Marketing Manager - 6 month contract

Company Description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Job Description

Marketing Manager: Luxury Launch Event

As the Marketing Manager, you will be the creative and strategic engine behind the launch of a prestigious new international event in Saudi Arabia, positioned at the very top of the luxury landscape. This is a rare brief: build a brand's marketing presence from zero, craft its story, and convert it into commercial results, high-value audiences, qualified leads, and revenue support for the sales team.

This role is equal parts taste and numbers. You will shape how a world-class luxury brand looks, sounds, and feels, and prove it works through MQLs, audience growth, and registration performance.

Key Responsibilities & Deliverables

Brand & Storytelling

· Craft and own the event's brand narrative: a unique, compelling story that positions it as a landmark on the global luxury calendar.

· Ensure every touchpoint, social, digital, print, on-site, reflects a premium, considered aesthetic. You are the guardian of taste.

· Direct creative development across campaigns: from concept and art direction through to final output, working with designers, photographers, videographers, and agencies.

· Build the brand world: tone of voice, visual language, content style, and the experiences that bring it to life.

Social Media & Organic Marketing

· Own the organic and social strategy end to end: platform selection, content pillars, publishing, and community growth for an ultra-high-end audience.

· Create and oversee content that feels editorial, not promotional: the standard is luxury publishing.

· Build relationships with tastemakers, influencers, and premium media whose audiences match ours.

· Drive earned visibility through storytelling moments, partnerships, and PR-worthy creative.

Lead Generation & Commercial Performance

· Drive high-quality MQLs for the sales team through inbound marketing, targeted LinkedIn campaigns, and content-led capture, quality of lead over volume.

· Own registration and attendance targets for defined audience tiers, with weekly pacing reports against goals.

· Support exhibitor and partnership sales with campaign assets, audience insight, and lead intelligence that helps deals close.

· Balance both sides of the role: campaigns must be beautiful and accountable, every creative decision ultimately serves audience acquisition and revenue.

Audience & Data Build

· Build the audience database from the ground up: identifying, sourcing, and growing a high-value contact base across key international markets.

· Develop a sophisticated segmentation strategy for distinct audience tiers, each requiring a different tone, channel, and approach.

· Manage automated email journeys (Eloqua) that nurture a discerning audience with restraint and relevance, quality of communication over frequency.

· Provide weekly reporting on audience growth, engagement, and campaign performance.

Strategic Planning & Execution

· Lead the end-to-end marketing lifecycle for a launch brand: awareness, desire, and conversion for an invitation-led audience.

· Full ownership of the marketing budget with optimal impact across paid, earned, and owned channels.

· Act as marketing liaison with partners, stakeholders, and premium media; negotiate barter and media partnerships that elevate the brand.

· Collaborate with the operations team to ensure the on-site brand experience matches the promise of the campaign.

Qualifications

· Experience: 5+ years in brand-led marketing. Backgrounds in luxury, hospitality, fashion, automotive, travel, lifestyle, or premium consumer brands are strongly preferred. Events experience is a bonus, not a requirement.

· Luxury instinct: Demonstrable experience marketing to high-net-worth or premium audiences, with an understanding of what luxury audiences respond to, and what cheapens a brand.

· Commercial accountability: Proven track record delivering against lead generation, MQL, or acquisition targets, you know how to make beautiful work perform.

· Creative eye: A portfolio or track record showing strong creative judgement: campaigns, content, or brand work you shaped, not just managed.

· Digital & social: Hands-on experience running organic social and content strategies for premium brands; comfortable with SEO/SEM, LinkedIn Campaign Manager, and GA4.

· Data capability: Experience building or growing audience databases and using marketing automation tools.

· Language: English essential; Arabic and/or French a plus.

· Education: Bachelor’s degree in marketing, Business, or a related field.

Additional Information

Please note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. 

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.