Direct Response Copywriter-Producer

Accountabilities:
The Direct Response Copywriter-Producer will be responsible for creating, producing, and optimizing high-performing advertising content. This role requires a balance of creative execution, strategic thinking, and analytical ability to identify opportunities for improving campaign performance. Write compelling direct response video ad scripts for paid social platforms such as Facebook, Instagram, TikTok, and YouTube. Develop multiple creative angles, hooks, and messaging variations to test and improve advertising performance. Create scripts for short-form video ads ranging from approximately one to five minutes, designed to drive traffic into conversion-focused funnels. Manage the production process from script development through final launch, providing clear direction to actors, editors, and creative partners. Review and provide feedback on video edits to ensure final assets align with creative vision and performance objectives. Analyze advertising performance data, including ROAS, CTR, engagement rates, and conversion metrics, to identify optimization opportunities. Test new hooks, formats, concepts, and creative approaches based on campaign insights. Research markets, audiences, products, and competitors to develop stronger messaging strategies. Collaborate with performance managers, media buyers, designers, editors, and other creative professionals. Participate in brainstorming sessions, performance reviews, and strategic discussions to continuously improve campaigns. Maintain high-quality standards while managing multiple projects and adapting to changing priorities. Requirements: The ideal candidate is a direct response copywriter with strong experience creating performance-driven advertising content, particularly within health, wellness, beauty, or related industries. They should be equally passionate about creative storytelling and analyzing measurable results. 3+ years of experience in health and wellness copywriting, with experience creating direct response marketing campaigns. Proven experience writing video ad scripts for product-blind, long-form sales funnels and VSL campaigns. Experience developing high-impact VSL components such as hooks, leads, calls-to-action, and closing sections. Strong understanding of direct response marketing principles and conversion-focused writing. Excellent English communication skills, both written and verbal. Demonstrated ability to create persuasive copy using both emotional storytelling and logical reasoning. Experience analyzing campaign data and using insights to improve creative performance. Strong attention to detail and commitment to delivering polished, compliant, and effective work. Ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment. Strong ownership mindset with a proactive approach to solving problems and improving results. Ability to collaborate effectively with creative and performance-focused teams. Passion for continuous learning, studying advertising trends, and improving copywriting skills. Experience with supplements, health, beauty, fitness, or consumer products is highly preferred. Benefits: Competitive compensation ranging from $72,000 to $96,000 USD annually. Monthly bonus opportunities based on company performance and individual advertising results. Fully remote work environment with flexibility across locations. Opportunity to work with a high-performing team focused on measurable marketing outcomes. Access to campaign performance data to support learning and creative improvement. Regular feedback, mentoring, and professional development opportunities. Weekly reviews of successful campaigns and shared creative learnings. Exposure to a wide variety of products, markets, and advertising challenges. Clear career progression opportunities based on performance and impact. Collaborative culture with experienced marketing, creative, and performance professionals.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1