly sequences — and understands how to build programs that reps actually trust and use
• Brings big ideas and an experimental mindset — willing to test, fail fast, and iterate
• Is highly data-driven, with the ability to translate performance data into a clear optimization agenda
• Thrives in a focused scope with room to move fast and make an impact

Required Qualifications

• Strong experience in marketing automation with measurable pipeline results
• Experience designing and running growth-focused experiments
• Comfort working with sales teams and translating rep feedback into automation strategy
• Familiarity with AI-powered prospecting and personalization tools (Clay or similar)
• Understanding of B2B SaaS sales processes and short-cycle demand generation

Nice to Have Qualifications

• Experience owning large-scale outbound automation programs
• Background working closely with SDR or inside sales teams

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$94,800—$142,200 USD

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers. 

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• HubSpot Careers
• Life at HubSpot on Instagram

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.