The main purpose of the Designer is to work on design-related tasks for Digitalist's assigned clients and projects, with the responsibility to create quality, effective, well-designed, and impactful visual work across websites, e-commerce stores, and paid and owned marketing channels that converts and drives sales for our clients.
As a Designer, you will work closely with Account Managers, developers, and specialists to conceptualize and design a variety of client deliverables. On the web side this means design concepts for WordPress and WooCommerce websites and online stores, landing pages, and conversion-focused UX and UI work that is clean to hand over to development. On the marketing side this means Facebook and Google ad creatives, email marketing designs, content marketing graphics, and social assets, all of which have to express the voice, style, look and feel, and overall design of the brand. This will involve having a deep understanding of clients' visual brand identities, communicating new ideas to the team (verbally and visually), implementing client feedback in your designs, and supporting the team throughout the design and editing process. You will need to be creative while working within the direction of your design briefs.
The Designer will report directly to the Design Lead and the Agency Director, and will also work closely with the development, marketing, and analytics sides of the team to ensure that all designs are created well and on time.
About the Role:
Mission statement:
The primary mission of our Designer is to maintain the high design standards of our company by playing an active role in the design and visual creation process across our range of clients and for our own marketing material.
As our Designer, this will include translating analysis and conversion goals into design concepts for client websites and online stores, designing performance creative and email campaigns that reflect each client's message, brand, and style, coming up with innovative design ideas, and ensuring that your work is of the highest standard and delivered on time. Our web process always starts with the goal of higher conversion and sales, so you will be designing to a commercial outcome rather than to a mood board.
General Responsibilities:
- Creating design concepts for client websites and e-commerce stores (primarily WordPress and WooCommerce), including page templates, product and category pages, checkout flows, and landing pages, using professional design tools (including Figma)
- Preparing clean, well-structured, developer-ready files and handovers, including responsive states, components, spacing, and typography rules, and staying available to the developers through implementation
- Creating high-quality, on-brand creatives for Facebook Ads and Google Ads, including static, motion-lite, and iteration variants for testing
- Designing email marketing campaigns and flows, along with content marketing and social assets, in line with each client's brand identity
- Creating and developing visually pleasing yet marketing-oriented and effective concepts in design
- Working from data and analysis (heatmaps, analytics, tracking findings, test results) and turning that input into design decisions that lift conversion
- Understanding the visual brand identity of various clients and being able to advise your Account Managers on potential design ideas, improvements, and optimizations
- Understanding and communicating design ideas (in writing, verbally, and with the use of visuals) to other team members and, when needed, to clients
- Receiving and implementing feedback and design changes to projects you have worked on
- Assisting Account Managers with all tasks in Figma, including implementing edits and helping to design professional reports when needed
- Being part of a team of both expert and less experienced designers, being able to work as a group when needed, and being able to stick to deadlines and deliver high-quality finished designs on time
- Being well-versed in current design platforms and software, and open to learning how to effectively and productively use new tools
- Designing marketing materials for our own company's marketing efforts when needed (including blog posts, social media content, and email assets)
- Constantly educating yourself and developing your technical skills to enhance your expertise
- Working on various tasks, initiatives, and projects as delegated by the Design Lead
- Continuously working to improve the design-driven results for your assigned clients
- Keeping contact with your assigned clients, including assisting in and attending regular meetings with them alongside the Account Managers
- Maintaining high design standards across the agency and making sure the set targets for your assigned clients are met in terms of their design requirements
- Participating in training and skill-building sessions for the Design Team to improve skills, performance, and overall expertise
- Participating in the Design Team's group calls
- Continuously working to discover industry-wide best practices and standards and presenting your findings to the Design Lead and the Agency Director
- Being available to assist with all internal design-related needs from other parts of the team
- Directly reporting to the Design Lead and the Agency Director (in that structural order)
Position Specs:
- Fully remote position
- Full-time commitment, Central Europe standard office hours (Monday to Friday)
- Fixed-rate monthly salary
- Receive contractor status after signing our non-disclosure agreement
- Exclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Digitalist)
- Committing to a 30-day notice period after the first month
- Regular performance reviews every 9-12 months, with the first one being after 3-6 months
Requirements
About you:
Profile:
The ideal candidate must be an experienced designer with an established portfolio showcasing elevated, effective, and on-brand work for a variety of clients, stores, and niches. That portfolio should show both sides of this role: website and e-commerce design that shipped and performed, and marketing creative such as ad sets and email campaigns. Having been part of a design team before is a must for this role.
The Designer should have solid experience with Figma and the Adobe Creative Suite, and should be comfortable designing for WordPress and WooCommerce builds, including an understanding of what a theme or page builder can realistically implement. Experience with Elementor or a comparable builder, basic HTML and CSS literacy, familiarity with an email platform such as Klaviyo or Mailchimp, motion or short-form video editing, and previous agency experience are all considered a plus.
The Designer must be able to act swiftly upon receiving urgent requests and be able to work consistently with high levels of accountability. The right person will be professional and also have extensive graphic design experience, as well as strong communication, presentation, organizational, time management, and interpersonal skills to effectively deliver work of high quality promptly. You will need to possess a refined aesthetic sense, strong typography skills, effective time management skills, a high level of responsiveness, and the ability to take action and work fast to implement changes and solve design-related problems.
Familiarity with tools such as Figma, Adobe Creative Suite, WordPress, Slack, a time-tracking tool, a project management tool, and the Google Workspace Suite is a must for this role. You should feel comfortable working in a remote environment. Availability, accountability, professionalism, responsiveness, and consistency are highly important factors for us, so the Designer should display these qualities when it comes to workload commitments and general availability during office hours.
Key traits for this position:
Showing great attention to detail, being organized and structured, being both big-picture and process-oriented, possessing good communication and interpersonal skills, and having a grasp of current design-related digital marketing trends and best practices in our industry. The right person will also possess strong design and typography skills with a high level of visual intelligence. You need to be able to understand your assigned clients' brand identity, style, and voice and create designs that reflect that, and you need to be comfortable being held to a conversion or sales outcome rather than only to how the work looks. The ability to use design styles consistently across various client accounts is a must. Being accountable, approachable, and well-organized is key for this role.
Key Requirements:
- At least 5 years of experience working as a Designer in a professional role or similar experience in a design role at another agency (preference will be given to candidates who have worked with remote teams and team members from different countries, or who have agency experience)
- An in-depth understanding and proficiency in a variety of design tools, including Figma and the Adobe Creative Suite, and a willingness to learn how to use other design tools in the future
- Demonstrable experience designing websites and online stores that were actually built and launched, ideally on WordPress or WooCommerce
- Demonstrable experience designing paid social and search creative, and email marketing designs
- Experience with Elementor or a comparable page builder, basic HTML and CSS literacy, an email platform such as Klaviyo or Mailchimp, motion or short-form video editing, or previous agency experience are considered a plus
- Having an established design portfolio showcasing elevated, effective, and on-brand designs for a variety of clients, stores, and niches
- Must possess the ability to create designs for a variety of clients, regardless of their brand and niche
- A refined aesthetic sense and strong typography skills to be able to create and deliver quality work
- Have the ability to take action and work fast to implement changes and solve design-related problems
- Must possess strong communication, presentation, organizational, time management, and interpersonal skills to effectively deliver work of high quality promptly
- Should be able to perform both repetitive and miscellaneous tasks while maintaining a high level of accuracy in your work
- Must be highly accountable, responsive, and have an excellent ability to meet deadlines
- Great aptitude for working with people, problem-solving, and thinking critically and analytically
- Must be able to work on video editing tasks, mostly for UGC content
- Possesses a growth and results-driven mindset, and can handle and implement constructive criticism
- Any remote work experience is a major advantage
- Excellent interpersonal skills to clearly and effectively communicate with clients as well as with the marketing, development, and analytics people on our team
- Familiarity with working autonomously and managing your time (remote work experience is a plus)
- Must be available and responsive during Central Europe standard office hours, Monday to Friday
- Must have a stable internet connection and a laptop or PC, as well as be able to attend virtual video conferences
- Excellent verbal and written communication skills in English (you must be fluent in English, although English does not have to be your native language)
- Slovenian, Croatian, or Serbian is a plus given our client base, but it is not a requirement
- Being open to receiving feedback and constructive criticism and improving on it, as well as giving feedback of a similar nature productively to your team
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