Customer Marketing Specialist

Accountabilities:
The Customer Marketing Specialist will be responsible for developing and executing customer marketing programs that increase engagement, advocacy, and demand while strengthening relationships with customers and internal teams. Identify, develop, and manage customer stories, including case studies, testimonials, videos, and customer quotes. Partner with customer success and sales teams to identify advocates and capture authentic customer experiences and insights. Manage customer reference programs and maintain an organized library of customer success materials and proof points. Create customer-focused marketing campaigns across email, web, social media, webinars, events, and other channels. Support customer lifecycle initiatives, including onboarding, adoption, retention, and expansion campaigns. Collaborate with content, creative, product marketing, and external partners to produce engaging customer assets. Coordinate project timelines, campaign deliverables, stakeholders, and resources to ensure successful launches. Analyze campaign performance, customer engagement data, and feedback to identify opportunities for improvement. Align customer stories and advocacy initiatives with broader product messaging and marketing goals. Build and nurture a customer community that encourages engagement, connection, and long-term loyalty. Recruit customer advocates through multiple channels, including events and collaboration with sales and customer success teams. Support additional marketing initiatives and special projects as needed. Requirements: The ideal candidate is a customer-focused marketer with strong communication skills, project management experience, and the ability to collaborate across teams in a fast-paced environment. Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience. 2-3 years of marketing experience with knowledge of multiple marketing channels and campaign strategies. Experience creating customer-focused content, storytelling assets, testimonials, or advocacy programs. Strong written and verbal communication skills, with the ability to create compelling narratives and presentations. Excellent interpersonal skills and the ability to build relationships with customers and internal stakeholders. Strong project management abilities, including managing timelines, priorities, and deliverables. Analytical mindset with the ability to interpret customer data and campaign performance insights. Experience working within integrated marketing teams or matrixed organizations. Ability to collaborate effectively in a dynamic, team-oriented environment. Experience in education, e-learning, or working with educators and administrators is preferred. Strong problem-solving skills, attention to detail, and the ability to manage multiple initiatives simultaneously. Benefits: Competitive annual salary range of $68,000 - $93,500 USD. Medical, prescription, dental, vision, and telehealth benefits. Health Savings Account and Flexible Spending Account options. 401(k) and Roth 401(k) plans with company matching. Paid vacation, sick time, and 12 paid holidays. Paid parental leave, including extended leave benefits and family support programs. Tuition reimbursement opportunities. Life and disability insurance coverage. Employee assistance and well-being programs. Remote work flexibility for eligible U.S. employees.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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