Consumer & Market Insights Specialist

Accountabilities:
As the Consumer & Market Insights Specialist, you will own the strategy, methodology, and execution of market intelligence initiatives, transforming research into actionable insights that influence business priorities. You will act as a strategic partner across teams, helping shape market positioning, customer understanding, and future growth opportunities. Develop category intelligence strategies to clarify market dynamics, competitive positioning, and opportunities within the conversational AI landscape. Lead buyer and customer insight initiatives to understand decision drivers, purchasing behaviors, challenges, and opportunities for improving messaging, pricing, and packaging strategies. Build market segmentation frameworks and vertical intelligence programs to support go-to-market strategies across priority industries and regions. Create and manage brand intelligence initiatives, including brand tracking programs that measure perception, awareness, equity, and category association. Monitor market trends, emerging technologies, and industry shifts to provide strategic recommendations to leadership teams. Establish insights operations and leverage AI tools, agents, and assistants to improve research efficiency, depth, and scalability. Conduct mixed-method research projects, combining qualitative and quantitative approaches to generate meaningful business recommendations. Translate complex findings into compelling narratives and presentations that support executive decision-making. Requirements: The ideal candidate brings strong experience in market research, consumer insights, and strategic intelligence, with the ability to influence business decisions through data-driven recommendations. You should be comfortable operating in a global, cross-functional environment and using AI as a productivity accelerator. 5+ years of experience in Market Research, Consumer Insights, or Market Intelligence roles, preferably within B2B SaaS, technology platforms, or digital businesses. Proven experience delivering insights that influenced strategic decisions such as go-to-market strategies, brand positioning, pricing, product direction, or market expansion. Strong expertise in qualitative research methods, including interviews, win/loss analysis, and ethnographic research. Strong quantitative research capabilities, including surveys, segmentation analysis, and market sizing. Experience using AI tools, agents, or assistants such as Claude, Gemini, or similar technologies to optimize research workflows. Ability to connect multiple stakeholders, build alignment, and influence decisions across Product, Marketing, Sales, and leadership teams. Excellent executive communication skills, with the ability to simplify complex information into clear strategic recommendations. Advanced English proficiency. Ability to operate effectively in ambiguous environments with evolving priorities and incomplete data. Benefits: Flexible working hours with autonomy to organize your routine while maintaining accountability. Remote, hybrid, or office-based work options depending on role requirements. Birthday day off to celebrate your special day. Additional paid recharge days to support work-life balance. Meal or food allowance of R$1,144 per month, provided without deductions. Transportation allowance when required. Access to wellness programs, fitness platforms, and lifestyle benefits. Access to cultural, leisure, sports, and travel partnerships. National health insurance coverage for employees and dependents. Dental insurance options with national coverage. Online psychological support services. Life insurance coverage. Extended maternity leave of 180 days and extended paternity leave of 30 days. Childcare assistance and support for dependents with disabilities or neurodiversity. Educational incentives and partnerships with learning institutions and language schools. Short-term incentive program linked to performance goals. Support for inclusion initiatives, including reimbursement for legal name and gender marker changes.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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