Head of Event Marketing - 12 month contract

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Job Description

We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia.

This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post-event analysis—working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.

The ideal candidate is a strategic leader with a proven track record delivering high-profile B2B and B2C events across the Middle East, leading multidisciplinary teams and collaborating with commercial, production, and government stakeholders in Saudi Arabia's fast-paced environment.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual marketing strategies aligned with business objectives
• Build integrated marketing plans with clear audience segmentation and positioning
• Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
• Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
• Lead go-to-market strategies for new launches and portfolio growth

Event Marketing Leadership

Manage the full marketing journey across:

Discovery & Planning: Market research, audience analysis, brand development, campaign planning

Launch: Brand rollout, website launch, speaker announcements, PR and media engagement

Growth: Delegate acquisition, digital advertising, CRM automation, email marketing, partnerships, social campaigns

Live Delivery: Onsite execution, media coverage, VIP engagement, real-time optimization

Post-Event: ROI analysis, lead nurturing, retention strategies, performance reporting

Commercial Responsibilities

• Deliver attendee acquisition targets and support sponsorship sales
• Maximize marketing ROI and manage budgets effectively
• Identify new audience segments and revenue opportunities
• Support market expansion across Saudi Arabia, the GCC, and internationally

Digital Marketing & Demand Generation

• Performance marketing, paid search/social, LinkedIn campaigns
• SEO/SEM, marketing automation, CRM strategy
• Email marketing, website optimization, conversion rate optimization
• Analytics, lead generation, retargeting, AI-enabled tools

Brand, Content & Communications

• Develop event brands and ensure consistency across channels
• Lead creative development, copywriting, and storytelling
• Oversee video, photography, and multimedia content
• Drive social media and thought leadership campaigns

Public Relations & Media

• Develop regional PR strategies and manage media relationships
• Manage external agencies and secure media partnerships
• Coordinate press conferences and crisis communications

Government & Stakeholder Management

• Build relationships with government ministries and public sector organizations
• Secure endorsements and strategic partnerships
• Align events with national priorities including Saudi Vision 2030
• Support compliance and protocol requirements for VIPs

Leadership & Team Development

• Lead and mentor high-performing marketing teams
• Manage internal specialists, agencies, and freelancers
• Foster cross-functional collaboration and set clear KPIs

Analytics & Performance Reporting

• Track registration performance, ticket sales, marketing ROI, and conversion rates
• Monitor lead generation, customer acquisition costs, and event profitability
• Present strategic recommendations to senior leadership

Qualifications

• Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
• 10+ years in integrated marketing with 5+ years in senior leadership
• Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC
• Experience launching new event brands and managing multi-million-dollar budgets
• Expertise in digital marketing, CRM, automation, and performance marketing
• Strong commercial acumen and experience with government stakeholders

Relevant Event Experience:

B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congresses

Additional Information

Please note this is a 12  month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. 

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.