Demand Generation & Partner Marketing Director

ID5 enables addressable and measurable advertising to support the growth of the digital economy and provide free and safe access to content and services. Technical changes, signal loss, and increasingly more stringent data protection regulations require new, advanced technologies that enable audience addressability while respecting people’s privacy preferences.

ID5 has risen to this challenge and developed solutions that support publishers’ and marketers’ need for better addressability. Its laser focus on Identity sets it apart from competitive solutions and enables the company to offer the most advanced and sophisticated identity services to over 100,000 media properties, and hundreds of technology platforms and advertisers, making it the most adopted identity solution in the market.

ID5's growth depends on reaching the right accounts across a complex, multi-sided ecosystem — publishers, advertisers, ad tech and data platforms — where strategic partnerships often matter as much as direct sales. As we grow our offering and reach, marketing has to work hand-in-hand with Sales and our Partnerships team to identify, engage, and convert the accounts and partners that move the business forward.

We're hiring a Director, Demand Generation & Partner Marketing to own this end-to-end: setting the demand generation and partner marketing strategy, building the campaigns and nurture programs that engage our priority accounts, and turning leads into pipeline. You'll partner closely with Sales, Commercial Operations, Product Marketing, Communications, and our Partnerships team to plan and execute every campaign, sponsorship, and partner activation.

What You'll Do

• Own and set the demand generation and partner marketing strategy for ID5, translating company growth goals into program priorities across sponsorships, account-based marketing, and partner marketing.
• Own budget planning across sponsorships, events, and demand generation programs.
• Build and maintain an account-based messaging matrix with Product Marketing to keep campaigns and content on-positioning.
• Maintain the target account list and design and deploy lead generation campaigns — inbound and outbound, account-based and multi-channel — that engage them.
• Own demand gen reporting — KPIs, CRM data accuracy, and attribution
• Identify, evaluate, and decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience.
• Decide which sponsorship and event opportunities to pursue — sponsoring or hosting — based on their ability to engage our priority account list and target audience.
• For company-hosted events, partner with Sales and Partnerships to build the invitee list and drive outreach campaigns that maximize registration and attendance.
• Partner with Comms on event content and the Events Manager on logistics, ensuring events reflect ID5's brand.
• Own the partner relationship as the marketing point of contact, driving co-marketing, activation campaigns, collateral, case studies, and thought leadership that help Partnerships close more deals.

What We're Looking For

• 7+ years of experience in demand generation, account-based marketing, or B2B marketing — ideally in ad tech.
• Hands-on experience managing CRM systems and building automated email/nurture workflows (Zoho a plus).
• Proven ability to partner with Sales and Sales Ops on account targeting, campaign strategy, and pipeline reporting.
• Strong messaging and positioning skills — able to translate product value into account-specific narratives.
• Experience designing and actually operationalizing a partner or channel marketing program
• Strong project management and cross-functional collaboration skills. 
• A natural relationship-builder who thrives at building trust quickly with clients and partners and turning relationships into long-term engagement.

Nice to Have

• Strong understanding of the ad tech industry.
• Experience marketing to advertisers and brands.

What we offer to our talent

• Remote-first working policy
• A competitive compensation package, including stock options in ID5
• WeWork membership and option to work from different WeWork locations
• Regular offsites to enjoy face-to-face time and to bond further with your colleagues
• A dynamic environment that offers room for growth and development to all employees
• A friendly, international, and multicultural team
• We are proud to be an equal opportunity employer. We celebrate diversity and are passionate about creating an inclusive environment in which all employees can thrive

More about ID5

Launched in September 2017, ID5 currently employs 50 people and works with premium publishers, ad tech platforms, and advertisers globally. Built to improve addressability across all digital advertising environments, ID5 has rapidly established itself as the most adopted identity solution in the market, prevailing over larger and more established companies thanks to its unique position and focus on providing the best identification and data protection technology.

The company is backed by financial and strategic industry investors who believe in ID5’s vision and plan. This investment has allowed ID5 to expand the business, increase its footprint globally, and hire the best talent to support its ambitious growth plans.

Recognized as one of the most outstanding employers by Digiday’s WorkLife Awards 2023, ID5 is a remote-first company, allowing employees to work from different locations and time zones indefinitely. We equip our team with all the tools needed to perform their work remotely, and we ensure people bond and stay connected thanks to regular all-hands meetings, communication tools such as Slack and Zoom, and by organizing regular offsites around the world. We also offer WeWork membership for those who prefer not to work from home, and allow individuals to move across different WeWork locations. More details about our remote-first organization here:https://www.linkedin.com/posts/mathieuroche_team-remotework-remoteworklife-activity- 6927642580742504449-KbhL